---
title: "Proton VPN vs Surfshark: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Proton VPN or Surfshark? Compare estimated monthly branded-search demand and Share of Search inside the VPN services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/proton-vpn-vs-surfshark"
publisher: "Brandwave"
---

# Proton VPN vs Surfshark: Which is more popular by branded search in New Zealand?

Which is more popular in search, Proton VPN or Surfshark? Compare estimated monthly branded-search demand and Share of Search inside the VPN services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Proton VPN and Surfshark
- **Competitive set**: VPN services
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Proton VPN Share of Search**: 0.09%
- **Surfshark Share of Search**: 22.4%

## Which is more popular in search, Proton VPN or Surfshark?

- In August 2026, Surfshark had more branded searches than Proton VPN among VPN services in New Zealand. Surfshark was estimated to have 2.6K branded searches compared to Proton VPN’s 10, and held a 22.4% Share of Search versus Proton VPN’s 0.09%.
- Surfshark was ahead of Proton VPN in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Proton VPN’s estimated Share of Search among VPN services in New Zealand moved from 0.07% to 0.09%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Surfshark’s estimated Share of Search among VPN services in New Zealand moved from 22.6% to 22.4%, and its estimated monthly branded searches moved from 3.1K to 2.6K.

## How did search popularity change for New Zealand VPN services in August 2026?

- In August 2026, Surfshark gained estimated Share of Search among VPN services in New Zealand, from 18.6% to 22.4%.

## Month by month

| Month | Proton VPN estimated searches | Proton VPN Share of Search | Proton VPN rank | Surfshark estimated searches | Surfshark Share of Search | Surfshark rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 0.07% | 5 | 3.1K | 22.6% | 2 |
| Nov 2025 | 20 | 0.14% | 5 | 3.1K | 22.4% | 2 |
| Dec 2025 | 20 | 0.15% | 5 | 3.1K | 22.8% | 2 |
| Jan 2026 | 20 | 0.14% | 5 | 3.1K | 22% | 2 |
| Feb 2026 | 20 | 0.15% | 5 | 2.7K | 19.7% | 2 |
| Mar 2026 | 20 | 0.15% | 5 | 2.6K | 19% | 2 |
| Apr 2026 | 20 | 0.15% | 5 | 2.6K | 19.9% | 2 |
| May 2026 | 20 | 0.15% | 5 | 2.6K | 19.4% | 2 |
| Jun 2026 | 10 | 0.06% | 5 | 3.1K | 18.8% | 2 |
| Jul 2026 | 20 | 0.14% | 5 | 2.6K | 18.6% | 2 |
| Aug 2026 | 10 | 0.09% | 5 | 2.6K | 22.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Proton VPN’s and Surfshark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Proton VPN**: Measured on the search terms “proton vpn new zealand” and “protonvpn com”, summed into one figure.
- **Surfshark**: Measured on the search terms “surfshark”, “surfshark app”, “surfshark com”, “surfshark free trial”, “surfshark new zealand”, “surfshark nz” and “surfshark online”, summed into one figure.

- [Proton VPN profile](/demand/nz/brands/proton-vpn)
- [Surfshark profile](/demand/nz/brands/surfshark)
- [All VPN services in New Zealand](/demand/nz/categories/nz-vpn-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Proton VPN or Surfshark?

In August 2026, Surfshark had more branded searches than Proton VPN among VPN services in New Zealand. Surfshark was estimated to have 2.6K branded searches compared to Proton VPN’s 10, and held a 22.4% Share of Search versus Proton VPN’s 0.09%.

## Cite this page

Brandwave. "Proton VPN vs Surfshark: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/proton-vpn-vs-surfshark

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/proton-vpn-vs-surfshark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.