--- title: "Proton Mail vs Yahoo Mail: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Proton Mail or Yahoo Mail? Compare estimated monthly branded-search demand and Share of Search inside the Email providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/proton-mail-vs-yahoo-mail" publisher: "Brandwave" --- # Proton Mail vs Yahoo Mail: Which is more popular by branded search in New Zealand? Which is more popular in search, Proton Mail or Yahoo Mail? Compare estimated monthly branded-search demand and Share of Search inside the Email providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Proton Mail and Yahoo Mail - **Competitive set**: Email providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Proton Mail Share of Search**: 0.88% - **Yahoo Mail Share of Search**: 12.4% ## Which is more popular in search, Proton Mail or Yahoo Mail? - In August 2026, Yahoo Mail had more branded searches than Proton Mail among email providers in New Zealand. Yahoo Mail was estimated to have 268K branded searches compared to Proton Mail’s 19.1K, and held a 12.4% Share of Search versus Proton Mail’s 0.88%. - Yahoo Mail was ahead of Proton Mail in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Proton Mail’s estimated Share of Search among email providers in New Zealand moved from 0.54% to 0.88%, and its estimated monthly branded searches moved from 12.6K to 19.1K. - Across the 11 months ending August 2026, Yahoo Mail’s estimated Share of Search among email providers in New Zealand moved from 11.8% to 12.4%, and its estimated monthly branded searches moved from 273K to 268K. ## How did search popularity change for New Zealand email providers in August 2026? - In August 2026, Yahoo Mail lost estimated Share of Search among email providers in New Zealand, from 14.3% to 12.4%. - Estimated monthly branded searches for Proton Mail in New Zealand rose 52.5% over 11 measured months, from 12.6K to 19.1K in August 2026. ## Month by month | Month | Proton Mail estimated searches | Proton Mail Share of Search | Proton Mail rank | Yahoo Mail estimated searches | Yahoo Mail Share of Search | Yahoo Mail rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.6K | 0.54% | 4 | 273K | 11.8% | 3 | | Nov 2025 | 12.6K | 0.55% | 4 | 269K | 11.7% | 3 | | Dec 2025 | 12.5K | 0.71% | 4 | 269K | 15.3% | 3 | | Jan 2026 | 15.3K | 0.77% | 4 | 269K | 13.5% | 3 | | Feb 2026 | 15.4K | 0.69% | 4 | 268K | 12% | 3 | | Mar 2026 | 15.6K | 0.57% | 4 | 347K | 12.7% | 3 | | Apr 2026 | 15.6K | 0.8% | 4 | 269K | 13.8% | 3 | | May 2026 | 15.8K | 0.71% | 4 | 279K | 12.4% | 3 | | Jun 2026 | 15.7K | 0.71% | 4 | 272K | 12.3% | 3 | | Jul 2026 | 15.7K | 0.84% | 4 | 269K | 14.3% | 3 | | Aug 2026 | 19.1K | 0.88% | 4 | 268K | 12.4% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Proton Mail’s and Yahoo Mail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Proton Mail**: Measured on the search terms “proton mail”, “proton mail com”, “proton mail email”, “proton mail mail”, “proton mail online”, “proton me”, “protonmail”, “protonmail app”, “protonmail email”, “protonmail email providers”, “protonmail mail”, “protonmail pricing”, “protonmail secure email” and “www proton mail”, summed into one figure. - **Yahoo Mail**: Measured on the search terms “mail yahoo com”, “my yahoo mail”, “www yahoo com yahoo mail”, “www yahoo mail”, “www yahoo mail com”, “yahoo mail”, “yahoo mail app”, “yahoo mail email”, “yahoo mail in box”, “yahoo mail near me”, “yahoo mail nz”, “yahoo mail online”, “yahoo mail plus”, “yahoo yahoomail com”, “yahoomail”, “yahoomail cpm”, “yahoomail email” and “yahoomail nz”, summed into one figure. - [Proton Mail profile](/demand/nz/brands/proton-mail) - [Yahoo Mail profile](/demand/nz/brands/yahoo-mail) - [All email providers in New Zealand](/demand/nz/categories/nz-email-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Proton Mail or Yahoo Mail? In August 2026, Yahoo Mail had more branded searches than Proton Mail among email providers in New Zealand. Yahoo Mail was estimated to have 268K branded searches compared to Proton Mail’s 19.1K, and held a 12.4% Share of Search versus Proton Mail’s 0.88%. ## Cite this page Brandwave. "Proton Mail vs Yahoo Mail: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/proton-mail-vs-yahoo-mail This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/proton-mail-vs-yahoo-mail. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.