--- title: "Prorack vs Thule: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Prorack or Thule? Compare estimated monthly branded-search demand and Share of Search inside the Roof rack and bike rack brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/prorack-vs-thule" publisher: "Brandwave" --- # Prorack vs Thule: Which is more popular by branded search in New Zealand? Which is more popular in search, Prorack or Thule? Compare estimated monthly branded-search demand and Share of Search inside the Roof rack and bike rack brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Prorack and Thule - **Competitive set**: Roof rack and bike rack brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Prorack Share of Search**: 16.3% - **Thule Share of Search**: 49.9% ## Which is more popular in search, Prorack or Thule? - In August 2026, Thule had more branded searches than Prorack among roof rack and bike rack brands in New Zealand. Thule was estimated to have 5.7K branded searches compared to Prorack’s 1.9K, and held a 49.9% Share of Search versus Prorack’s 16.3%. - Thule was ahead of Prorack in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Prorack’s estimated Share of Search among roof rack and bike rack brands in New Zealand moved from 18.2% to 16.3%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 11 months ending August 2026, Thule’s estimated Share of Search among roof rack and bike rack brands in New Zealand moved from 46.4% to 49.9%, and its estimated monthly branded searches moved from 6K to 5.7K. ## How did search popularity change for New Zealand roof rack and bike rack brands in August 2026? - In August 2026, Prorack gained estimated Share of Search among roof rack and bike rack brands in New Zealand, from 15.1% to 16.3%. ## Month by month | Month | Prorack estimated searches | Prorack Share of Search | Prorack rank | Thule estimated searches | Thule Share of Search | Thule rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 18.2% | 3 | 6K | 46.4% | 1 | | Nov 2025 | 2.9K | 18.4% | 3 | 7K | 45.1% | 1 | | Dec 2025 | 3K | 18.1% | 3 | 7.2K | 43.2% | 1 | | Jan 2026 | 2.6K | 16.3% | 4 | 7.6K | 47.3% | 1 | | Feb 2026 | 2.1K | 16.8% | 4 | 5.7K | 46.6% | 1 | | Mar 2026 | 1.9K | 14.5% | 4 | 7K | 52.2% | 1 | | Apr 2026 | 1.7K | 15.4% | 4 | 5.5K | 49.3% | 1 | | May 2026 | 1.6K | 14.2% | 4 | 5.6K | 51% | 1 | | Jun 2026 | 1.5K | 13.9% | 4 | 5.7K | 51.3% | 1 | | Jul 2026 | 1.7K | 15.1% | 4 | 5.6K | 49.4% | 1 | | Aug 2026 | 1.9K | 16.3% | 4 | 5.7K | 49.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Prorack’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Prorack**: Measured on the search terms “prorack”, “prorack bike”, “prorack co nz”, “prorack near me”, “prorack nz”, “prorack roof box”, “prorack roof racks”, “prorack roof racks nz”, “prorack s16”, “prorack ski rack” and “prorack whispbar”, summed into one figure. - **Thule**: Measured on the search terms “thule”, “thule 4x4”, “thule bike rack”, “thule canopy”, “thule car rack”, “thule com”, “thule near me”, “thule nz”, “thule online”, “thule roof box”, “thule roof racks nz”, “thule tow bar bike rack”, “thule urban”, “thule urban glide” and “thule urban glide 3”, summed into one figure. - [Prorack profile](/demand/nz/brands/prorack) - [Thule profile](/demand/nz/brands/thule) - [All roof rack and bike rack brands in New Zealand](/demand/nz/categories/nz-roof-and-bike-rack-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Prorack or Thule? In August 2026, Thule had more branded searches than Prorack among roof rack and bike rack brands in New Zealand. Thule was estimated to have 5.7K branded searches compared to Prorack’s 1.9K, and held a 49.9% Share of Search versus Prorack’s 16.3%. ## Cite this page Brandwave. "Prorack vs Thule: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/prorack-vs-thule This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/prorack-vs-thule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.