--- title: "Property Brokers vs Raine & Horne: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Property Brokers or Raine & Horne? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/property-brokers-vs-raine-and-horne" publisher: "Brandwave" --- # Property Brokers vs Raine & Horne: Which is more popular by branded search in New Zealand? Which is more popular in search, Property Brokers or Raine & Horne? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Property Brokers and Raine & Horne - **Competitive set**: Residential Real Estate Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Property Brokers Share of Search**: 8.2% - **Raine & Horne Share of Search**: 1.4% ## Which is more popular in search, Property Brokers or Raine & Horne? - In August 2026, Property Brokers had more branded searches than Raine & Horne among residential real estate agencies in New Zealand. Property Brokers was estimated to have 9.5K branded searches compared to Raine & Horne’s 1.7K, and held an 8.2% Share of Search versus Raine & Horne’s 1.4%. - Property Brokers was ahead of Raine & Horne in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Property Brokers’ estimated Share of Search among residential real estate agencies in New Zealand held steady at 8.2%, and its estimated monthly branded searches moved from 11.4K to 9.5K. - Across the 11 months ending August 2026, Raine & Horne’s estimated Share of Search among residential real estate agencies in New Zealand moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 2.1K to 1.7K. ## How did search popularity change for New Zealand residential real estate agencies in August 2026? - In August 2026, Arizto overtook Property Brokers to rank 5th among residential real estate agencies in New Zealand, at 8.4%. - In August 2026, Raine & Horne fell from 9th to 10th among residential real estate agencies in New Zealand. - Estimated monthly branded searches for Property Brokers in New Zealand fell 17.1% over 11 measured months, from 11.4K to 9.5K in August 2026. ## Month by month | Month | Property Brokers estimated searches | Property Brokers Share of Search | Property Brokers rank | Raine & Horne estimated searches | Raine & Horne Share of Search | Raine & Horne rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.4K | 8.2% | 5 | 2.1K | 1.5% | 11 | | Nov 2025 | 11.5K | 8.6% | 5 | 2K | 1.5% | 11 | | Dec 2025 | 7.7K | 8% | 5 | 1.4K | 1.5% | 12 | | Jan 2026 | 11.6K | 9% | 5 | 2K | 1.6% | 11 | | Feb 2026 | 11.6K | 8.4% | 5 | 2.6K | 1.9% | 9 | | Mar 2026 | 11.5K | 7.9% | 5 | 2K | 1.4% | 11 | | Apr 2026 | 9.4K | 8.1% | 5 | 1.7K | 1.5% | 12 | | May 2026 | 11.3K | 9.4% | 5 | 2K | 1.7% | 8 | | Jun 2026 | 9.4K | 8.3% | 5 | 1.7K | 1.5% | 10 | | Jul 2026 | 9.3K | 8.6% | 5 | 1.7K | 1.6% | 9 | | Aug 2026 | 9.5K | 8.2% | 6 | 1.7K | 1.4% | 10 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Property Brokers’ and Raine & Horne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Property Brokers**: Measured on the search terms “property brokers”, “property brokers listings”, “property brokers napier”, “property brokers new zealand”, “property brokers nz”, “property brokers property management”, “property brokers real estate”, “property brokers rentals”, “propertybrokers” and “propertybrokers.co.nz”, summed into one figure. - **Raine & Horne**: Measured on the search terms “raine & horne”, “raine & horne nz”, “raine and horne” and “raine and horne nz”, summed into one figure. - [Property Brokers profile](/demand/nz/brands/property-brokers) - [Raine & Horne profile](/demand/nz/brands/raine-and-horne) - [All residential real estate agencies in New Zealand](/demand/nz/categories/nz-residential-real-estate-agencies): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Property Brokers or Raine & Horne? In August 2026, Property Brokers had more branded searches than Raine & Horne among residential real estate agencies in New Zealand. Property Brokers was estimated to have 9.5K branded searches compared to Raine & Horne’s 1.7K, and held an 8.2% Share of Search versus Raine & Horne’s 1.4%. ## Cite this page Brandwave. "Property Brokers vs Raine & Horne: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/property-brokers-vs-raine-and-horne This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/property-brokers-vs-raine-and-horne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.