--- title: "Proper Crisps vs Snackachangi: Which is searched more in New Zealand?" description: "Is Proper Crisps or Snackachangi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the potato chip brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/proper-crisps-vs-snackachangi" publisher: "Brandwave" --- # Proper Crisps vs Snackachangi: Which is searched more in New Zealand? Is Proper Crisps or Snackachangi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the potato chip brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Proper Crisps and Snackachangi - **Competitive set**: Potato chip brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Proper Crisps Share of Search**: 12.8% - **Snackachangi Share of Search**: 19.1% ## Is Proper Crisps or Snackachangi more popular in search? - In September 2026, Snackachangi had more branded searches than Proper Crisps among potato chip brands in New Zealand. Snackachangi had about 2,400 branded searches, while Proper Crisps had 1,600. Snackachangi made up 19.1% of all potato chip brand searches we track, and Proper Crisps accounted for 12.8%. - The lead changed hands once in the 12 months ending September 2026: Snackachangi took it in September 2026. - Across the 12 months ending September 2026, Proper Crisps’ share of searches among potato chip brands in New Zealand moved from 19.3% to 12.8%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending September 2026, Snackachangi’s share of searches among potato chip brands in New Zealand moved from 10.2% to 19.1%, and its estimated monthly branded searches moved from 1K to 2.4K. ## Top potato chip brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Proper Crisps appeared in all five answers. Snackachangi was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Proper Crisps was listed before Snackachangi in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bluebird | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Proper Crisps | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Heartland | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Snackachangi | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Copper Kettle | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Eta | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Delisio | 7th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about potato chip brands - Asked ChatGPT "Which potato chip brand should I buy in New Zealand?": 1. Bluebird, 2. Copper Kettle, 3. Proper Crisps, 4. Heartland - Asked ChatGPT "What are the best potato chip brands in New Zealand?": 1. Proper Crisps, 2. Bluebird, 3. Heartland, 4. Snackachangi, 5. Copper Kettle, 6. Eta, 7. Delisio - Asked ChatGPT "What's the best potato chip brand in New Zealand for snacking?": 1. Bluebird, 2. Heartland, 3. Delisio, 4. Proper Crisps - Searched Google, AI Overview "potato chip brands nz": 1. Bluebird, 2. Snackachangi, 3. Eta, 4. Heartland, 5. Copper Kettle, 6. Proper Crisps, 7. Delisio - Searched Google, AI Overview "crisps brands": 1. Proper Crisps, 2. Bluebird, 3. Heartland, 4. Snackachangi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand potato chip brands in September 2026? - In September 2026, Snackachangi overtook Proper Crisps and Copper Kettle to rank 3rd among potato chip brands in New Zealand, with 19.1% of the searches. - In September 2026, Proper Crisps lost share of searches among potato chip brands in New Zealand, from 15.3% to 12.8%. ## Month by month | Month | Proper Crisps estimated searches | Proper Crisps Share of Search | Proper Crisps rank | Snackachangi estimated searches | Snackachangi Share of Search | Snackachangi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 19.3% | 2 | 1K | 10.2% | 5 | | Nov 2025 | 1.6K | 20% | 2 | 880 | 11% | 6 | | Dec 2025 | 1.9K | 22% | 2 | 1K | 11.6% | 4 | | Jan 2026 | 1.6K | 18.6% | 2 | 1.3K | 15.1% | 4 | | Feb 2026 | 1.3K | 16.4% | 3 | 880 | 11.1% | 5 | | Mar 2026 | 1.6K | 15.8% | 3 | 1K | 9.9% | 5 | | Apr 2026 | 1.3K | 16.6% | 3 | 880 | 11.2% | 5 | | May 2026 | 1.3K | 14.7% | 3 | 1K | 11.3% | 5 | | Jun 2026 | 1.3K | 15.1% | 4 | 880 | 10.2% | 5 | | Jul 2026 | 1.6K | 12.6% | 3 | 1.3K | 10.2% | 5 | | Aug 2026 | 1.9K | 15.3% | 3 | 1.3K | 10.5% | 5 | | Sep 2026 | 1.6K | 12.8% | 4 | 2.4K | 19.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Proper Crisps’ and Snackachangi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Proper Crisps**: Measured on the search terms “proper chips”, “proper crisps” and “proper crisps nz”, summed into one figure. - **Snackachangi**: Measured on the search term “snackachangi”. - [Proper Crisps profile](/demand/nz/brands/proper-crisps) - [Snackachangi profile](/demand/nz/brands/snackachangi) - [All potato chip brands in New Zealand](/demand/nz/categories/nz-potato-chip-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Proper Crisps or Snackachangi more popular in search? In September 2026, Snackachangi had more branded searches than Proper Crisps among potato chip brands in New Zealand. Snackachangi had about 2,400 branded searches, while Proper Crisps had 1,600. Snackachangi made up 19.1% of all potato chip brand searches we track, and Proper Crisps accounted for 12.8%. ## Cite this page Brandwave. "Proper Crisps vs Snackachangi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/proper-crisps-vs-snackachangi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/proper-crisps-vs-snackachangi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.