--- title: "Prodigy vs Reading Eggs: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Prodigy or Reading Eggs? Compare estimated monthly branded-search demand and Share of Search inside the School learning platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/prodigy-vs-reading-eggs" publisher: "Brandwave" --- # Prodigy vs Reading Eggs: Which is more popular by branded search in New Zealand? Which is more popular in search, Prodigy or Reading Eggs? Compare estimated monthly branded-search demand and Share of Search inside the School learning platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Prodigy and Reading Eggs - **Competitive set**: School learning platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Prodigy Share of Search**: 8.8% - **Reading Eggs Share of Search**: 11.5% ## Which is more popular in search, Prodigy or Reading Eggs? - In August 2026, Reading Eggs had more branded searches than Prodigy among school learning platforms in New Zealand. Reading Eggs was estimated to have 34.1K branded searches compared to Prodigy’s 26.2K, and held an 11.5% Share of Search versus Prodigy’s 8.8%. - The lead changed hands 4 times in the 11 months ending August 2026: Prodigy took it in December 2025, Reading Eggs took it in January 2026, Prodigy took it in June 2026, Reading Eggs took it in July 2026. - Across the 11 months ending August 2026, Prodigy’s estimated Share of Search among school learning platforms in New Zealand moved from 10.6% to 8.8%, and its estimated monthly branded searches moved from 25K to 26.2K. - Across the 11 months ending August 2026, Reading Eggs’ estimated Share of Search among school learning platforms in New Zealand moved from 11.8% to 11.5%, and its estimated monthly branded searches moved from 27.9K to 34.1K. ## How did search popularity change for New Zealand school learning platforms in August 2026? - In August 2026, Maths Buddy overtook Prodigy to rank 4th among school learning platforms in New Zealand, at 11.3%. - In August 2026, Prodigy lost estimated Share of Search among school learning platforms in New Zealand, from 11.2% to 8.8%. - In August 2026, Reading Eggs lost estimated Share of Search among school learning platforms in New Zealand, from 13.3% to 11.5%. ## Month by month | Month | Prodigy estimated searches | Prodigy Share of Search | Prodigy rank | Reading Eggs estimated searches | Reading Eggs Share of Search | Reading Eggs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 25K | 10.6% | 5 | 27.9K | 11.8% | 4 | | Nov 2025 | 31.3K | 13.3% | 5 | 33.9K | 14.4% | 3 | | Dec 2025 | 16.9K | 27.2% | 2 | 12.7K | 20.4% | 3 | | Jan 2026 | 4.8K | 19.2% | 3 | 7.5K | 29.9% | 1 | | Feb 2026 | 30.1K | 11.1% | 5 | 34.3K | 12.6% | 3 | | Mar 2026 | 31K | 7.5% | 5 | 50.8K | 12.3% | 3 | | Apr 2026 | 6.3K | 4.2% | 5 | 22.9K | 15.3% | 3 | | May 2026 | 18.2K | 6.5% | 5 | 33.9K | 12.1% | 4 | | Jun 2026 | 37.4K | 12.5% | 4 | 34K | 11.4% | 5 | | Jul 2026 | 19.3K | 11.2% | 4 | 23K | 13.3% | 3 | | Aug 2026 | 26.2K | 8.8% | 5 | 34.1K | 11.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Prodigy’s and Reading Eggs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Prodigy**: Measured on the search terms “game prodigy game”, “math prodigy math”, “play prodigy math”, “prodigy game”, “prodigy game play com”, “prodigy learning”, “prodigy math”, “prodigy math app”, “prodigy math game”, “prodigy prodigy game com” and “prodigy reading”, summed into one figure. - **Reading Eggs**: Measured on the search terms “abc reading eggs learn to read”, “reading eggs app”, “reading eggs cost”, “reading eggs games”, “reading eggs learning”, “reading eggs maths”, “reading eggs mathseeds”, “reading eggs near me”, “reading eggs nz”, “reading eggs online”, “reading eggs reading app”, “readingeggs”, “readingeggs co nz”, “readingeggs free”, “readingeggs maths” and “readingeggs nz”, summed into one figure. - [Prodigy profile](/demand/nz/brands/prodigy) - [Reading Eggs profile](/demand/nz/brands/reading-eggs) - [All school learning platforms in New Zealand](/demand/nz/categories/nz-school-learning-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Prodigy or Reading Eggs? In August 2026, Reading Eggs had more branded searches than Prodigy among school learning platforms in New Zealand. Reading Eggs was estimated to have 34.1K branded searches compared to Prodigy’s 26.2K, and held an 11.5% Share of Search versus Prodigy’s 8.8%. ## Cite this page Brandwave. "Prodigy vs Reading Eggs: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/prodigy-vs-reading-eggs This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/prodigy-vs-reading-eggs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.