---
title: "ProRankTracker vs Semrush: Which is more popular in New Zealand?"
description: "Is ProRankTracker or Semrush more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SEO rank tracking platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/pro-rank-tracker-vs-semrush"
publisher: "Brandwave"
---

# ProRankTracker vs Semrush: Which is more popular in New Zealand?

Is ProRankTracker or Semrush more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SEO rank tracking platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ProRankTracker and Semrush
- **Competitive set**: SEO rank tracking platforms
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **ProRankTracker Share of Search**: 0%
- **Semrush Share of Search**: 31.3%

## Is ProRankTracker or Semrush more popular in search?

- In October 2026, Semrush had more branded searches than ProRankTracker among SEO rank tracking platforms in New Zealand. Semrush had about 1,650 branded searches, while ProRankTracker had 0. Semrush made up 31.3% of all SEO rank tracking platform searches we track, and ProRankTracker accounted for 0%.
- Semrush was ahead of ProRankTracker in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, ProRankTracker’s share of searches among SEO rank tracking platforms in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.
- Across the 12 months ending October 2026, Semrush’s share of searches among SEO rank tracking platforms in New Zealand moved from 38.1% to 31.3%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

## Top SEO rank tracking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Semrush was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ProRankTracker did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| SE Ranking | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Ahrefs | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Semrush | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| AccuRanker | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Nightwatch | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Wincher | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| ProRankTracker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about SEO rank tracking platforms

- Asked ChatGPT "Which SEO rank tracking platform should I use in New Zealand?": 1. SE Ranking, 2. Nightwatch, 3. AccuRanker, 4. Ahrefs
- Asked ChatGPT "What are the best SEO rank tracking platforms in New Zealand?": 1. Semrush, 2. Ahrefs, 3. SE Ranking, 4. AccuRanker, 5. Wincher, 6. Nightwatch
- Asked ChatGPT "What's the best SEO rank tracking platform in New Zealand for keyword rankings?": 1. SE Ranking, 2. Ahrefs, 3. AccuRanker
- Searched Google, AI Overview "best rank tracker": 1. Semrush, 2. SE Ranking, 3. Ahrefs, 4. AccuRanker, 5. Wincher
- Searched Google, AI Overview "track google rankings": 1. SE Ranking

Not named in any answer: ProRankTracker.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand SEO rank tracking platforms in October 2026?

- In October 2026, Wincher overtook Semrush to become the leader among SEO rank tracking platforms in New Zealand, with 45.5% of the searches.
- In October 2026, Semrush lost share of searches among SEO rank tracking platforms in New Zealand, from 37.4% to 31.3%.

## How has branded search for ProRankTracker and Semrush changed in New Zealand over the last 12 months?

| Month | ProRankTracker estimated searches | ProRankTracker Share of Search | ProRankTracker rank | Semrush estimated searches | Semrush Share of Search | Semrush rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 0 | 0% | 7 | 1.9K | 38.1% | 1 |
| Dec 2025 | 0 | 0% | 7 | 1.4K | 31.8% | 2 |
| Jan 2026 | 10 | 0.18% | 7 | 2K | 35.8% | 1 |
| Feb 2026 | 10 | 0.18% | 7 | 2K | 35.3% | 1 |
| Mar 2026 | 10 | 0.15% | 7 | 2.5K | 37.7% | 1 |
| Apr 2026 | 10 | 0.19% | 7 | 2K | 37.7% | 1 |
| May 2026 | 10 | 0.18% | 7 | 2K | 37.2% | 1 |
| Jun 2026 | 0 | 0% | 7 | 2K | 37.8% | 1 |
| Jul 2026 | 10 | 0.19% | 7 | 2K | 38% | 1 |
| Aug 2026 | 10 | 0.18% | 7 | 2K | 36.7% | 1 |
| Sep 2026 | 0 | 0% | 7 | 2K | 37.4% | 1 |
| Oct 2026 | 0 | 0% | 7 | 1.6K | 31.3% | 2 |

## How are ProRankTracker’s and Semrush’s branded searches counted?

Brandwave collects information about searches that people make online using ProRankTracker’s and Semrush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ProRankTracker**: Measured on the search term “proranktracker”.
- **Semrush**: Measured on the search terms “ranking semrush”, “semrush”, “semrush keyword analysis”, “semrush keyword tool”, “semrush keywords”, “semrush reports”, “semrush site audit”, “sites like semrush” and “tool semrush”, summed into one figure.

- [ProRankTracker profile](/demand/nz/brands/pro-rank-tracker)
- [Semrush profile](/demand/nz/brands/semrush)
- [All SEO rank tracking platforms in New Zealand](/demand/nz/categories/nz-seo-rank-tracking-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is ProRankTracker or Semrush more popular in search?

In October 2026, Semrush had more branded searches than ProRankTracker among SEO rank tracking platforms in New Zealand. Semrush had about 1,650 branded searches, while ProRankTracker had 0. Semrush made up 31.3% of all SEO rank tracking platform searches we track, and ProRankTracker accounted for 0%.

## Cite this page

Brandwave. "ProRankTracker vs Semrush: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/pro-rank-tracker-vs-semrush

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pro-rank-tracker-vs-semrush. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
