--- title: "Prismacolor vs Staedtler: Which is more popular in New Zealand?" description: "Is Prismacolor or Staedtler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coloured pencil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/prismacolor-vs-staedtler" publisher: "Brandwave" --- # Prismacolor vs Staedtler: Which is more popular in New Zealand? Is Prismacolor or Staedtler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coloured pencil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Prismacolor and Staedtler - **Competitive set**: Coloured pencil brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Prismacolor Share of Search**: 24.1% - **Staedtler Share of Search**: 30.8% ## Is Prismacolor or Staedtler more popular in search? - In October 2026, Staedtler had more branded searches than Prismacolor among coloured pencil brands in New Zealand. Staedtler had about 410 branded searches, while Prismacolor had 320. Staedtler made up 30.8% of all coloured pencil brand searches we track, and Prismacolor accounted for 24.1%. - The lead changed hands 5 times in the 12 months ending October 2026: Staedtler took it in January 2026, Prismacolor took it in February 2026, Staedtler took it in July 2026, Prismacolor took it in August 2026, Staedtler took it in September 2026. - Across the 12 months ending October 2026, Prismacolor’s share of searches among coloured pencil brands in New Zealand moved from 26% to 24.1%, and its estimated monthly branded searches moved from 260 to 320. - Across the 12 months ending October 2026, Staedtler’s share of searches among coloured pencil brands in New Zealand moved from 22% to 30.8%, and its estimated monthly branded searches moved from 220 to 410. ## Top coloured pencil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Prismacolor appeared in all five answers. Staedtler was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Prismacolor was listed before Staedtler in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Faber-Castell | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Prismacolor | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Derwent | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Staedtler | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Crayola | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coloured pencil brands - Asked ChatGPT "Which colored pencils brand should I buy in New Zealand?": 1. Faber-Castell, 2. Derwent, 3. Prismacolor, 4. Staedtler - Asked ChatGPT "What are the best colored pencils brands in New Zealand?": 1. Faber-Castell, 2. Prismacolor, 3. Derwent, 4. Staedtler - Asked ChatGPT "What's the best colored pencils brand in New Zealand for art and colouring?": 1. Faber-Castell, 2. Prismacolor, 3. Derwent - Searched Google, AI Overview "best coloured pencils": 1. Faber-Castell, 2. Prismacolor, 3. Derwent - Searched Google, AI Overview "artist coloured pencils": 1. Faber-Castell, 2. Derwent, 3. Prismacolor Not named in any answer: Crayola. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand coloured pencil brands in October 2026? - In October 2026, Staedtler gained share of searches among coloured pencil brands in New Zealand, from 26.6% to 30.8%. - In October 2026, Prismacolor lost share of searches among coloured pencil brands in New Zealand, from 25.8% to 24.1%. ## How has branded search for Prismacolor and Staedtler changed in New Zealand over the last 12 months? | Month | Prismacolor estimated searches | Prismacolor Share of Search | Prismacolor rank | Staedtler estimated searches | Staedtler Share of Search | Staedtler rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 260 | 26% | 2 | 220 | 22% | 3 | | Dec 2025 | 300 | 27.8% | 2 | 240 | 22.2% | 3 | | Jan 2026 | 320 | 20% | 3 | 620 | 38.8% | 1 | | Feb 2026 | 280 | 27.2% | 1 | 260 | 25.2% | 2 | | Mar 2026 | 280 | 29.8% | 1 | 210 | 22.3% | 3 | | Apr 2026 | 260 | 26.3% | 1 | 200 | 20.2% | 3 | | May 2026 | 300 | 24.6% | 2 | 240 | 19.7% | 4 | | Jun 2026 | 300 | 20.8% | 2 | 260 | 18.1% | 4 | | Jul 2026 | 240 | 20.9% | 4 | 260 | 22.6% | 3 | | Aug 2026 | 300 | 21.4% | 3 | 280 | 20% | 4 | | Sep 2026 | 320 | 25.8% | 3 | 330 | 26.6% | 1 | | Oct 2026 | 320 | 24.1% | 3 | 410 | 30.8% | 1 | ## How are Prismacolor’s and Staedtler’s branded searches counted? Brandwave collects information about searches that people make online using Prismacolor’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Prismacolor**: Measured on the search terms “prismacolor coloured pencils” and “prismacolor pencils”, summed into one figure. - **Staedtler**: Measured on the search terms “staedtler coloured pencils” and “staedtler pencils”, summed into one figure. - [Prismacolor profile](/demand/nz/brands/prismacolor) - [Staedtler profile](/demand/nz/brands/staedtler) - [All coloured pencil brands in New Zealand](/demand/nz/categories/nz-colored-pencils-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Prismacolor or Staedtler more popular in search? In October 2026, Staedtler had more branded searches than Prismacolor among coloured pencil brands in New Zealand. Staedtler had about 410 branded searches, while Prismacolor had 320. Staedtler made up 30.8% of all coloured pencil brand searches we track, and Prismacolor accounted for 24.1%. ## Cite this page Brandwave. "Prismacolor vs Staedtler: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/prismacolor-vs-staedtler This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/prismacolor-vs-staedtler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.