---
title: "Printing.com vs Vistaprint: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Printing.com or Vistaprint? Compare estimated monthly branded-search demand and Share of Search inside the Online print shops set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/printing-com-vs-vistaprint"
publisher: "Brandwave"
---

# Printing.com vs Vistaprint: Which is more popular by branded search in New Zealand?

Which is more popular in search, Printing.com or Vistaprint? Compare estimated monthly branded-search demand and Share of Search inside the Online print shops set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Printing.com and Vistaprint
- **Competitive set**: Online print shops
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Printing.com Share of Search**: 0.27%
- **Vistaprint Share of Search**: 99.1%

## Which is more popular in search, Printing.com or Vistaprint?

- In August 2026, Vistaprint had more branded searches than Printing.com among online print shops in New Zealand. Vistaprint was estimated to have 18.1K branded searches compared to Printing.com’s 50, and held a 99.1% Share of Search versus Printing.com’s 0.27%.
- Vistaprint was ahead of Printing.com in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Printing.com’s estimated Share of Search among online print shops in New Zealand moved from 0.35% to 0.27%, and its estimated monthly branded searches moved from 70 to 50.
- Across the 11 months ending August 2026, Vistaprint’s estimated Share of Search among online print shops in New Zealand moved from 98.9% to 99.1%, and its estimated monthly branded searches moved from 19.7K to 18.1K.

## How did search popularity change for New Zealand online print shops in August 2026?

- Estimated monthly branded searches for Printing.com in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

## Month by month

| Month | Printing.com estimated searches | Printing.com Share of Search | Printing.com rank | Vistaprint estimated searches | Vistaprint Share of Search | Vistaprint rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70 | 0.35% | 3 | 19.7K | 98.9% | 1 |
| Nov 2025 | 60 | 0.25% | 3 | 24K | 99.3% | 1 |
| Dec 2025 | 50 | 0.28% | 3 | 17.5K | 99.3% | 1 |
| Jan 2026 | 40 | 0.22% | 4 | 18.1K | 99.1% | 1 |
| Feb 2026 | 50 | 0.26% | 3 | 19.2K | 99.2% | 1 |
| Mar 2026 | 50 | 0.25% | 3 | 19.7K | 99.2% | 1 |
| Apr 2026 | 50 | 0.31% | 3 | 15.9K | 98.6% | 1 |
| May 2026 | 30 | 0.15% | 4 | 20.4K | 99.2% | 1 |
| Jun 2026 | 40 | 0.23% | 3 | 16.9K | 98.9% | 1 |
| Jul 2026 | 60 | 0.38% | 3 | 15.6K | 98.9% | 1 |
| Aug 2026 | 50 | 0.27% | 3 | 18.1K | 99.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Printing.com’s and Vistaprint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Printing.com**: Measured on the search terms “printing com” and “printing com business cards”, summed into one figure.
- **Vistaprint**: Measured on the search terms “vistaprint”, “vistaprint aus”, “vistaprint business cards”, “vistaprint calendar”, “vistaprint co nz”, “vistaprint deals”, “vistaprint flyers”, “vistaprint near me”, “vistaprint nz”, “vistaprint online”, “vistaprint postcards”, “vistaprint poster”, “vistaprint print”, “vistaprint promotions”, “vistaprint shirt”, “vistaprint signage”, “vistaprint sticker”, “vistaprint us” and “vistaprint voucher”, summed into one figure.

- [Printing.com profile](/demand/nz/brands/printing-com)
- [Vistaprint profile](/demand/nz/brands/vistaprint)
- [All online print shops in New Zealand](/demand/nz/categories/nz-online-print-shops): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Printing.com or Vistaprint?

In August 2026, Vistaprint had more branded searches than Printing.com among online print shops in New Zealand. Vistaprint was estimated to have 18.1K branded searches compared to Printing.com’s 50, and held a 99.1% Share of Search versus Printing.com’s 0.27%.

## Cite this page

Brandwave. "Printing.com vs Vistaprint: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/printing-com-vs-vistaprint

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/printing-com-vs-vistaprint. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.