--- title: "Princess Polly vs The Iconic: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Princess Polly or The Iconic? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/princess-polly-vs-the-iconic" publisher: "Brandwave" --- # Princess Polly vs The Iconic: Which is more popular by branded search in New Zealand? Which is more popular in search, Princess Polly or The Iconic? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Princess Polly and The Iconic - **Competitive set**: Online fashion retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Princess Polly Share of Search**: 9% - **The Iconic Share of Search**: 6.8% ## Which is more popular in search, Princess Polly or The Iconic? - In August 2026, Princess Polly had more branded searches than The Iconic among online fashion retailers in New Zealand. Princess Polly was estimated to have 39.9K branded searches compared to The Iconic’s 29.9K, and held a 9% Share of Search versus The Iconic’s 6.8%. - Princess Polly was ahead of The Iconic in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Princess Polly’s estimated Share of Search among online fashion retailers in New Zealand moved from 9.8% to 9%, and its estimated monthly branded searches moved from 49.4K to 39.9K. - Across the 11 months ending August 2026, The Iconic’s estimated Share of Search among online fashion retailers in New Zealand moved from 6% to 6.8%, and its estimated monthly branded searches moved from 30K to 29.9K. ## How did search popularity change for New Zealand online fashion retailers in August 2026? - In August 2026, Princess Polly gained estimated Share of Search among online fashion retailers in New Zealand, from 8.5% to 9%. ## Month by month | Month | Princess Polly estimated searches | Princess Polly Share of Search | Princess Polly rank | The Iconic estimated searches | The Iconic Share of Search | The Iconic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.4K | 9.8% | 2 | 30K | 6% | 3 | | Nov 2025 | 60.2K | 12.1% | 2 | 44.9K | 9% | 3 | | Dec 2025 | 40.4K | 11.3% | 2 | 29.2K | 8.2% | 3 | | Jan 2026 | 33.3K | 9.4% | 2 | 24.6K | 6.9% | 4 | | Feb 2026 | 33.2K | 9.7% | 2 | 23.4K | 6.8% | 4 | | Mar 2026 | 39.7K | 9.8% | 2 | 27.7K | 6.8% | 3 | | Apr 2026 | 39.6K | 9.7% | 2 | 28.7K | 7% | 4 | | May 2026 | 41.3K | 10.2% | 2 | 28.8K | 7.1% | 3 | | Jun 2026 | 40.6K | 9% | 2 | 29.6K | 6.6% | 3 | | Jul 2026 | 33.3K | 8.5% | 2 | 24.5K | 6.3% | 4 | | Aug 2026 | 39.9K | 9% | 2 | 29.9K | 6.8% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Princess Polly’s and The Iconic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Princess Polly**: Measured on the search terms “princess polly”, “princess polly au”, “princess polly babydoll dress”, “princess polly blue dress”, “princess polly boot”, “princess polly brown dress”, “princess polly discount”, “princess polly dresses”, “princess polly graduation dresses”, “princess polly green dress”, “princess polly near me”, “princess polly nz”, “princess polly online”, “princess polly polka dot dress”, “princess polly red dress”, “princess polly set”, “princess polly shipping nz”, “princess polly store”, “princess polly top”, “princess polly white dress”, “princesspolly”, “princesspolly com”, “princesspolly dresses”, “princesspolly nz” and “shops like princess polly”, summed into one figure. - **The Iconic**: Measured on the search terms “polo ralph lauren the iconic”, “the iconic”, “the iconic alias mae”, “the iconic aus”, “the iconic clothing”, “the iconic delivery”, “the iconic discounts”, “the iconic dresses”, “the iconic free shipping”, “the iconic near me”, “the iconic nz”, “the iconic online”, “the iconic shop”, “the iconic voucher”, “theiconic”, “theiconic clothing”, “theiconic co nz”, “theiconic dresses” and “theiconic nz”, summed into one figure. - [Princess Polly profile](/demand/nz/brands/princess-polly) - [The Iconic profile](/demand/nz/brands/the-iconic) - [All online fashion retailers in New Zealand](/demand/nz/categories/nz-online-fashion-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Princess Polly or The Iconic? In August 2026, Princess Polly had more branded searches than The Iconic among online fashion retailers in New Zealand. Princess Polly was estimated to have 39.9K branded searches compared to The Iconic’s 29.9K, and held a 9% Share of Search versus The Iconic’s 6.8%. ## Cite this page Brandwave. "Princess Polly vs The Iconic: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/princess-polly-vs-the-iconic This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/princess-polly-vs-the-iconic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.