--- title: "Princess Polly vs Showpo: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Princess Polly or Showpo? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/princess-polly-vs-showpo" publisher: "Brandwave" --- # Princess Polly vs Showpo: Which is more popular by branded search in New Zealand? Which is more popular in search, Princess Polly or Showpo? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Princess Polly and Showpo - **Competitive set**: Online fashion retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Princess Polly Share of Search**: 9% - **Showpo Share of Search**: 3.7% ## Which is more popular in search, Princess Polly or Showpo? - In August 2026, Princess Polly had more branded searches than Showpo among online fashion retailers in New Zealand. Princess Polly was estimated to have 39.9K branded searches compared to Showpo’s 16.5K, and held a 9% Share of Search versus Showpo’s 3.7%. - Princess Polly was ahead of Showpo in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Princess Polly’s estimated Share of Search among online fashion retailers in New Zealand moved from 9.8% to 9%, and its estimated monthly branded searches moved from 49.4K to 39.9K. - Across the 11 months ending August 2026, Showpo’s estimated Share of Search among online fashion retailers in New Zealand moved from 4% to 3.7%, and its estimated monthly branded searches moved from 19.8K to 16.5K. ## How did search popularity change for New Zealand online fashion retailers in August 2026? - In August 2026, Princess Polly gained estimated Share of Search among online fashion retailers in New Zealand, from 8.5% to 9%. - Estimated monthly branded searches for Showpo in New Zealand fell 17% over 11 measured months, from 19.8K to 16.5K in August 2026. ## Month by month | Month | Princess Polly estimated searches | Princess Polly Share of Search | Princess Polly rank | Showpo estimated searches | Showpo Share of Search | Showpo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.4K | 9.8% | 2 | 19.8K | 4% | 6 | | Nov 2025 | 60.2K | 12.1% | 2 | 19.9K | 4% | 6 | | Dec 2025 | 40.4K | 11.3% | 2 | 11.6K | 3.2% | 7 | | Jan 2026 | 33.3K | 9.4% | 2 | 13.9K | 3.9% | 6 | | Feb 2026 | 33.2K | 9.7% | 2 | 13.9K | 4% | 6 | | Mar 2026 | 39.7K | 9.8% | 2 | 15.6K | 3.8% | 5 | | Apr 2026 | 39.6K | 9.7% | 2 | 13.2K | 3.2% | 6 | | May 2026 | 41.3K | 10.2% | 2 | 13.3K | 3.3% | 6 | | Jun 2026 | 40.6K | 9% | 2 | 13.3K | 3% | 6 | | Jul 2026 | 33.3K | 8.5% | 2 | 13.5K | 3.4% | 5 | | Aug 2026 | 39.9K | 9% | 2 | 16.5K | 3.7% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Princess Polly’s and Showpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Princess Polly**: Measured on the search terms “princess polly”, “princess polly au”, “princess polly babydoll dress”, “princess polly blue dress”, “princess polly boot”, “princess polly brown dress”, “princess polly discount”, “princess polly dresses”, “princess polly graduation dresses”, “princess polly green dress”, “princess polly near me”, “princess polly nz”, “princess polly online”, “princess polly polka dot dress”, “princess polly red dress”, “princess polly set”, “princess polly shipping nz”, “princess polly store”, “princess polly top”, “princess polly white dress”, “princesspolly”, “princesspolly com”, “princesspolly dresses”, “princesspolly nz” and “shops like princess polly”, summed into one figure. - **Showpo**: Measured on the search terms “review showpo”, “showpo”, “showpo black dress”, “showpo clothing”, “showpo com”, “showpo discount”, “showpo dresses”, “showpo maxi dress”, “showpo near me”, “showpo new zealand”, “showpo nz”, “showpo online”, “showpo pink dress”, “showpo red dress”, “showpo returns”, “showpo wedding dress” and “showpo white dress”, summed into one figure. - [Princess Polly profile](/demand/nz/brands/princess-polly) - [Showpo profile](/demand/nz/brands/showpo) - [All online fashion retailers in New Zealand](/demand/nz/categories/nz-online-fashion-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Princess Polly or Showpo? In August 2026, Princess Polly had more branded searches than Showpo among online fashion retailers in New Zealand. Princess Polly was estimated to have 39.9K branded searches compared to Showpo’s 16.5K, and held a 9% Share of Search versus Showpo’s 3.7%. ## Cite this page Brandwave. "Princess Polly vs Showpo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/princess-polly-vs-showpo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/princess-polly-vs-showpo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.