--- title: "Princess Cruises vs Viking: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Princess Cruises or Viking? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/princess-cruises-vs-viking" publisher: "Brandwave" --- # Princess Cruises vs Viking: Which is more popular by branded search in New Zealand? Which is more popular in search, Princess Cruises or Viking? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Princess Cruises and Viking - **Competitive set**: Cruise lines - **Market**: New Zealand - **Month measured**: Aug 2026 - **Princess Cruises Share of Search**: 21.9% - **Viking Share of Search**: 8.8% ## Which is more popular in search, Princess Cruises or Viking? - In August 2026, Princess Cruises had more branded searches than Viking among cruise lines in New Zealand. Princess Cruises was estimated to have 12.3K branded searches compared to Viking’s 4.9K, and held a 21.9% Share of Search versus Viking’s 8.8%. - Princess Cruises was ahead of Viking in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Princess Cruises’ estimated Share of Search among cruise lines in New Zealand moved from 19.9% to 21.9%, and its estimated monthly branded searches moved from 11.4K to 12.3K. - Across the 11 months ending August 2026, Viking’s estimated Share of Search among cruise lines in New Zealand moved from 8.9% to 8.8%, and its estimated monthly branded searches moved from 5.1K to 4.9K. ## How did search popularity change for New Zealand cruise lines in August 2026? - In August 2026, Princess Cruises overtook Carnival Cruise Line to take the highest estimated Share of Search among cruise lines in New Zealand, at 21.9%. - In August 2026, Viking gained estimated Share of Search among cruise lines in New Zealand, from 7.5% to 8.8%. ## Month by month | Month | Princess Cruises estimated searches | Princess Cruises Share of Search | Princess Cruises rank | Viking estimated searches | Viking Share of Search | Viking rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.4K | 19.9% | 1 | 5.1K | 8.9% | 6 | | Nov 2025 | 11.3K | 18.2% | 2 | 4.8K | 7.8% | 6 | | Dec 2025 | 14.2K | 23% | 1 | 4.7K | 7.6% | 6 | | Jan 2026 | 17.4K | 20.3% | 1 | 7.1K | 8.2% | 6 | | Feb 2026 | 23.8K | 27.8% | 1 | 5.6K | 6.6% | 6 | | Mar 2026 | 11.4K | 16.9% | 3 | 3.7K | 5.5% | 7 | | Apr 2026 | 12.8K | 23.5% | 1 | 3.1K | 5.8% | 6 | | May 2026 | 12.2K | 22.9% | 1 | 3.5K | 6.5% | 6 | | Jun 2026 | 9.8K | 18.2% | 3 | 3.8K | 7.2% | 5 | | Jul 2026 | 12.4K | 21.3% | 2 | 4.3K | 7.5% | 5 | | Aug 2026 | 12.3K | 21.9% | 1 | 4.9K | 8.8% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Princess Cruises’ and Viking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Princess Cruises**: Measured on the search terms “coral princess cruise ship”, “coral princess cruises”, “crown princess cruise”, “crown princess cruise ship”, “diamond princess cruise ship”, “discovery princess cruise ship”, “grand princess cruise ship”, “princess com”, “princess cruise”, “princess cruise lines”, “princess cruise nz”, “princess cruise ships”, “princess cruises crown princess”, “princess cruises diamond princess”, “princess cruises island princess”, “princess cruises near me”, “princess cruises new zealand”, “princess cruises online”, “princess cruises regal princess”, “princess cruises sun princess”, “royal princess cruise ship” and “sun princess cruise ship”, summed into one figure. - **Viking**: Measured on the search terms “viking com river cruises”, “viking cruise”, “viking cruise lines”, “viking cruise ships”, “viking cruises mediterranean”, “viking cruises ocean”, “viking med cruise”, “viking nz”, “viking river cruises” and “viking sky cruise”, summed into one figure. - [Princess Cruises profile](/demand/nz/brands/princess-cruises) - [Viking profile](/demand/nz/brands/viking) - [All cruise lines in New Zealand](/demand/nz/categories/nz-cruise-lines): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Princess Cruises or Viking? In August 2026, Princess Cruises had more branded searches than Viking among cruise lines in New Zealand. Princess Cruises was estimated to have 12.3K branded searches compared to Viking’s 4.9K, and held a 21.9% Share of Search versus Viking’s 8.8%. ## Cite this page Brandwave. "Princess Cruises vs Viking: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/princess-cruises-vs-viking This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/princess-cruises-vs-viking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.