--- title: "Primo vs Westmere Butchery: Which is more popular in New Zealand?" description: "Is Primo or Westmere Butchery more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sausage and smallgoods brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/primo-vs-westmere-butchery" publisher: "Brandwave" --- # Primo vs Westmere Butchery: Which is more popular in New Zealand? Is Primo or Westmere Butchery more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sausage and smallgoods brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Primo and Westmere Butchery - **Competitive set**: Sausage and smallgoods brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Primo Share of Search**: 0.16% - **Westmere Butchery Share of Search**: 53.9% ## Is Primo or Westmere Butchery more popular in search? - In October 2026, Westmere Butchery had more branded searches than Primo among sausage and smallgoods brands in New Zealand. Westmere Butchery had about 9,900 branded searches, while Primo had 30. Westmere Butchery made up 53.9% of all sausage and smallgoods brand searches we track, and Primo accounted for 0.16%. - Westmere Butchery was ahead of Primo in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Primo’s share of searches among sausage and smallgoods brands in New Zealand moved from 0.13% to 0.16%, and its estimated monthly branded searches held steady at 30. - Across the 12 months ending October 2026, Westmere Butchery’s share of searches among sausage and smallgoods brands in New Zealand moved from 61.8% to 53.9%, and its estimated monthly branded searches moved from 14.8K to 9.9K. ## Top sausage and smallgoods brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Westmere Butchery was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Primo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hellers | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | The Kiwi Butcher Shop | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Westmere Butchery | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Verkerks | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Swiss Deli | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Freedom Farms | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Primo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sausage and smallgoods brands - Asked ChatGPT "Which sausage or smallgoods brand should I buy in New Zealand?": 1. Hellers, 2. The Kiwi Butcher Shop, 3. Verkerks - Asked ChatGPT "What are the best sausage and smallgoods brands in New Zealand?": 1. Hellers, 2. Verkerks, 3. The Kiwi Butcher Shop, 4. Westmere Butchery, 5. Swiss Deli - Asked ChatGPT "What's the best sausage or smallgoods brand in New Zealand for everyday meals?": 1. Hellers, 2. The Kiwi Butcher Shop, 3. Swiss Deli - Searched Google, AI Overview "best bacon nz": named none of the brands we track - Searched Google, AI Overview "smallgoods nz": 1. Westmere Butchery, 2. Hellers Not named in any answer: Freedom Farms and Primo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sausage and smallgoods brands in October 2026? - In October 2026, Westmere Butchery gained share of searches among sausage and smallgoods brands in New Zealand, from 51.3% to 53.9%. ## How has branded search for Primo and Westmere Butchery changed in New Zealand over the last 12 months? | Month | Primo estimated searches | Primo Share of Search | Primo rank | Westmere Butchery estimated searches | Westmere Butchery Share of Search | Westmere Butchery rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 30 | 0.13% | 7 | 14.8K | 61.8% | 1 | | Dec 2025 | 20 | 0.06% | 7 | 22.2K | 63.2% | 1 | | Jan 2026 | 20 | 0.08% | 7 | 14.8K | 59.5% | 1 | | Feb 2026 | 20 | 0.11% | 7 | 9.9K | 54.9% | 1 | | Mar 2026 | 20 | 0.11% | 7 | 9.9K | 52.5% | 1 | | Apr 2026 | 20 | 0.12% | 7 | 9.9K | 57.2% | 1 | | May 2026 | 20 | 0.11% | 7 | 9.9K | 54.9% | 1 | | Jun 2026 | 20 | 0.11% | 7 | 9.9K | 55.7% | 1 | | Jul 2026 | 10 | 0.06% | 7 | 8.1K | 50.1% | 1 | | Aug 2026 | 20 | 0.13% | 7 | 8.1K | 52.1% | 1 | | Sep 2026 | 30 | 0.19% | 7 | 8.1K | 51.3% | 1 | | Oct 2026 | 30 | 0.16% | 7 | 9.9K | 53.9% | 1 | ## How are Primo’s and Westmere Butchery’s branded searches counted? Brandwave collects information about searches that people make online using Primo’s and Westmere Butchery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Primo**: Measured on the search terms “primo ham” and “primo sausages”, summed into one figure. - **Westmere Butchery**: Measured on the search terms “westmere butchery” and “westmerebutchery”, summed into one figure. - [Primo profile](/demand/nz/brands/primo) - [Westmere Butchery profile](/demand/nz/brands/westmere-butchery) - [All sausage and smallgoods brands in New Zealand](/demand/nz/categories/nz-smallgoods-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Primo or Westmere Butchery more popular in search? In October 2026, Westmere Butchery had more branded searches than Primo among sausage and smallgoods brands in New Zealand. Westmere Butchery had about 9,900 branded searches, while Primo had 30. Westmere Butchery made up 53.9% of all sausage and smallgoods brand searches we track, and Primo accounted for 0.16%. ## Cite this page Brandwave. "Primo vs Westmere Butchery: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/primo-vs-westmere-butchery This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/primo-vs-westmere-butchery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.