--- title: "Primecare Dental vs Smile Dental: Which is searched more in New Zealand?" description: "Is Primecare Dental or Smile Dental more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North dental clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/primecare-dental-vs-smile-dental" publisher: "Brandwave" --- # Primecare Dental vs Smile Dental: Which is searched more in New Zealand? Is Primecare Dental or Smile Dental more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North dental clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Primecare Dental and Smile Dental - **Competitive set**: Palmerston North dental clinics - **Market**: New Zealand - **Month measured**: Sep 2026 - **Primecare Dental Share of Search**: 16.1% - **Smile Dental Share of Search**: 6.6% ## Is Primecare Dental or Smile Dental more popular in search? - In September 2026, Primecare Dental had more branded searches than Smile Dental among Palmerston North dental clinics in New Zealand. Primecare Dental had about 460 branded searches, while Smile Dental had 190. Primecare Dental made up 16.1% of all Palmerston North dental clinic searches we track, and Smile Dental accounted for 6.6%. - Primecare Dental was ahead of Smile Dental in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Primecare Dental’s share of searches among Palmerston North dental clinics in New Zealand moved from 15.1% to 16.1%, and its estimated monthly branded searches moved from 530 to 460. - Across the 12 months ending September 2026, Smile Dental’s share of searches among Palmerston North dental clinics in New Zealand moved from 8% to 6.6%, and its estimated monthly branded searches moved from 280 to 190. ## Top Palmerston North dental clinics in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Primecare Dental was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Smile Dental was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Primecare Dental was listed before Smile Dental in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Primecare Dental | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Rapid Response Dental | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Smile Dental | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Grey Street Dental Surgery | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Lumino Manawatū Dental | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Carpenters Dental | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Lumino The Dentists | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Palmerston North dental clinics - Asked ChatGPT "Which dental clinic should I go to in Palmerston North, New Zealand?": 1. Primecare Dental, 2. Smile Dental, 3. Lumino Manawatū Dental - Asked ChatGPT "What are the best dental clinics in Palmerston North, New Zealand?": 1. Primecare Dental, 2. Smile Dental, 3. Grey Street Dental Surgery, 4. Rapid Response Dental, 5. Carpenters Dental, 6. Lumino Manawatū Dental - Asked ChatGPT "What's the best dental clinic in Palmerston North, New Zealand for a toothache?": 1. Rapid Response Dental, 2. Primecare Dental, 3. Grey Street Dental Surgery - Searched Google, AI Overview "dental clinic palmerston north": 1. Primecare Dental, 2. Smile Dental, 3. Rapid Response Dental - Searched Google, AI Overview "emergency dentist palmerston north": 1. Rapid Response Dental, 2. Smile Dental, 3. Lumino Manawatū Dental Not named in any answer: Lumino The Dentists. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Palmerston North dental clinics in September 2026? - In September 2026, Primecare Dental gained share of searches among Palmerston North dental clinics in New Zealand, from 15.2% to 16.1%. - In September 2026, Smile Dental gained share of searches among Palmerston North dental clinics in New Zealand, from 5.9% to 6.6%. ## Month by month | Month | Primecare Dental estimated searches | Primecare Dental Share of Search | Primecare Dental rank | Smile Dental estimated searches | Smile Dental Share of Search | Smile Dental rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 530 | 15.1% | 4 | 280 | 8% | 5 | | Nov 2025 | 500 | 15.2% | 4 | 260 | 7.9% | 5 | | Dec 2025 | 410 | 16% | 4 | 280 | 10.9% | 5 | | Jan 2026 | 500 | 15.2% | 4 | 340 | 10.4% | 5 | | Feb 2026 | 410 | 13.3% | 4 | 190 | 6.2% | 5 | | Mar 2026 | 530 | 14.8% | 4 | 290 | 8.1% | 5 | | Apr 2026 | 500 | 15.5% | 4 | 230 | 7.1% | 5 | | May 2026 | 410 | 14.1% | 4 | 270 | 9.3% | 5 | | Jun 2026 | 460 | 13.5% | 4 | 330 | 9.7% | 5 | | Jul 2026 | 350 | 11.4% | 4 | 230 | 7.5% | 5 | | Aug 2026 | 460 | 15.2% | 4 | 180 | 5.9% | 5 | | Sep 2026 | 460 | 16.1% | 4 | 190 | 6.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Primecare Dental’s and Smile Dental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Primecare Dental**: Measured on the search terms “primecare dental” and “primecare dental palmerston north”, summed into one figure. - **Smile Dental**: Measured on the search terms “dentist smile dental”, “smile dental”, “smile dental care”, “smile dental clinic”, “smile dental dentist”, “smile dental queen street”, “smile dental services” and “smiledental”, summed into one figure. - [Primecare Dental profile](/demand/nz/brands/primecare-dental) - [Smile Dental profile](/demand/nz/brands/smile-dental) - [All Palmerston North dental clinics in New Zealand](/demand/nz/locations/palmerston-north/dental-clinics): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Primecare Dental or Smile Dental more popular in search? In September 2026, Primecare Dental had more branded searches than Smile Dental among Palmerston North dental clinics in New Zealand. Primecare Dental had about 460 branded searches, while Smile Dental had 190. Primecare Dental made up 16.1% of all Palmerston North dental clinic searches we track, and Smile Dental accounted for 6.6%. ## Cite this page Brandwave. "Primecare Dental vs Smile Dental: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/primecare-dental-vs-smile-dental This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/primecare-dental-vs-smile-dental. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.