--- title: "Prime Video vs Sky Go: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Prime Video or Sky Go? Compare estimated monthly branded-search demand and Share of Search inside the TV and streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/prime-video-vs-sky-go" publisher: "Brandwave" --- # Prime Video vs Sky Go: Which is more popular by branded search in New Zealand? Which is more popular in search, Prime Video or Sky Go? Compare estimated monthly branded-search demand and Share of Search inside the TV and streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Prime Video and Sky Go - **Competitive set**: TV and streaming services - **Market**: New Zealand - **Month measured**: Aug 2026 - **Prime Video Share of Search**: 8.7% - **Sky Go Share of Search**: 5.5% ## Which is more popular in search, Prime Video or Sky Go? - In August 2026, Prime Video had more branded searches than Sky Go among TV and streaming services in New Zealand. Prime Video was estimated to have 110K branded searches compared to Sky Go’s 70.1K, and held an 8.7% Share of Search versus Sky Go’s 5.5%. - Prime Video was ahead of Sky Go in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Prime Video’s estimated Share of Search among TV and streaming services in New Zealand moved from 7.5% to 8.7%, and its estimated monthly branded searches moved from 96.5K to 110K. - Across the 11 months ending August 2026, Sky Go’s estimated Share of Search among TV and streaming services in New Zealand moved from 6.5% to 5.5%, and its estimated monthly branded searches moved from 82.7K to 70.1K. ## How did search popularity change for New Zealand TV and streaming services in August 2026? - In August 2026, Prime Video gained estimated Share of Search among TV and streaming services in New Zealand, from 7.1% to 8.7%. - Estimated monthly branded searches for Sky Go in New Zealand fell 15.2% over 11 measured months, from 82.7K to 70.1K in August 2026. ## Month by month | Month | Prime Video estimated searches | Prime Video Share of Search | Prime Video rank | Sky Go estimated searches | Sky Go Share of Search | Sky Go rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 96.5K | 7.5% | 5 | 82.7K | 6.5% | 6 | | Nov 2025 | 82.8K | 6.9% | 5 | 68.1K | 5.7% | 6 | | Dec 2025 | 97.2K | 8.3% | 5 | 46K | 3.9% | 7 | | Jan 2026 | 107K | 8.6% | 5 | 57.2K | 4.6% | 7 | | Feb 2026 | 83.8K | 7% | 5 | 69.8K | 5.8% | 8 | | Mar 2026 | 86.7K | 6.6% | 5 | 83.3K | 6.4% | 6 | | Apr 2026 | 106K | 8% | 5 | 83.7K | 6.4% | 7 | | May 2026 | 123K | 9.1% | 4 | 84.4K | 6.3% | 7 | | Jun 2026 | 128K | 7% | 4 | 85.5K | 4.7% | 7 | | Jul 2026 | 114K | 7.1% | 6 | 86.3K | 5.4% | 7 | | Aug 2026 | 110K | 8.7% | 6 | 70.1K | 5.5% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Prime Video’s and Sky Go’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Prime Video**: Measured on the search terms “amazon prime instant video”, “Amazon Prime Video”, “amazon prime video new zealand”, “amazon prime video nz”, “Prime Video”, “prime video and amazon prime”, “prime video new zealand”, “prime video nz”, “prime video nz subscription”, “prime video subscription” and “prime video subscription nz”, summed into one figure. - **Sky Go**: Measured on the search terms “my sky go”, “Sky Go”, “sky go app”, “sky go app nz”, “sky go cost”, “sky go how much”, “sky go live sport”, “sky go near me”, “sky go now”, “sky go nz”, “sky go nz app”, “sky go on demand”, “sky go online”, “sky go sky sports”, “sky go subscription”, “sky go tv”, “sky go tv guide”, “skygo co nz”, “skygo live sport”, “skygo stream” and “tv guide sky go”, summed into one figure. - [Prime Video profile](/demand/nz/brands/prime-video) - [Sky Go profile](/demand/nz/brands/sky-go) - [All TV and streaming services in New Zealand](/demand/nz/categories/nz-tv-and-streaming): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Prime Video or Sky Go? In August 2026, Prime Video had more branded searches than Sky Go among TV and streaming services in New Zealand. Prime Video was estimated to have 110K branded searches compared to Sky Go’s 70.1K, and held an 8.7% Share of Search versus Sky Go’s 5.5%. ## Cite this page Brandwave. "Prime Video vs Sky Go: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/prime-video-vs-sky-go This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/prime-video-vs-sky-go. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.