--- title: "Potentia vs Robert Walters: Which is searched more in New Zealand?" description: "Is Potentia or Robert Walters more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Technology recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/potentia-vs-robert-walters" publisher: "Brandwave" --- # Potentia vs Robert Walters: Which is searched more in New Zealand? Is Potentia or Robert Walters more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Technology recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Potentia and Robert Walters - **Competitive set**: Technology recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Potentia Share of Search**: 19.8% - **Robert Walters Share of Search**: 20.3% ## Is Potentia or Robert Walters more popular in search? - In September 2026, Potentia and Robert Walters were level in searches among technology recruitment agencies in New Zealand, with an estimated 1.3K branded searches each, at 19.8% and 20.3% of the total. - The lead changed hands 4 times in the 12 months ending September 2026: Potentia took it in March 2026, Robert Walters took it in April 2026, Potentia took it in August 2026, Robert Walters took it in September 2026. - Across the 12 months ending September 2026, Potentia’s share of searches among technology recruitment agencies in New Zealand moved from 22.1% to 19.8%, and its estimated monthly branded searches moved from 1.5K to 1.3K. - Across the 12 months ending September 2026, Robert Walters’ share of searches among technology recruitment agencies in New Zealand moved from 23.7% to 20.3%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top technology recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Potentia appeared in all five answers. Robert Walters was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Potentia was listed before Robert Walters in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Potentia | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Absolute IT | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Recruit IT | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Robert Walters | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Robert Half | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Techspace Consulting | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Younity | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Find Recruitment | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Talent Army | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Campfire Digital Recruitment | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Digital Garage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sunstone Talent | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about technology recruitment agencies - Asked ChatGPT "Which technology recruitment agency should I hire in New Zealand?": 1. Potentia, 2. Absolute IT, 3. Techspace Consulting, 4. Younity, 5. Robert Half - Asked ChatGPT "What are the best technology recruitment agencies in New Zealand?": 1. Potentia, 2. Absolute IT, 3. Recruit IT, 4. Robert Walters, 5. Robert Half, 6. Younity, 7. Find Recruitment - Asked ChatGPT "What's the best technology recruitment agency in New Zealand for a tech role?": 1. Potentia, 2. Absolute IT, 3. Recruit IT, 4. Techspace Consulting, 5. Find Recruitment - Searched Google, AI Overview "technology recruitment agencies": 1. Potentia, 2. Robert Walters, 3. Robert Half, 4. Find Recruitment - Searched Google, AI Overview "software recruitment agency": 1. Potentia, 2. Recruit IT, 3. Robert Walters, 4. Younity Not named in any answer: Talent Army, Campfire Digital Recruitment, Digital Garage and Sunstone Talent. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand technology recruitment agencies in September 2026? - In September 2026, Robert Walters overtook Potentia to become the leader among technology recruitment agencies in New Zealand, with 20.3% of the searches. - In September 2026, Potentia gained share of searches among technology recruitment agencies in New Zealand, from 19.1% to 19.8%. ## Month by month | Month | Potentia estimated searches | Potentia Share of Search | Potentia rank | Robert Walters estimated searches | Robert Walters Share of Search | Robert Walters rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 22.1% | 2 | 1.6K | 23.7% | 1 | | Nov 2025 | 1.3K | 19.7% | 2 | 1.3K | 20% | 1 | | Dec 2025 | 820 | 19.6% | 2 | 1K | 23.9% | 1 | | Jan 2026 | 1.1K | 18.2% | 2 | 1.3K | 22.5% | 1 | | Feb 2026 | 1.1K | 16.6% | 2 | 1.6K | 23.2% | 1 | | Mar 2026 | 1.6K | 20.5% | 1 | 1.6K | 20.1% | 2 | | Apr 2026 | 1.3K | 18.6% | 2 | 1.6K | 23.2% | 1 | | May 2026 | 1.3K | 18.8% | 2 | 1.6K | 23.5% | 1 | | Jun 2026 | 1.3K | 17.6% | 2 | 1.6K | 22% | 1 | | Jul 2026 | 1.2K | 17.6% | 2 | 1.6K | 24.3% | 1 | | Aug 2026 | 1.3K | 19.1% | 1 | 1.3K | 18.7% | 2 | | Sep 2026 | 1.3K | 19.8% | 2 | 1.3K | 20.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Potentia’s and Robert Walters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Potentia**: Measured on the search terms “Potentia”, “potentia it recruitment”, “potentia jobs”, “potentia recruitment” and “potentia vacancies”, summed into one figure. - **Robert Walters**: Measured on the search term “Robert Walters”. - [Potentia profile](/demand/nz/brands/potentia) - [Robert Walters profile](/demand/nz/brands/robert-walters) - [All technology recruitment agencies in New Zealand](/demand/nz/categories/technology-recruitment-agencies): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Potentia or Robert Walters more popular in search? In September 2026, Potentia and Robert Walters were level in searches among technology recruitment agencies in New Zealand, with an estimated 1.3K branded searches each, at 19.8% and 20.3% of the total. ## Cite this page Brandwave. "Potentia vs Robert Walters: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/potentia-vs-robert-walters This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/potentia-vs-robert-walters. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.