--- title: "PostHog vs VWO: Which is more popular in New Zealand?" description: "Is PostHog or VWO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the A/B testing tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/posthog-vs-vwo" publisher: "Brandwave" --- # PostHog vs VWO: Which is more popular in New Zealand? Is PostHog or VWO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the A/B testing tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PostHog and VWO - **Competitive set**: A/B testing tools - **Market**: New Zealand - **Month measured**: Oct 2026 - **PostHog Share of Search**: 57.5% - **VWO Share of Search**: 0.65% ## Is PostHog or VWO more popular in search? - In October 2026, PostHog had more branded searches than VWO among A/B testing tools in New Zealand. PostHog had about 880 branded searches, while VWO had 10. PostHog made up 57.5% of all A/B testing tool searches we track, and VWO accounted for 0.65%. - PostHog was ahead of VWO in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, PostHog’s share of searches among A/B testing tools in New Zealand moved from 37.9% to 57.5%, and its estimated monthly branded searches moved from 390 to 880. - Across the 12 months ending October 2026, VWO’s share of searches among A/B testing tools in New Zealand moved from 0.97% to 0.65%, and its estimated monthly branded searches held steady at 10. ## Top A/B testing tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, VWO appeared in all five answers. PostHog was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. VWO was listed before PostHog in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | VWO | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | PostHog | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Optimizely | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | GrowthBook | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Convert Experiences | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | AB Tasty | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Statsig | 7th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about A/B testing tools - Asked ChatGPT "Which A/B testing tool should I use in New Zealand?": 1. PostHog, 2. VWO, 3. GrowthBook, 4. Optimizely - Asked ChatGPT "What are the best A/B testing tools in New Zealand?": 1. VWO, 2. PostHog, 3. Optimizely, 4. Convert Experiences, 5. GrowthBook, 6. AB Tasty - Asked ChatGPT "What's the best A/B testing tool in New Zealand for website conversion testing?": 1. VWO, 2. Convert Experiences, 3. Optimizely, 4. GrowthBook, 5. AB Tasty - Searched Google, AI Overview "a/b testing tools": 1. GrowthBook, 2. PostHog, 3. VWO, 4. Convert Experiences, 5. Statsig, 6. Optimizely, 7. AB Tasty - Searched Google, AI Overview "best ab testing tool": 1. Optimizely, 2. VWO, 3. AB Tasty, 4. GrowthBook, 5. PostHog, 6. Statsig Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand A/B testing tools in October 2026? - In October 2026, PostHog gained share of searches among A/B testing tools in New Zealand, from 48% to 57.5%. ## How has branded search for PostHog and VWO changed in New Zealand over the last 12 months? | Month | PostHog estimated searches | PostHog Share of Search | PostHog rank | VWO estimated searches | VWO Share of Search | VWO rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 390 | 37.9% | 2 | 10 | 0.97% | 7 | | Dec 2025 | 390 | 41.5% | 2 | 10 | 1.1% | 7 | | Jan 2026 | 480 | 41.4% | 2 | 10 | 0.86% | 7 | | Feb 2026 | 390 | 35.5% | 2 | 20 | 1.8% | 7 | | Mar 2026 | 590 | 41.3% | 2 | 10 | 0.7% | 7 | | Apr 2026 | 390 | 34.2% | 2 | 20 | 1.8% | 7 | | May 2026 | 480 | 36.6% | 2 | 10 | 0.76% | 7 | | Jun 2026 | 880 | 51.8% | 1 | 10 | 0.59% | 7 | | Jul 2026 | 720 | 49.7% | 1 | 20 | 1.4% | 7 | | Aug 2026 | 720 | 47.7% | 1 | 10 | 0.66% | 7 | | Sep 2026 | 720 | 48% | 1 | 10 | 0.67% | 7 | | Oct 2026 | 880 | 57.5% | 1 | 10 | 0.65% | 7 | ## How are PostHog’s and VWO’s branded searches counted? Brandwave collects information about searches that people make online using PostHog’s and VWO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PostHog**: Measured on the search term “posthog”. - **VWO**: Measured on the search terms “vwo ab testing” and “vwo split testing”, summed into one figure. - [PostHog profile](/demand/nz/brands/posthog) - [VWO profile](/demand/nz/brands/vwo) - [All A/B testing tools in New Zealand](/demand/nz/categories/nz-ab-testing-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is PostHog or VWO more popular in search? In October 2026, PostHog had more branded searches than VWO among A/B testing tools in New Zealand. PostHog had about 880 branded searches, while VWO had 10. PostHog made up 57.5% of all A/B testing tool searches we track, and VWO accounted for 0.65%. ## Cite this page Brandwave. "PostHog vs VWO: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/posthog-vs-vwo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/posthog-vs-vwo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.