--- title: "Posca vs Sharpie: Which is searched more in New Zealand?" description: "Is Posca or Sharpie more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/posca-vs-sharpie" publisher: "Brandwave" --- # Posca vs Sharpie: Which is searched more in New Zealand? Is Posca or Sharpie more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Posca and Sharpie - **Competitive set**: Marker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Posca Share of Search**: 35% - **Sharpie Share of Search**: 25.7% ## Is Posca or Sharpie more popular in search? - In September 2026, Posca had more branded searches than Sharpie among marker brands in New Zealand. Posca had about 2,000 branded searches, while Sharpie had 1,470. Posca made up 35% of all marker brand searches we track, and Sharpie accounted for 25.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Sharpie took it in January 2026, Posca took it in February 2026. - Across the 12 months ending September 2026, Posca’s share of searches among marker brands in New Zealand moved from 29.9% to 35%, and its estimated monthly branded searches moved from 1.6K to 2K. - Across the 12 months ending September 2026, Sharpie’s share of searches among marker brands in New Zealand moved from 26.7% to 25.7%, and its estimated monthly branded searches moved from 1.4K to 1.5K. ## Top marker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Posca was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sharpie was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Posca was listed before Sharpie in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Posca | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Copic | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ohuhu | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Sharpie | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Artline | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Faber-Castell | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Staedtler | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about marker brands - Asked ChatGPT "Which marker brand should I buy in New Zealand?": 1. Posca, 2. Ohuhu, 3. Sharpie, 4. Artline - Asked ChatGPT "What are the best marker brands in New Zealand?": 1. Posca, 2. Copic, 3. Ohuhu, 4. Faber-Castell, 5. Sharpie, 6. Staedtler - Asked ChatGPT "What's the best marker brand in New Zealand for art projects?": 1. Posca, 2. Copic, 3. Artline - Searched Google, AI Overview "marker brands": 1. Copic, 2. Ohuhu, 3. Faber-Castell, 4. Sharpie - Searched Google, AI Overview "permanent marker brands": 1. Sharpie, 2. Artline, 3. Staedtler, 4. Posca Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand marker brands in September 2026? - In September 2026, Sharpie overtook Ohuhu to rank 2nd among marker brands in New Zealand, with 25.7% of the searches. - In September 2026, Posca gained share of searches among marker brands in New Zealand, from 32.9% to 35%. ## Month by month | Month | Posca estimated searches | Posca Share of Search | Posca rank | Sharpie estimated searches | Sharpie Share of Search | Sharpie rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 29.9% | 1 | 1.4K | 26.7% | 2 | | Nov 2025 | 2.3K | 38.7% | 1 | 1.3K | 21.3% | 3 | | Dec 2025 | 2.8K | 40.1% | 1 | 1.2K | 17.3% | 3 | | Jan 2026 | 1.5K | 24.3% | 3 | 1.6K | 26.2% | 2 | | Feb 2026 | 1.5K | 30.4% | 1 | 1.4K | 29.8% | 2 | | Mar 2026 | 1.6K | 29.8% | 1 | 1.5K | 28.5% | 2 | | Apr 2026 | 1.7K | 31.3% | 1 | 1.2K | 23.1% | 3 | | May 2026 | 1.8K | 32.6% | 1 | 1.5K | 26.9% | 2 | | Jun 2026 | 1.9K | 32.9% | 1 | 1.5K | 26.1% | 2 | | Jul 2026 | 1.7K | 31% | 1 | 1.4K | 27.1% | 2 | | Aug 2026 | 2K | 32.9% | 1 | 1.4K | 23.8% | 3 | | Sep 2026 | 2K | 35% | 1 | 1.5K | 25.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Posca’s and Sharpie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Posca**: Measured on the search terms “pens posca”, “posca”, “posca pens warehouse” and “posca uni pens”, summed into one figure. - **Sharpie**: Measured on the search terms “felt tip sharpie”, “fine tip sharpie”, “marker permanent sharpie”, “sharpie”, “sharpie creative marker”, “sharpie laundry marker”, “sharpie s gel” and “ultra fine sharpie”, summed into one figure. - [Posca profile](/demand/nz/brands/posca) - [Sharpie profile](/demand/nz/brands/sharpie) - [All marker brands in New Zealand](/demand/nz/categories/nz-marker-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Posca or Sharpie more popular in search? In September 2026, Posca had more branded searches than Sharpie among marker brands in New Zealand. Posca had about 2,000 branded searches, while Sharpie had 1,470. Posca made up 35% of all marker brand searches we track, and Sharpie accounted for 25.7%. ## Cite this page Brandwave. "Posca vs Sharpie: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/posca-vs-sharpie This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/posca-vs-sharpie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.