--- title: "Posca vs Prismacolor: Which is searched more in New Zealand?" description: "Is Posca or Prismacolor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/posca-vs-prismacolor" publisher: "Brandwave" --- # Posca vs Prismacolor: Which is searched more in New Zealand? Is Posca or Prismacolor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Posca and Prismacolor - **Competitive set**: Art supply brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Posca Share of Search**: 32.6% - **Prismacolor Share of Search**: 6.7% ## Is Posca or Prismacolor more popular in search? - In September 2026, Posca had more branded searches than Prismacolor among art supply brands in New Zealand. Posca had about 3,280 branded searches, while Prismacolor had 670. Posca made up 32.6% of all art supply brand searches we track, and Prismacolor accounted for 6.7%. - Posca was ahead of Prismacolor in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Posca’s share of searches among art supply brands in New Zealand moved from 31.1% to 32.6%, and its estimated monthly branded searches moved from 2.5K to 3.3K. - Across the 12 months ending September 2026, Prismacolor’s share of searches among art supply brands in New Zealand moved from 7% to 6.7%, and its estimated monthly branded searches moved from 560 to 670. ## Top art supply brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Posca was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Prismacolor did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mont Marte | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Winsor & Newton | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Faber-Castell | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Posca | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Derwent | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Liquitex | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Crayola | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Copic | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Pentel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prismacolor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about art supply brands - Asked ChatGPT "Which art supply brand should I buy in New Zealand?": 1. Mont Marte, 2. Winsor & Newton, 3. Derwent, 4. Liquitex, 5. Faber-Castell - Asked ChatGPT "What are the best art supply brands in New Zealand?": 1. Winsor & Newton, 2. Faber-Castell, 3. Liquitex, 4. Derwent, 5. Mont Marte - Asked ChatGPT "What's the best art supply brand in New Zealand for painting and drawing?": 1. Mont Marte, 2. Derwent, 3. Liquitex, 4. Faber-Castell, 5. Winsor & Newton - Searched Google, AI Overview "art supplies nz": 1. Mont Marte, 2. Posca, 3. Crayola, 4. Winsor & Newton, 5. Liquitex - Searched Google, AI Overview "drawing supplies nz": 1. Posca, 2. Faber-Castell, 3. Copic Not named in any answer: Pentel and Prismacolor. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand art supply brands in September 2026? - In September 2026, Prismacolor overtook Copic to rank 5th among art supply brands in New Zealand, with 6.7% of the searches. - In September 2026, Posca gained share of searches among art supply brands in New Zealand, from 31.4% to 32.6%. ## Month by month | Month | Posca estimated searches | Posca Share of Search | Posca rank | Prismacolor estimated searches | Prismacolor Share of Search | Prismacolor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.5K | 31.1% | 1 | 560 | 7% | 6 | | Nov 2025 | 3.7K | 37.1% | 1 | 500 | 5% | 6 | | Dec 2025 | 4K | 36.8% | 1 | 620 | 5.7% | 5 | | Jan 2026 | 2.5K | 29.6% | 1 | 620 | 7.4% | 5 | | Feb 2026 | 2.8K | 35.9% | 1 | 560 | 7.3% | 5 | | Mar 2026 | 3.4K | 35% | 1 | 600 | 6.2% | 6 | | Apr 2026 | 3.4K | 31.7% | 1 | 480 | 4.5% | 6 | | May 2026 | 3.6K | 31.5% | 1 | 670 | 5.9% | 6 | | Jun 2026 | 3.5K | 32.6% | 1 | 680 | 6.3% | 6 | | Jul 2026 | 3.4K | 32.8% | 1 | 770 | 7.3% | 5 | | Aug 2026 | 3.3K | 31.4% | 1 | 610 | 5.8% | 6 | | Sep 2026 | 3.3K | 32.6% | 1 | 670 | 6.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Posca’s and Prismacolor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Posca**: Measured on the search terms “acrylic markers posca”, “pens posca”, “posca”, “posca art supplies”, “posca markers”, “posca paint”, “posca paint marker”, “posca paint pens”, “posca pencils”, “posca pens warehouse”, “posca uni pens” and “uni posca markers”, summed into one figure. - **Prismacolor**: Measured on the search terms “lumen prismacolor”, “prisma colored pencils premier”, “prismacolor”, “prismacolor color”, “prismacolor colored pencils”, “prismacolor markers”, “prismacolor pencils”, “prismacolor pencils 150”, “prismacolor pencils 72”, “prismacolor premier”, “prismacolor premier colored pencils” and “prismacolor premier pencils”, summed into one figure. - [Posca profile](/demand/nz/brands/posca) - [Prismacolor profile](/demand/nz/brands/prismacolor) - [All art supply brands in New Zealand](/demand/nz/categories/nz-art-supply-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Posca or Prismacolor more popular in search? In September 2026, Posca had more branded searches than Prismacolor among art supply brands in New Zealand. Posca had about 3,280 branded searches, while Prismacolor had 670. Posca made up 32.6% of all art supply brand searches we track, and Prismacolor accounted for 6.7%. ## Cite this page Brandwave. "Posca vs Prismacolor: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/posca-vs-prismacolor This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/posca-vs-prismacolor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.