--- title: "Portofino vs Tahu: Which is searched more in New Zealand?" description: "Is Portofino or Tahu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/portofino-gisborne-vs-tahu-gisborne" publisher: "Brandwave" --- # Portofino vs Tahu: Which is searched more in New Zealand? Is Portofino or Tahu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Portofino and Tahu - **Competitive set**: Gisborne restaurants - **Market**: New Zealand - **Month measured**: Sep 2026 - **Portofino Share of Search**: 14.1% - **Tahu Share of Search**: 20.8% ## Is Portofino or Tahu more popular in search? - In September 2026, Tahu had more branded searches than Portofino among Gisborne restaurants in New Zealand. Tahu had about 1,300 branded searches, while Portofino had 880. Tahu made up 20.8% of all Gisborne restaurant searches we track, and Portofino accounted for 14.1%. - Tahu was ahead of Portofino in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Portofino’s share of searches among Gisborne restaurants in New Zealand moved from 12.7% to 14.1%, and its estimated monthly branded searches moved from 1K to 880. - Across the 12 months ending September 2026, Tahu’s share of searches among Gisborne restaurants in New Zealand moved from 20.4% to 20.8%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top Gisborne restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, both Portofino and Tahu showed up in all three answers. Portofino was listed before Tahu in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Crawford Road Kitchen | 1st | 3 of 3 | 3 of 3 | | Portofino | 2nd | 3 of 3 | 3 of 3 | | Tahu | 3rd | 3 of 3 | 3 of 3 | | The Works Gisborne | 4th | 1 of 3 | 1 of 3 | | Flagship Eatery | 5th | 1 of 3 | 1 of 3 | ## Every AI answer about Gisborne restaurants - Asked ChatGPT "Which restaurant should I go to in Gisborne, New Zealand?": 1. Crawford Road Kitchen, 2. Portofino, 3. Tahu - Asked ChatGPT "What are the best restaurants in Gisborne, New Zealand?": 1. Crawford Road Kitchen, 2. Portofino, 3. Tahu, 4. The Works Gisborne, 5. Flagship Eatery - Asked ChatGPT "What's the best restaurant in Gisborne, New Zealand for a meal out?": 1. Crawford Road Kitchen, 2. Portofino, 3. Tahu Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Gisborne restaurants in September 2026? - In September 2026, Tahu overtook Flagship Eatery and The Works Gisborne to rank 2nd among Gisborne restaurants in New Zealand, with 20.8% of the searches. - In September 2026, Portofino gained share of searches among Gisborne restaurants in New Zealand, from 13.3% to 14.1%. ## Month by month | Month | Portofino estimated searches | Portofino Share of Search | Portofino rank | Tahu estimated searches | Tahu Share of Search | Tahu rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 12.7% | 5 | 1.6K | 20.4% | 3 | | Nov 2025 | 1K | 12.8% | 5 | 1.3K | 16.6% | 4 | | Dec 2025 | 1.3K | 12.7% | 5 | 1.9K | 18.5% | 4 | | Jan 2026 | 1.3K | 13.1% | 5 | 1.9K | 19.1% | 3 | | Feb 2026 | 1K | 12.8% | 5 | 1.6K | 20.5% | 2 | | Mar 2026 | 880 | 12% | 5 | 1.3K | 17.7% | 3 | | Apr 2026 | 720 | 10.8% | 5 | 1.3K | 19.4% | 3 | | May 2026 | 880 | 13% | 5 | 1.3K | 19.1% | 3 | | Jun 2026 | 880 | 15.1% | 5 | 1K | 17.2% | 4 | | Jul 2026 | 720 | 11.5% | 5 | 1.3K | 20.7% | 2 | | Aug 2026 | 720 | 13.3% | 5 | 1K | 18.5% | 4 | | Sep 2026 | 880 | 14.1% | 5 | 1.3K | 20.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Portofino’s and Tahu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Portofino**: Measured on the search term “portofino gisborne”. - **Tahu**: Measured on the search term “tahu gisborne”. - [Portofino profile](/demand/nz/brands/portofino-gisborne) - [Tahu profile](/demand/nz/brands/tahu-gisborne) - [All Gisborne restaurants in New Zealand](/demand/nz/locations/gisborne/restaurants): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Portofino or Tahu more popular in search? In September 2026, Tahu had more branded searches than Portofino among Gisborne restaurants in New Zealand. Tahu had about 1,300 branded searches, while Portofino had 880. Tahu made up 20.8% of all Gisborne restaurant searches we track, and Portofino accounted for 14.1%. ## Cite this page Brandwave. "Portofino vs Tahu: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/portofino-gisborne-vs-tahu-gisborne This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/portofino-gisborne-vs-tahu-gisborne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.