--- title: "Popeyes vs Subway: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Popeyes or Subway? Compare estimated monthly branded-search demand and Share of Search inside the Fast food chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/popeyes-vs-subway" publisher: "Brandwave" --- # Popeyes vs Subway: Which is more popular by branded search in New Zealand? Which is more popular in search, Popeyes or Subway? Compare estimated monthly branded-search demand and Share of Search inside the Fast food chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Popeyes and Subway - **Competitive set**: Fast food chains - **Market**: New Zealand - **Month measured**: Aug 2026 - **Popeyes Share of Search**: 3.9% - **Subway Share of Search**: 4.9% ## Which is more popular in search, Popeyes or Subway? - In August 2026, Subway had more branded searches than Popeyes among fast food chains in New Zealand. Subway was estimated to have 51.3K branded searches compared to Popeyes’ 41.2K, and held a 4.9% Share of Search versus Popeyes’ 3.9%. - Subway was ahead of Popeyes in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Popeyes’ estimated Share of Search among fast food chains in New Zealand moved from 3.5% to 3.9%, and its estimated monthly branded searches moved from 47.4K to 41.2K. - Across the 11 months ending August 2026, Subway’s estimated Share of Search among fast food chains in New Zealand moved from 3.8% to 4.9%, and its estimated monthly branded searches moved from 50.9K to 51.3K. ## How did search popularity change for New Zealand fast food chains in August 2026? - Estimated monthly branded searches for Popeyes in New Zealand fell 13.1% over 11 measured months, from 47.4K to 41.2K in August 2026. ## Month by month | Month | Popeyes estimated searches | Popeyes Share of Search | Popeyes rank | Subway estimated searches | Subway Share of Search | Subway rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 47.4K | 3.5% | 8 | 50.9K | 3.8% | 7 | | Nov 2025 | 45.5K | 3.8% | 7 | 50.7K | 4.2% | 6 | | Dec 2025 | 47.4K | 3.4% | 7 | 58.9K | 4.2% | 5 | | Jan 2026 | 46.7K | 3.7% | 7 | 60.5K | 4.8% | 5 | | Feb 2026 | 39K | 3.4% | 8 | 49.7K | 4.3% | 5 | | Mar 2026 | 39.6K | 3.3% | 8 | 60.8K | 5.1% | 5 | | Apr 2026 | 42.6K | 3.6% | 7 | 59.6K | 5% | 5 | | May 2026 | 42.4K | 3.7% | 7 | 50.9K | 4.4% | 5 | | Jun 2026 | 41.2K | 3.8% | 7 | 50.9K | 4.7% | 5 | | Jul 2026 | 39.6K | 3.7% | 7 | 50.1K | 4.6% | 5 | | Aug 2026 | 41.2K | 3.9% | 7 | 51.3K | 4.9% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Popeyes’ and Subway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Popeyes**: Measured on the search terms “biscuits popeyes”, “popeyes”, “popeyes burger”, “popeyes chicken”, “popeyes chicken burger”, “popeyes chicken sandwich”, “popeyes classic chicken sandwich”, “popeyes co nz”, “popeyes deals”, “popeyes delivery”, “popeyes food”, “popeyes fried chicken”, “popeyes hours”, “popeyes louisiana kitchen”, “popeyes menu”, “popeyes near me”, “popeyes new zealand”, “popeyes nz”, “popeyes order online”, “popeyes prices”, “popeyes sandwich”, “popeyes takeaway” and “popeyes us”, summed into one figure. - **Subway**: Measured on the search terms “best subway sandwich”, “subway catering menu”, “subway delivery”, “subway menu”, “subway menu cost”, “subway menu nutrition”, “subway morning menu”, “subway near me”, “subway nz”, “subway sandwich”, “subway sandwich platter” and “subway sandwich trays cost”, summed into one figure. - [Popeyes profile](/demand/nz/brands/popeyes) - [Subway profile](/demand/nz/brands/subway) - [All fast food chains in New Zealand](/demand/nz/categories/nz-fast-food-chains): The set both shares are measured inside, 12 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Popeyes or Subway? In August 2026, Subway had more branded searches than Popeyes among fast food chains in New Zealand. Subway was estimated to have 51.3K branded searches compared to Popeyes’ 41.2K, and held a 4.9% Share of Search versus Popeyes’ 3.9%. ## Cite this page Brandwave. "Popeyes vs Subway: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/popeyes-vs-subway This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/popeyes-vs-subway. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.