---
title: "Polar Refrigeration vs Williams Refrigeration: Which is searched more in New Zealand?"
description: "Is Polar Refrigeration or Williams Refrigeration more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial refrigeration brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/polar-refrigeration-vs-williams-refrigeration"
publisher: "Brandwave"
---

# Polar Refrigeration vs Williams Refrigeration: Which is searched more in New Zealand?

Is Polar Refrigeration or Williams Refrigeration more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial refrigeration brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Polar Refrigeration and Williams Refrigeration
- **Competitive set**: Commercial refrigeration brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Polar Refrigeration Share of Search**: 20.3%
- **Williams Refrigeration Share of Search**: 3.9%

## Is Polar Refrigeration or Williams Refrigeration more popular in search?

- In September 2026, Polar Refrigeration had more branded searches than Williams Refrigeration among commercial refrigeration brands in New Zealand. Polar Refrigeration had about 260 branded searches, while Williams Refrigeration had 50. Polar Refrigeration made up 20.3% of all commercial refrigeration brand searches we track, and Williams Refrigeration accounted for 3.9%.
- Polar Refrigeration was ahead of Williams Refrigeration in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Polar Refrigeration’s share of searches among commercial refrigeration brands in New Zealand moved from 21.2% to 20.3%, and its estimated monthly branded searches moved from 310 to 260.
- Across the 12 months ending September 2026, Williams Refrigeration’s share of searches among commercial refrigeration brands in New Zealand moved from 2.7% to 3.9%, and its estimated monthly branded searches moved from 40 to 50.

## Top commercial refrigeration brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Williams Refrigeration was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Polar Refrigeration was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Williams Refrigeration was listed before Polar Refrigeration in three out of four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| SKOPE | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Williams Refrigeration | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Bromic | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Atosa | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| True Refrigeration | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Polar Refrigeration | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Turbo Air | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Skipio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about commercial refrigeration brands

- Asked ChatGPT "Which commercial refrigeration brand should I buy in New Zealand?": 1. SKOPE, 2. Bromic, 3. Williams Refrigeration, 4. Atosa
- Asked ChatGPT "What are the best commercial refrigeration brands in New Zealand?": 1. SKOPE, 2. True Refrigeration, 3. Williams Refrigeration, 4. Atosa, 5. Bromic, 6. Polar Refrigeration
- Asked ChatGPT "What's the best commercial refrigeration brand in New Zealand for food service storage?": 1. SKOPE, 2. Williams Refrigeration, 3. Bromic, 4. Atosa
- Searched Google, AI Overview "commercial freezer nz": 1. Atosa
- Searched Google, AI Overview "commercial fridge nz": 1. SKOPE, 2. Polar Refrigeration

Not named in any answer: Turbo Air and Skipio.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand commercial refrigeration brands in September 2026?

- In September 2026, Williams Refrigeration gained share of searches among commercial refrigeration brands in New Zealand, from 2.2% to 3.9%.
- In September 2026, Polar Refrigeration gained share of searches among commercial refrigeration brands in New Zealand, from 18.7% to 20.3%.

## Month by month

| Month | Polar Refrigeration estimated searches | Polar Refrigeration Share of Search | Polar Refrigeration rank | Williams Refrigeration estimated searches | Williams Refrigeration Share of Search | Williams Refrigeration rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 310 | 21.2% | 2 | 40 | 2.7% | 7 |
| Nov 2025 | 280 | 21.2% | 2 | 40 | 3% | 6 |
| Dec 2025 | 230 | 23% | 2 | 20 | 2% | 6 |
| Jan 2026 | 300 | 22.1% | 2 | 50 | 3.7% | 6 |
| Feb 2026 | 260 | 19.1% | 2 | 40 | 2.9% | 6 |
| Mar 2026 | 270 | 19% | 2 | 50 | 3.5% | 6 |
| Apr 2026 | 260 | 22.6% | 2 | 30 | 2.6% | 6 |
| May 2026 | 270 | 20.9% | 2 | 40 | 3.1% | 6 |
| Jun 2026 | 260 | 19.3% | 2 | 40 | 3% | 6 |
| Jul 2026 | 240 | 19% | 2 | 50 | 4% | 5 |
| Aug 2026 | 260 | 18.7% | 2 | 30 | 2.2% | 6 |
| Sep 2026 | 260 | 20.3% | 2 | 50 | 3.9% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Polar Refrigeration’s and Williams Refrigeration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Polar Refrigeration**: Measured on the search terms “commercial fridge polar”, “fridge polar”, “nisbets polar”, “nisbets polar freezer”, “polar bar cooler”, “polar bar fridge”, “polar bench fridge”, “polar cake display”, “polar chiller”, “polar commercial freezer”, “polar commercial fridge”, “polar countertop fridge”, “polar display freezer”, “polar drink fridge”, “polar drinks fridge”, “polar freezer”, “polar freezer upright”, “polar fridge”, “polar fridge display”, “polar fridge freezer”, “polar fridge nisbets”, “polar fridge undercounter”, “polar fridges”, “polar g fridge”, “polar pizza fridge”, “polar prep fridge”, “polar refrigeration”, “polar refrigeration freezer”, “polar refrigeration fridge”, “polar undercounter freezer”, “polar undercounter fridge” and “polar upright fridge”, summed into one figure.
- **Williams Refrigeration**: Measured on the search terms “williams commercial freezer”, “williams commercial fridge”, “williams freezers”, “williams fridge”, “williams fridges”, “williams jade fridge”, “williams underbench fridge”, “williams undercounter fridge”, “williams upright freezer” and “williamsrefrigeration”, summed into one figure.

- [Polar Refrigeration profile](/demand/nz/brands/polar-refrigeration)
- [Williams Refrigeration profile](/demand/nz/brands/williams-refrigeration)
- [All commercial refrigeration brands in New Zealand](/demand/nz/categories/nz-commercial-refrigeration-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Polar Refrigeration or Williams Refrigeration more popular in search?

In September 2026, Polar Refrigeration had more branded searches than Williams Refrigeration among commercial refrigeration brands in New Zealand. Polar Refrigeration had about 260 branded searches, while Williams Refrigeration had 50. Polar Refrigeration made up 20.3% of all commercial refrigeration brand searches we track, and Williams Refrigeration accounted for 3.9%.

## Cite this page

Brandwave. "Polar Refrigeration vs Williams Refrigeration: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/polar-refrigeration-vs-williams-refrigeration

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/polar-refrigeration-vs-williams-refrigeration. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.