--- title: "Pokémon vs The Legend of Zelda: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Pokémon or The Legend of Zelda? Compare estimated monthly branded-search demand and Share of Search inside the Video game franchises set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pokemon-vs-the-legend-of-zelda" publisher: "Brandwave" --- # Pokémon vs The Legend of Zelda: Which is more popular by branded search in New Zealand? Which is more popular in search, Pokémon or The Legend of Zelda? Compare estimated monthly branded-search demand and Share of Search inside the Video game franchises set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pokémon and The Legend of Zelda - **Competitive set**: Video game franchises - **Market**: New Zealand - **Month measured**: Aug 2026 - **Pokémon Share of Search**: 6.9% - **The Legend of Zelda Share of Search**: 3.3% ## Which is more popular in search, Pokémon or The Legend of Zelda? - In August 2026, Pokémon had more branded searches than The Legend of Zelda among video game franchises in New Zealand. Pokémon was estimated to have 11K branded searches compared to The Legend of Zelda’s 5.2K, and held a 6.9% Share of Search versus The Legend of Zelda’s 3.3%. - Pokémon was ahead of The Legend of Zelda in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Pokémon’s estimated Share of Search among video game franchises in New Zealand moved from 10.5% to 6.9%, and its estimated monthly branded searches moved from 10.5K to 11K. - Across the 11 months ending August 2026, The Legend of Zelda’s estimated Share of Search among video game franchises in New Zealand moved from 5.3% to 3.3%, and its estimated monthly branded searches moved from 5.4K to 5.2K. ## How did search popularity change for New Zealand video game franchises in August 2026? - In August 2026, Pokémon lost estimated Share of Search among video game franchises in New Zealand, from 9.9% to 6.9%. - In August 2026, The Legend of Zelda lost estimated Share of Search among video game franchises in New Zealand, from 3.9% to 3.3%. ## Month by month | Month | Pokémon estimated searches | Pokémon Share of Search | Pokémon rank | The Legend of Zelda estimated searches | The Legend of Zelda Share of Search | The Legend of Zelda rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.5K | 10.5% | 4 | 5.4K | 5.3% | 5 | | Nov 2025 | 8.4K | 7% | 4 | 7.4K | 6.2% | 5 | | Dec 2025 | 7.9K | 8% | 4 | 5.4K | 5.4% | 5 | | Jan 2026 | 8.8K | 10.2% | 4 | 5.5K | 6.4% | 5 | | Feb 2026 | 10.6K | 11% | 3 | 5.3K | 5.5% | 5 | | Mar 2026 | 14.1K | 13.7% | 3 | 5.6K | 5.4% | 5 | | Apr 2026 | 11.3K | 12% | 3 | 5.6K | 6% | 5 | | May 2026 | 13.5K | 10.5% | 4 | 4.8K | 3.8% | 5 | | Jun 2026 | 13.7K | 6.4% | 4 | 4.9K | 2.3% | 5 | | Jul 2026 | 12.7K | 9.9% | 4 | 5.1K | 3.9% | 5 | | Aug 2026 | 11K | 6.9% | 4 | 5.2K | 3.3% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Pokémon’s and The Legend of Zelda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pokémon**: Measured on the search terms “best pokemon game”, “best pokemon game for switch”, “first pokemon game”, “latest pokemon game”, “new pokemon game”, “next pokemon game”, “pokemon board game”, “pokemon card game”, “pokemon card game online”, “pokemon fusion game”, “pokemon game”, “pokemon ps5”, “pokemon scarlet”, “pokemon scarlet & violet”, “pokemon scarlet and violet”, “pokemon scarlet switch”, “pokemon scarlet violet”, “pokemon switch”, “pokemon switch games”, “pokemon trading card game”, “pokemon trading card game live” and “pokemon video game”, summed into one figure. - **The Legend of Zelda**: Measured on the search terms “the legend of zelda game”, “the legend of zelda near me”, “the legend of zelda new zealand”, “the legend of zelda online”, “the legend of zelda ps5”, “the legend of zelda video game”, “the zelda”, “thelegendofzelda”, “zelda”, “zelda breath of the”, “zelda tear of the kingdom” and “zelda the legend of zelda”, summed into one figure. - [Pokémon profile](/demand/nz/brands/pokemon) - [The Legend of Zelda profile](/demand/nz/brands/the-legend-of-zelda) - [All video game franchises in New Zealand](/demand/nz/categories/nz-video-game-franchises): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Pokémon or The Legend of Zelda? In August 2026, Pokémon had more branded searches than The Legend of Zelda among video game franchises in New Zealand. Pokémon was estimated to have 11K branded searches compared to The Legend of Zelda’s 5.2K, and held a 6.9% Share of Search versus The Legend of Zelda’s 3.3%. ## Cite this page Brandwave. "Pokémon vs The Legend of Zelda: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/pokemon-vs-the-legend-of-zelda This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pokemon-vs-the-legend-of-zelda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.