--- title: "Poise vs TENA: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Poise or TENA? Compare estimated monthly branded-search demand and Share of Search inside the Incontinence brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/poise-vs-tena" publisher: "Brandwave" --- # Poise vs TENA: Which is more popular by branded search in New Zealand? Which is more popular in search, Poise or TENA? Compare estimated monthly branded-search demand and Share of Search inside the Incontinence brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Poise and TENA - **Competitive set**: Incontinence brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Poise Share of Search**: 38.4% - **TENA Share of Search**: 53.6% ## Which is more popular in search, Poise or TENA? - In August 2026, TENA had more branded searches than Poise among incontinence brands in New Zealand. TENA was estimated to have 2.2K branded searches compared to Poise’s 1.6K, and held a 53.6% Share of Search versus Poise’s 38.4%. - TENA was ahead of Poise in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Poise’s estimated Share of Search among incontinence brands in New Zealand moved from 32.2% to 38.4%, and its estimated monthly branded searches moved from 940 to 1.6K. - Across the 11 months ending August 2026, TENA’s estimated Share of Search among incontinence brands in New Zealand moved from 58.9% to 53.6%, and its estimated monthly branded searches moved from 1.7K to 2.2K. ## How did search popularity change for New Zealand incontinence brands in August 2026? - In August 2026, Poise gained estimated Share of Search among incontinence brands in New Zealand, from 34.7% to 38.4%. - In August 2026, TENA lost estimated Share of Search among incontinence brands in New Zealand, from 58.3% to 53.6%. ## Month by month | Month | Poise estimated searches | Poise Share of Search | Poise rank | TENA estimated searches | TENA Share of Search | TENA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 940 | 32.2% | 2 | 1.7K | 58.9% | 1 | | Nov 2025 | 830 | 29% | 2 | 1.6K | 56.3% | 1 | | Dec 2025 | 690 | 31.1% | 2 | 1.3K | 56.8% | 1 | | Jan 2026 | 950 | 36.3% | 2 | 1.4K | 52.7% | 1 | | Feb 2026 | 840 | 31.3% | 2 | 1.5K | 56.3% | 1 | | Mar 2026 | 1.1K | 31% | 2 | 2.1K | 61.4% | 1 | | Apr 2026 | 1.1K | 32.5% | 2 | 2K | 60.4% | 1 | | May 2026 | 1.1K | 32.2% | 2 | 2.1K | 62% | 1 | | Jun 2026 | 1.2K | 32.6% | 2 | 2.2K | 60.2% | 1 | | Jul 2026 | 1.3K | 34.7% | 2 | 2.2K | 58.3% | 1 | | Aug 2026 | 1.6K | 38.4% | 2 | 2.2K | 53.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Poise’s and TENA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Poise**: Measured on the search terms “poise extra plus pads”, “poise incontinence”, “poise liners”, “poise overnight pads”, “poise pads”, “poise pads nz”, “poise pants” and “poise urinary pads”, summed into one figure. - **TENA**: Measured on the search terms “mens tena incontinence pads”, “mens tena underwear”, “pads tena”, “pants tena”, “tena”, “tena adult diapers”, “tena bladder pads”, “tena co nz”, “tena liners”, “tena men”, “tena near me”, “tena nz”, “tena online”, “tena pads for men” and “tena pads women”, summed into one figure. - [Poise profile](/demand/nz/brands/poise) - [TENA profile](/demand/nz/brands/tena) - [All incontinence brands in New Zealand](/demand/nz/categories/nz-incontinence-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Poise or TENA? In August 2026, TENA had more branded searches than Poise among incontinence brands in New Zealand. TENA was estimated to have 2.2K branded searches compared to Poise’s 1.6K, and held a 53.6% Share of Search versus Poise’s 38.4%. ## Cite this page Brandwave. "Poise vs TENA: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/poise-vs-tena This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/poise-vs-tena. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.