---
title: "PocketSmith vs Sorted: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, PocketSmith or Sorted? Compare estimated monthly branded-search demand and Share of Search inside the Budgeting apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/pocketsmith-vs-sorted"
publisher: "Brandwave"
---

# PocketSmith vs Sorted: Which is more popular by branded search in New Zealand?

Which is more popular in search, PocketSmith or Sorted? Compare estimated monthly branded-search demand and Share of Search inside the Budgeting apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: PocketSmith and Sorted
- **Competitive set**: Budgeting apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **PocketSmith Share of Search**: 39.6%
- **Sorted Share of Search**: 45.5%

## Which is more popular in search, PocketSmith or Sorted?

- In August 2026, Sorted had more branded searches than PocketSmith among budgeting apps in New Zealand. Sorted was estimated to have 4.8K branded searches compared to PocketSmith’s 4.2K, and held a 45.5% Share of Search versus PocketSmith’s 39.6%.
- The lead changed hands once in the 11 months ending August 2026: Sorted took it in August 2026.
- Across the 11 months ending August 2026, PocketSmith’s estimated Share of Search among budgeting apps in New Zealand moved from 43% to 39.6%, and its estimated monthly branded searches moved from 4.1K to 4.2K.
- Across the 11 months ending August 2026, Sorted’s estimated Share of Search among budgeting apps in New Zealand moved from 42.1% to 45.5%, and its estimated monthly branded searches moved from 4K to 4.8K.

## How did search popularity change for New Zealand budgeting apps in August 2026?

- In August 2026, Sorted overtook PocketSmith to take the highest estimated Share of Search among budgeting apps in New Zealand, at 45.5%.
- In August 2026, PocketSmith lost estimated Share of Search among budgeting apps in New Zealand, from 43.6% to 39.6%.

## Month by month

| Month | PocketSmith estimated searches | PocketSmith Share of Search | PocketSmith rank | Sorted estimated searches | Sorted Share of Search | Sorted rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1K | 43% | 1 | 4K | 42.1% | 2 |
| Nov 2025 | 4.1K | 44% | 1 | 4K | 42.6% | 2 |
| Dec 2025 | 4.1K | 49% | 1 | 3.2K | 37.7% | 2 |
| Jan 2026 | 6.2K | 48.9% | 1 | 4.9K | 38.5% | 2 |
| Feb 2026 | 5K | 48.5% | 1 | 4K | 38.6% | 2 |
| Mar 2026 | 5K | 47% | 1 | 4K | 37.7% | 2 |
| Apr 2026 | 5K | 47.7% | 1 | 4K | 38.7% | 2 |
| May 2026 | 5K | 43.6% | 1 | 4.8K | 41.6% | 2 |
| Jun 2026 | 4.2K | 42.1% | 1 | 4K | 40.3% | 2 |
| Jul 2026 | 4.2K | 43.6% | 1 | 3.9K | 40.5% | 2 |
| Aug 2026 | 4.2K | 39.6% | 2 | 4.8K | 45.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using PocketSmith’s and Sorted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **PocketSmith**: Measured on the search terms “pocketsmith”, “pocketsmith app”, “pocketsmith budget”, “pocketsmith budgeting app”, “pocketsmith com”, “pocketsmith nz”, “pocketsmith pricing” and “pocketsmith reviews”, summed into one figure.
- **Sorted**: Measured on the search terms “get sorted nz”, “sorted budget”, “sorted budgeting app”, “sorted money” and “sorted nz”, summed into one figure.

- [PocketSmith profile](/demand/nz/brands/pocketsmith)
- [Sorted profile](/demand/nz/brands/sorted)
- [All budgeting apps in New Zealand](/demand/nz/categories/nz-budgeting-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, PocketSmith or Sorted?

In August 2026, Sorted had more branded searches than PocketSmith among budgeting apps in New Zealand. Sorted was estimated to have 4.8K branded searches compared to PocketSmith’s 4.2K, and held a 45.5% Share of Search versus PocketSmith’s 39.6%.

## Cite this page

Brandwave. "PocketSmith vs Sorted: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/pocketsmith-vs-sorted

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pocketsmith-vs-sorted. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.