---
title: "Pocket Casts vs rova: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Pocket Casts or rova? Compare estimated monthly branded-search demand and Share of Search inside the Podcast and radio apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/pocket-casts-vs-rova"
publisher: "Brandwave"
---

# Pocket Casts vs rova: Which is more popular by branded search in New Zealand?

Which is more popular in search, Pocket Casts or rova? Compare estimated monthly branded-search demand and Share of Search inside the Podcast and radio apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pocket Casts and rova
- **Competitive set**: Podcast and radio apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Pocket Casts Share of Search**: 0.64%
- **rova Share of Search**: 30.2%

## Which is more popular in search, Pocket Casts or rova?

- In August 2026, rova had more branded searches than Pocket Casts among podcast and radio apps in New Zealand. rova was estimated to have 10K branded searches compared to Pocket Casts’ 210, and held a 30.2% Share of Search versus Pocket Casts’ 0.64%.
- rova was ahead of Pocket Casts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pocket Casts’ estimated Share of Search among podcast and radio apps in New Zealand moved from 0.62% to 0.64%, and its estimated monthly branded searches held steady at 210.
- Across the 11 months ending August 2026, rova’s estimated Share of Search among podcast and radio apps in New Zealand moved from 32.6% to 30.2%, and its estimated monthly branded searches moved from 11.1K to 10K.

## How did search popularity change for New Zealand podcast and radio apps in August 2026?

- In August 2026, rova gained estimated Share of Search among podcast and radio apps in New Zealand, from 24.7% to 30.2%.

## Month by month

| Month | Pocket Casts estimated searches | Pocket Casts Share of Search | Pocket Casts rank | rova estimated searches | rova Share of Search | rova rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 210 | 0.62% | 5 | 11.1K | 32.6% | 2 |
| Nov 2025 | 170 | 0.5% | 5 | 11.1K | 32.7% | 2 |
| Dec 2025 | 210 | 0.69% | 5 | 8.3K | 27.4% | 2 |
| Jan 2026 | 270 | 0.92% | 5 | 6.8K | 23.1% | 2 |
| Feb 2026 | 180 | 0.6% | 5 | 7.3K | 24.3% | 2 |
| Mar 2026 | 220 | 0.66% | 5 | 8.6K | 25.7% | 2 |
| Apr 2026 | 230 | 0.68% | 5 | 10.7K | 31.8% | 2 |
| May 2026 | 220 | 0.68% | 5 | 8.6K | 26.8% | 2 |
| Jun 2026 | 220 | 0.7% | 5 | 8.5K | 27.2% | 2 |
| Jul 2026 | 190 | 0.63% | 5 | 7.5K | 24.7% | 2 |
| Aug 2026 | 210 | 0.64% | 5 | 10K | 30.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Pocket Casts’ and rova’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pocket Casts**: Measured on the search terms “pocket casts”, “pocket casts online”, “pocket casts podcasts”, “pocketcasts” and “pocketcasts com”, summed into one figure.
- **rova**: Measured on the search terms “rova app”, “rova app download”, “rova nz”, “rova podcasts”, “rova radio” and “rova radio app”, summed into one figure.

- [Pocket Casts profile](/demand/nz/brands/pocket-casts)
- [rova profile](/demand/nz/brands/rova)
- [All podcast and radio apps in New Zealand](/demand/nz/categories/nz-podcast-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pocket Casts or rova?

In August 2026, rova had more branded searches than Pocket Casts among podcast and radio apps in New Zealand. rova was estimated to have 10K branded searches compared to Pocket Casts’ 210, and held a 30.2% Share of Search versus Pocket Casts’ 0.64%.

## Cite this page

Brandwave. "Pocket Casts vs rova: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/pocket-casts-vs-rova

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pocket-casts-vs-rova. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.