--- title: "Pocket Casts vs RNZ: Which is searched more in New Zealand?" description: "Is Pocket Casts or RNZ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Podcast and radio apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pocket-casts-vs-rnz" publisher: "Brandwave" --- # Pocket Casts vs RNZ: Which is searched more in New Zealand? Is Pocket Casts or RNZ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Podcast and radio apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pocket Casts and RNZ - **Competitive set**: Podcast and radio apps - **Market**: New Zealand - **Month measured**: Sep 2026 - **Pocket Casts Share of Search**: 0.03% - **RNZ Share of Search**: 52.3% ## Is Pocket Casts or RNZ more popular in search? - In September 2026, RNZ had more branded searches than Pocket Casts among podcast and radio apps in New Zealand. RNZ had about 368,000 branded searches, while Pocket Casts had 180. RNZ made up 52.3% of all podcast and radio app searches we track, and Pocket Casts accounted for 0.03%. - RNZ was ahead of Pocket Casts in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pocket Casts’ share of searches among podcast and radio apps in New Zealand held steady at 0.03%, and its estimated monthly branded searches moved from 210 to 180. - Across the 12 months ending September 2026, RNZ’s share of searches among podcast and radio apps in New Zealand moved from 52.1% to 52.3%, and its estimated monthly branded searches held steady at 368K. ## Top podcast and radio apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RNZ was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pocket Casts was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. RNZ was listed before Pocket Casts in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | RNZ | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Spotify | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | rova | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Pocket Casts | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | iHeartRadio | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Apple Podcasts | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Overcast | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about podcast and radio apps - Asked ChatGPT "Which podcast or radio app should I use in New Zealand?": 1. RNZ, 2. Spotify, 3. Pocket Casts, 4. iHeartRadio - Asked ChatGPT "What are the best podcast and radio apps in New Zealand?": 1. RNZ, 2. iHeartRadio, 3. Spotify, 4. Apple Podcasts, 5. Pocket Casts, 6. rova - Asked ChatGPT "What's the best podcast or radio app in New Zealand for listening on the go?": 1. RNZ, 2. rova, 3. Spotify, 4. Apple Podcasts - Searched Google, AI Overview "best podcast app": 1. Pocket Casts, 2. Overcast, 3. Apple Podcasts, 4. Spotify - Searched Google, AI Overview "radio apps nz": 1. rova, 2. RNZ, 3. iHeartRadio Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand podcast and radio apps in September 2026? - Estimated monthly branded searches for Pocket Casts in New Zealand fell 14.3% over 12 measured months, from 210 to 180 in September 2026. ## Month by month | Month | Pocket Casts estimated searches | Pocket Casts Share of Search | Pocket Casts rank | RNZ estimated searches | RNZ Share of Search | RNZ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 0.03% | 7 | 368K | 52.1% | 1 | | Nov 2025 | 170 | 0.03% | 7 | 301K | 47.1% | 2 | | Dec 2025 | 210 | 0.04% | 7 | 301K | 51.6% | 1 | | Jan 2026 | 270 | 0.04% | 7 | 368K | 60.8% | 1 | | Feb 2026 | 180 | 0.03% | 7 | 301K | 47.2% | 2 | | Mar 2026 | 220 | 0.03% | 7 | 368K | 47.5% | 2 | | Apr 2026 | 220 | 0.03% | 7 | 368K | 56.5% | 1 | | May 2026 | 220 | 0.03% | 7 | 368K | 47.3% | 2 | | Jun 2026 | 220 | 0.03% | 7 | 301K | 42.3% | 2 | | Jul 2026 | 180 | 0.03% | 7 | 368K | 56.1% | 1 | | Aug 2026 | 210 | 0.03% | 7 | 368K | 52% | 1 | | Sep 2026 | 180 | 0.03% | 7 | 368K | 52.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Pocket Casts’ and RNZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pocket Casts**: Measured on the search terms “pocket casts”, “pocket casts podcasts” and “pocketcasts”, summed into one figure. - **RNZ**: Measured on the search term “RNZ”. - [Pocket Casts profile](/demand/nz/brands/pocket-casts) - [RNZ profile](/demand/nz/brands/rnz) - [All podcast and radio apps in New Zealand](/demand/nz/categories/nz-podcast-apps): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pocket Casts or RNZ more popular in search? In September 2026, RNZ had more branded searches than Pocket Casts among podcast and radio apps in New Zealand. RNZ had about 368,000 branded searches, while Pocket Casts had 180. RNZ made up 52.3% of all podcast and radio app searches we track, and Pocket Casts accounted for 0.03%. ## Cite this page Brandwave. "Pocket Casts vs RNZ: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/pocket-casts-vs-rnz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pocket-casts-vs-rnz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.