--- title: "Pluto Electrics Ltd vs Stewart & Rogers Electrical: Which is more popular in New Zealand?" description: "Is Pluto Electrics Ltd or Stewart & Rogers Electrical more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pluto-electrics-ltd-vs-stewart-and-rogers-electrical" publisher: "Brandwave" --- # Pluto Electrics Ltd vs Stewart & Rogers Electrical: Which is more popular in New Zealand? Is Pluto Electrics Ltd or Stewart & Rogers Electrical more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pluto Electrics Ltd and Stewart & Rogers Electrical - **Competitive set**: Wellington electrical contractors - **Market**: New Zealand - **Month measured**: Oct 2026 - **Pluto Electrics Ltd Share of Search**: 16.1% - **Stewart & Rogers Electrical Share of Search**: 16.1% ## Is Pluto Electrics Ltd or Stewart & Rogers Electrical more popular in search? - In October 2026, Pluto Electrics Ltd and Stewart & Rogers Electrical were level in searches among Wellington electrical contractors in New Zealand, with an estimated 50 branded searches each, at 16.1% of the total each. - The lead changed hands 4 times in the 12 months ending October 2026: Stewart & Rogers Electrical took it in February 2026, Pluto Electrics Ltd took it in April 2026, Stewart & Rogers Electrical took it in July 2026, Pluto Electrics Ltd took it in September 2026. - Across the 12 months ending October 2026, Pluto Electrics Ltd’s share of searches among Wellington electrical contractors in New Zealand moved from 15.2% to 16.1%, and its estimated monthly branded searches held steady at 50. - Across the 12 months ending October 2026, Stewart & Rogers Electrical’s share of searches among Wellington electrical contractors in New Zealand moved from 12.1% to 16.1%, and its estimated monthly branded searches moved from 40 to 50. ## Top Wellington electrical contractors in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stewart & Rogers Electrical appeared in all five answers. Pluto Electrics Ltd was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pluto Electrics Ltd was listed before Stewart & Rogers Electrical in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pluto Electrics Ltd | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Stewart & Rogers Electrical | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Illuminex Electrical | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Silver Fern Electrical | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Millars Electrical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seven Electrical | Not ranked | 0 of 3 | 2 of 2 | 2 of 5 | | GT Electrical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Weka Electrical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Wellington electrical contractors - Asked ChatGPT "Which electrical contractor should I hire in Wellington, New Zealand?": 1. Pluto Electrics Ltd, 2. Stewart & Rogers Electrical, 3. Illuminex Electrical, 4. Silver Fern Electrical - Asked ChatGPT "What are the best electrical contractors in Wellington, New Zealand?": 1. Pluto Electrics Ltd, 2. Stewart & Rogers Electrical, 3. Illuminex Electrical, 4. Silver Fern Electrical - Asked ChatGPT "What's the best electrical contractor in Wellington, New Zealand for a home renovation?": 1. Illuminex Electrical, 2. Stewart & Rogers Electrical - Searched Google, AI Overview "wellington electrical contractors": 1. Seven Electrical, 2. Stewart & Rogers Electrical - Searched Google, AI Overview "house rewiring wellington": 1. Stewart & Rogers Electrical, 2. Seven Electrical Not named in any answer: Millars Electrical, GT Electrical and Weka Electrical. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington electrical contractors in October 2026? - In October 2026, Millars Electrical overtook Pluto Electrics Ltd to become the leader among Wellington electrical contractors in New Zealand, with 22.6% of the searches. - In October 2026, Seven Electrical overtook Stewart & Rogers Electrical to rank 3rd among Wellington electrical contractors in New Zealand, with 16.1% of the searches. - In October 2026, Silver Fern Electrical overtook Stewart & Rogers Electrical and Illuminex Electrical to rank 4th among Wellington electrical contractors in New Zealand, with 16.1% of the searches. - In October 2026, Pluto Electrics Ltd lost share of searches among Wellington electrical contractors in New Zealand, from 24.1% to 16.1%. - In October 2026, Stewart & Rogers Electrical lost share of searches among Wellington electrical contractors in New Zealand, from 17.2% to 16.1%. ## How has branded search for Pluto Electrics Ltd and Stewart & Rogers Electrical changed in New Zealand over the last 12 months? | Month | Pluto Electrics Ltd estimated searches | Pluto Electrics Ltd Share of Search | Pluto Electrics Ltd rank | Stewart & Rogers Electrical estimated searches | Stewart & Rogers Electrical Share of Search | Stewart & Rogers Electrical rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 50 | 15.2% | 2 | 40 | 12.1% | 5 | | Dec 2025 | 40 | 19% | 2 | 30 | 14.3% | 4 | | Jan 2026 | 50 | 17.9% | 3 | 50 | 17.9% | 4 | | Feb 2026 | 50 | 17.9% | 3 | 70 | 25% | 1 | | Mar 2026 | 70 | 18.9% | 2 | 70 | 18.9% | 4 | | Apr 2026 | 70 | 23.3% | 1 | 50 | 16.7% | 3 | | May 2026 | 70 | 21.2% | 2 | 50 | 15.2% | 4 | | Jun 2026 | 70 | 18.9% | 1 | 70 | 18.9% | 3 | | Jul 2026 | 70 | 20% | 2 | 90 | 25.7% | 1 | | Aug 2026 | 50 | 14.7% | 3 | 50 | 14.7% | 4 | | Sep 2026 | 70 | 24.1% | 1 | 50 | 17.2% | 3 | | Oct 2026 | 50 | 16.1% | 2 | 50 | 16.1% | 5 | ## How are Pluto Electrics Ltd’s and Stewart & Rogers Electrical’s branded searches counted? Brandwave collects information about searches that people make online using Pluto Electrics Ltd’s and Stewart & Rogers Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pluto Electrics Ltd**: Measured on the search term “pluto electrics”. - **Stewart & Rogers Electrical**: Measured on the search term “stewart & rogers electrical”. - [Pluto Electrics Ltd profile](/demand/nz/brands/pluto-electrics-ltd) - [Stewart & Rogers Electrical profile](/demand/nz/brands/stewart-and-rogers-electrical) - [All Wellington electrical contractors in New Zealand](/demand/nz/locations/wellington/electrical-contractors): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pluto Electrics Ltd or Stewart & Rogers Electrical more popular in search? In October 2026, Pluto Electrics Ltd and Stewart & Rogers Electrical were level in searches among Wellington electrical contractors in New Zealand, with an estimated 50 branded searches each, at 16.1% of the total each. ## Cite this page Brandwave. "Pluto Electrics Ltd vs Stewart & Rogers Electrical: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/pluto-electrics-ltd-vs-stewart-and-rogers-electrical This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pluto-electrics-ltd-vs-stewart-and-rogers-electrical. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.