--- title: "Plunket vs Starship Foundation: Which is searched more in New Zealand?" description: "Is Plunket or Starship Foundation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Child and family charities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/plunket-vs-starship-foundation" publisher: "Brandwave" --- # Plunket vs Starship Foundation: Which is searched more in New Zealand? Is Plunket or Starship Foundation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Child and family charities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Plunket and Starship Foundation - **Competitive set**: Child and family charities - **Market**: New Zealand - **Month measured**: Sep 2026 - **Plunket Share of Search**: 43.9% - **Starship Foundation Share of Search**: 6.5% ## Is Plunket or Starship Foundation more popular in search? - In September 2026, Plunket had more branded searches than Starship Foundation among child and family charities in New Zealand. Plunket had about 5,030 branded searches, while Starship Foundation had 740. Plunket made up 43.9% of all child and family charity searches we track, and Starship Foundation accounted for 6.5%. - Plunket was ahead of Starship Foundation in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Plunket’s share of searches among child and family charities in New Zealand moved from 40.5% to 43.9%, and its estimated monthly branded searches moved from 4.3K to 5K. - Across the 12 months ending September 2026, Starship Foundation’s share of searches among child and family charities in New Zealand moved from 8.5% to 6.5%, and its estimated monthly branded searches moved from 900 to 740. ## Top child and family charities in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Plunket was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Starship Foundation did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Barnardos Early Learning | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | KidsCan | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Variety | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Plunket | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | ChildFund New Zealand | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Ronald McDonald House Charities | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | IHC New Zealand | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Starship Foundation | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Make-A-Wish NZ | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about child and family charities - Asked ChatGPT "Which child and family charity should I join in New Zealand?": 1. Barnardos Early Learning, 2. Plunket - Asked ChatGPT "What are the best child and family charities in New Zealand?": 1. KidsCan, 2. Barnardos Early Learning, 3. Variety, 4. Ronald McDonald House Charities, 5. ChildFund New Zealand - Asked ChatGPT "What's the best child and family charity in New Zealand for supporting children?": 1. Variety, 2. KidsCan, 3. Barnardos Early Learning, 4. ChildFund New Zealand - Searched Google, AI Overview "family support charity": named none of the brands we track Not named in any answer: IHC New Zealand, Starship Foundation and Make-A-Wish NZ. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand child and family charities in September 2026? - In September 2026, Plunket lost share of searches among child and family charities in New Zealand, from 50.6% to 43.9%. - Estimated monthly branded searches for Starship Foundation in New Zealand fell 17.8% over 12 measured months, from 900 to 740 in September 2026. ## Month by month | Month | Plunket estimated searches | Plunket Share of Search | Plunket rank | Starship Foundation estimated searches | Starship Foundation Share of Search | Starship Foundation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.3K | 40.5% | 1 | 900 | 8.5% | 5 | | Nov 2025 | 4.3K | 38% | 1 | 1K | 9.2% | 4 | | Dec 2025 | 3.4K | 35.8% | 1 | 910 | 9.6% | 5 | | Jan 2026 | 3.5K | 38% | 1 | 750 | 8.1% | 5 | | Feb 2026 | 2.9K | 30.4% | 1 | 910 | 9.4% | 5 | | Mar 2026 | 3.7K | 31.9% | 1 | 1K | 8.8% | 5 | | Apr 2026 | 3.6K | 39% | 1 | 740 | 8% | 5 | | May 2026 | 4.4K | 39% | 1 | 1.1K | 9.4% | 4 | | Jun 2026 | 4.3K | 38.1% | 1 | 900 | 7.9% | 5 | | Jul 2026 | 5.1K | 44.3% | 1 | 740 | 6.4% | 5 | | Aug 2026 | 6K | 50.6% | 1 | 730 | 6.1% | 5 | | Sep 2026 | 5K | 43.9% | 1 | 740 | 6.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Plunket’s and Starship Foundation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Plunket**: Measured on the search terms “plunket dunedin”, “plunket line”, “plunket lower hutt”, “plunket palmerston north”, “plunket papakura”, “plunket queenstown”, “plunket rotorua”, “plunketline”, “plunketline 0800” and “plunketline number”, summed into one figure. - **Starship Foundation**: Measured on the search terms “starship foundation”, “starship foundation board”, “starshipfoundation” and “the starship foundation”, summed into one figure. - [Plunket profile](/demand/nz/brands/plunket) - [Starship Foundation profile](/demand/nz/brands/starship-foundation) - [All child and family charities in New Zealand](/demand/nz/categories/nz-child-and-family-charities): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Plunket or Starship Foundation more popular in search? In September 2026, Plunket had more branded searches than Starship Foundation among child and family charities in New Zealand. Plunket had about 5,030 branded searches, while Starship Foundation had 740. Plunket made up 43.9% of all child and family charity searches we track, and Starship Foundation accounted for 6.5%. ## Cite this page Brandwave. "Plunket vs Starship Foundation: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/plunket-vs-starship-foundation This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/plunket-vs-starship-foundation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.