--- title: "Plumbing World vs Reece: Which is more popular in New Zealand?" description: "Is Plumbing World or Reece more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plumbing and bathroom merchants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/plumbing-world-vs-reece" publisher: "Brandwave" --- # Plumbing World vs Reece: Which is more popular in New Zealand? Is Plumbing World or Reece more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plumbing and bathroom merchants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Plumbing World and Reece - **Competitive set**: Plumbing and bathroom merchants - **Market**: New Zealand - **Month measured**: Oct 2026 - **Plumbing World Share of Search**: 43.8% - **Reece Share of Search**: 3.7% ## Is Plumbing World or Reece more popular in search? - In October 2026, Plumbing World had more branded searches than Reece among plumbing and bathroom merchants in New Zealand. Plumbing World had about 22,600 branded searches, while Reece had 1,900. Plumbing World made up 43.8% of all plumbing and bathroom merchant searches we track, and Reece accounted for 3.7%. - Plumbing World was ahead of Reece in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Plumbing World’s share of searches among plumbing and bathroom merchants in New Zealand moved from 42.4% to 43.8%, and its estimated monthly branded searches held steady at 22.6K. - Across the 12 months ending October 2026, Reece’s share of searches among plumbing and bathroom merchants in New Zealand moved from 5.4% to 3.7%, and its estimated monthly branded searches moved from 2.9K to 1.9K. ## Top plumbing and bathroom merchants in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Reece was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Plumbing World was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Plumbing World was listed before Reece in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mico | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Plumbing World | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Reece | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Robertson Bathware | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Chesters Plumbing & Bathroom Centre | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Plumbing Plus | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Plumbline | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Englefield | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Methven | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about plumbing and bathroom merchants - Asked ChatGPT "Which plumbing or bathroom merchant should I shop at in New Zealand?": 1. Plumbing World, 2. Mico, 3. Reece, 4. Robertson Bathware - Asked ChatGPT "What are the best plumbing and bathroom merchants in New Zealand?": 1. Plumbing World, 2. Mico, 3. Reece, 4. Plumbing Plus, 5. Chesters Plumbing & Bathroom Centre, 6. Robertson Bathware, 7. Plumbline - Asked ChatGPT "What's the best plumbing or bathroom merchant in New Zealand for a bathroom renovation?": 1. Robertson Bathware, 2. Mico, 3. Reece, 4. Chesters Plumbing & Bathroom Centre - Searched Google, AI Overview "bathroom supplies nz": 1. Mico, 2. Plumbline - Searched Google, AI Overview "bathroom fittings nz": 1. Plumbline, 2. Methven, 3. Englefield, 4. Mico, 5. Robertson Bathware Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand plumbing and bathroom merchants in October 2026? - In October 2026, Plumbing World gained share of searches among plumbing and bathroom merchants in New Zealand, from 42.5% to 43.8%. - In October 2026, Reece lost share of searches among plumbing and bathroom merchants in New Zealand, from 4.5% to 3.7%. ## How has branded search for Plumbing World and Reece changed in New Zealand over the last 12 months? | Month | Plumbing World estimated searches | Plumbing World Share of Search | Plumbing World rank | Reece estimated searches | Reece Share of Search | Reece rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 22.6K | 42.4% | 1 | 2.9K | 5.4% | 5 | | Dec 2025 | 18.4K | 42.1% | 1 | 1.9K | 4.4% | 5 | | Jan 2026 | 22.7K | 44.7% | 1 | 2.4K | 4.7% | 5 | | Feb 2026 | 22.6K | 43.4% | 1 | 2.4K | 4.6% | 5 | | Mar 2026 | 27.6K | 47.1% | 1 | 2.4K | 4.1% | 5 | | Apr 2026 | 22.6K | 43.3% | 1 | 1.9K | 3.6% | 6 | | May 2026 | 22.6K | 43% | 1 | 1.9K | 3.6% | 5 | | Jun 2026 | 22.7K | 42.8% | 1 | 1.9K | 3.6% | 6 | | Jul 2026 | 22.6K | 42.3% | 1 | 2.4K | 4.5% | 5 | | Aug 2026 | 22.6K | 42.3% | 1 | 2.4K | 4.5% | 5 | | Sep 2026 | 22.6K | 42.5% | 1 | 2.4K | 4.5% | 5 | | Oct 2026 | 22.6K | 43.8% | 1 | 1.9K | 3.7% | 6 | ## How are Plumbing World’s and Reece’s branded searches counted? Brandwave collects information about searches that people make online using Plumbing World’s and Reece’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Plumbing World**: Measured on the search terms “plumbing world”, “plumbing world bath”, “plumbing world showers”, “plumbing world showroom”, “plumbing world taps”, “plumbing world toilets”, “plumbing world trade”, “plumbing world vanity” and “plumbingworld”, summed into one figure. - **Reece**: Measured on the search term “reece”. - [Plumbing World profile](/demand/nz/brands/plumbing-world) - [Reece profile](/demand/nz/brands/reece) - [All plumbing and bathroom merchants in New Zealand](/demand/nz/categories/nz-plumbing-merchants): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Plumbing World or Reece more popular in search? In October 2026, Plumbing World had more branded searches than Reece among plumbing and bathroom merchants in New Zealand. Plumbing World had about 22,600 branded searches, while Reece had 1,900. Plumbing World made up 43.8% of all plumbing and bathroom merchant searches we track, and Reece accounted for 3.7%. ## Cite this page Brandwave. "Plumbing World vs Reece: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/plumbing-world-vs-reece This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/plumbing-world-vs-reece. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.