--- title: "PlayStation vs Steam Deck: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, PlayStation or Steam Deck? Compare estimated monthly branded-search demand and Share of Search inside the Games consoles set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/playstation-vs-steam-deck" publisher: "Brandwave" --- # PlayStation vs Steam Deck: Which is more popular by branded search in New Zealand? Which is more popular in search, PlayStation or Steam Deck? Compare estimated monthly branded-search demand and Share of Search inside the Games consoles set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PlayStation and Steam Deck - **Competitive set**: Games consoles - **Market**: New Zealand - **Month measured**: Aug 2026 - **PlayStation Share of Search**: 27.6% - **Steam Deck Share of Search**: 4.7% ## Which is more popular in search, PlayStation or Steam Deck? - In August 2026, PlayStation had more branded searches than Steam Deck among games consoles in New Zealand. PlayStation was estimated to have 70.6K branded searches compared to Steam Deck’s 12.1K, and held a 27.6% Share of Search versus Steam Deck’s 4.7%. - PlayStation was ahead of Steam Deck in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, PlayStation’s estimated Share of Search among games consoles in New Zealand moved from 31.9% to 27.6%, and its estimated monthly branded searches moved from 69.3K to 70.6K. - Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among games consoles in New Zealand moved from 6.1% to 4.7%, and its estimated monthly branded searches moved from 13.3K to 12.1K. ## How did search popularity change for New Zealand games consoles in August 2026? - In August 2026, PlayStation lost estimated Share of Search among games consoles in New Zealand, from 30.4% to 27.6%. ## Month by month | Month | PlayStation estimated searches | PlayStation Share of Search | PlayStation rank | Steam Deck estimated searches | Steam Deck Share of Search | Steam Deck rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 69.3K | 31.9% | 1 | 13.3K | 6.1% | 5 | | Nov 2025 | 71.6K | 27.6% | 2 | 19.4K | 7.5% | 4 | | Dec 2025 | 83.4K | 29.1% | 2 | 17.5K | 6.1% | 5 | | Jan 2026 | 76K | 31.7% | 1 | 15.2K | 6.3% | 5 | | Feb 2026 | 57.9K | 32.7% | 1 | 12.2K | 6.9% | 4 | | Mar 2026 | 61.8K | 28.6% | 2 | 11.7K | 5.4% | 4 | | Apr 2026 | 71.7K | 28.1% | 2 | 13.2K | 5.2% | 4 | | May 2026 | 63.7K | 25.5% | 3 | 16.9K | 6.8% | 4 | | Jun 2026 | 73.4K | 26.9% | 3 | 16.1K | 5.9% | 4 | | Jul 2026 | 78.8K | 30.4% | 2 | 12.2K | 4.7% | 4 | | Aug 2026 | 70.6K | 27.6% | 3 | 12.1K | 4.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using PlayStation’s and Steam Deck’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PlayStation**: Measured on the search terms “playstation”, “playstation 2”, “playstation 4”, “playstation 5”, “playstation 5 controller”, “playstation 5 games”, “playstation 5 pro”, “playstation 5 slim”, “playstation 6”, “playstation app”, “playstation com”, “playstation console”, “playstation controller”, “playstation games”, “playstation near me”, “playstation network”, “playstation nz”, “playstation online”, “playstation plus”, “playstation plus games”, “playstation plus monthly games”, “playstation portable”, “playstation portable games”, “playstation shop”, “playstation sony” and “playstation vita”, summed into one figure. - **Steam Deck**: Measured on the search terms “best steam deck game”, “oled steam deck”, “steam deck”, “steam deck 2”, “steam deck console”, “steam deck game”, “steam deck gaming handheld”, “steam deck handheld”, “steam deck near me”, “steam deck new zealand”, “steam deck nz”, “steam deck oled”, “steam deck online”, “steam deck portable console”, “steam deck price”, “steamdeck”, “steamdeck 2”, “steamdeck com”, “steamdeck console”, “steamdeck games”, “steamdeck handheld”, “steamdeck nz”, “store steampowered com” and “valve steam deck”, summed into one figure. - [PlayStation profile](/demand/nz/brands/playstation) - [Steam Deck profile](/demand/nz/brands/steam-deck) - [All games consoles in New Zealand](/demand/nz/categories/nz-games-consoles): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, PlayStation or Steam Deck? In August 2026, PlayStation had more branded searches than Steam Deck among games consoles in New Zealand. PlayStation was estimated to have 70.6K branded searches compared to Steam Deck’s 12.1K, and held a 27.6% Share of Search versus Steam Deck’s 4.7%. ## Cite this page Brandwave. "PlayStation vs Steam Deck: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/playstation-vs-steam-deck This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/playstation-vs-steam-deck. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.