--- title: "Plausible Analytics vs PostHog: Which is more popular in New Zealand?" description: "Is Plausible Analytics or PostHog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/plausible-analytics-vs-posthog" publisher: "Brandwave" --- # Plausible Analytics vs PostHog: Which is more popular in New Zealand? Is Plausible Analytics or PostHog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Plausible Analytics and PostHog - **Competitive set**: Web analytics tools - **Market**: New Zealand - **Month measured**: Oct 2026 - **Plausible Analytics Share of Search**: 0.28% - **PostHog Share of Search**: 8.2% ## Is Plausible Analytics or PostHog more popular in search? - In October 2026, PostHog had more branded searches than Plausible Analytics among web analytics tools in New Zealand. PostHog had about 890 branded searches, while Plausible Analytics had 30. PostHog made up 8.2% of all web analytics tool searches we track, and Plausible Analytics accounted for 0.28%. - PostHog was ahead of Plausible Analytics in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Plausible Analytics’ share of searches among web analytics tools in New Zealand moved from 0.18% to 0.28%, and its estimated monthly branded searches moved from 20 to 30. - Across the 12 months ending October 2026, PostHog’s share of searches among web analytics tools in New Zealand moved from 3.7% to 8.2%, and its estimated monthly branded searches moved from 410 to 890. ## Top web analytics tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Plausible Analytics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PostHog was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Plausible Analytics was listed before PostHog in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Analytics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Matomo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Plausible Analytics | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Microsoft Clarity | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Adobe Analytics | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Hotjar | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Mixpanel | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Amplitude | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | PostHog | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about web analytics tools - Asked ChatGPT "Which web analytics tool should I use in New Zealand?": 1. Google Analytics, 2. Matomo, 3. Plausible Analytics, 4. PostHog - Asked ChatGPT "What are the best web analytics tools in New Zealand?": 1. Google Analytics, 2. Matomo, 3. Microsoft Clarity, 4. Plausible Analytics, 5. Adobe Analytics, 6. Hotjar - Asked ChatGPT "What's the best web analytics tool in New Zealand for a marketing team?": 1. Google Analytics, 2. Matomo, 3. Plausible Analytics, 4. Hotjar, 5. Adobe Analytics - Searched Google, AI Overview "best web analytics tool": 1. Google Analytics, 2. Microsoft Clarity, 3. Matomo, 4. Plausible Analytics, 5. Mixpanel, 6. Amplitude, 7. Adobe Analytics - Searched Google, AI Overview "website analytics software": 1. Google Analytics, 2. Matomo, 3. Adobe Analytics, 4. Hotjar Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand web analytics tools in October 2026? - In October 2026, PostHog gained share of searches among web analytics tools in New Zealand, from 7% to 8.2%. - In October 2026, Plausible Analytics rose from 9th to 8th among web analytics tools in New Zealand. ## How has branded search for Plausible Analytics and PostHog changed in New Zealand over the last 12 months? | Month | Plausible Analytics estimated searches | Plausible Analytics Share of Search | Plausible Analytics rank | PostHog estimated searches | PostHog Share of Search | PostHog rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 20 | 0.18% | 8 | 410 | 3.7% | 5 | | Dec 2025 | 20 | 0.27% | 9 | 400 | 5.4% | 2 | | Jan 2026 | 40 | 0.45% | 7 | 490 | 5.5% | 3 | | Feb 2026 | 20 | 0.23% | 9 | 400 | 4.5% | 3 | | Mar 2026 | 40 | 0.32% | 8 | 610 | 4.9% | 3 | | Apr 2026 | 50 | 0.48% | 7 | 400 | 3.8% | 3 | | May 2026 | 40 | 0.38% | 8 | 490 | 4.6% | 3 | | Jun 2026 | 70 | 0.61% | 7 | 900 | 7.9% | 2 | | Jul 2026 | 50 | 0.46% | 7 | 740 | 6.7% | 3 | | Aug 2026 | 30 | 0.28% | 8 | 730 | 6.7% | 3 | | Sep 2026 | 20 | 0.19% | 9 | 740 | 7% | 2 | | Oct 2026 | 30 | 0.28% | 8 | 890 | 8.2% | 2 | ## How are Plausible Analytics’ and PostHog’s branded searches counted? Brandwave collects information about searches that people make online using Plausible Analytics’ and PostHog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Plausible Analytics**: Measured on the search term “plausible analytics”. - **PostHog**: Measured on the search terms “posthog”, “posthog analytics”, “posthog heatmap” and “posthog tracking”, summed into one figure. - [Plausible Analytics profile](/demand/nz/brands/plausible-analytics) - [PostHog profile](/demand/nz/brands/posthog) - [All web analytics tools in New Zealand](/demand/nz/categories/nz-web-analytics-tools): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Plausible Analytics or PostHog more popular in search? In October 2026, PostHog had more branded searches than Plausible Analytics among web analytics tools in New Zealand. PostHog had about 890 branded searches, while Plausible Analytics had 30. PostHog made up 8.2% of all web analytics tool searches we track, and Plausible Analytics accounted for 0.28%. ## Cite this page Brandwave. "Plausible Analytics vs PostHog: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/plausible-analytics-vs-posthog This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/plausible-analytics-vs-posthog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.