--- title: "Platypus vs Wild Pair: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Platypus or Wild Pair? Compare estimated monthly branded-search demand and Share of Search inside the Footwear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/platypus-vs-wild-pair" publisher: "Brandwave" --- # Platypus vs Wild Pair: Which is more popular by branded search in New Zealand? Which is more popular in search, Platypus or Wild Pair? Compare estimated monthly branded-search demand and Share of Search inside the Footwear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Platypus and Wild Pair - **Competitive set**: Footwear retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Platypus Share of Search**: 15.2% - **Wild Pair Share of Search**: 0.05% ## Which is more popular in search, Platypus or Wild Pair? - In August 2026, Platypus had more branded searches than Wild Pair among footwear retailers in New Zealand. Platypus was estimated to have 35.6K branded searches compared to Wild Pair’s 120, and held a 15.2% Share of Search versus Wild Pair’s 0.05%. - Platypus was ahead of Wild Pair in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Platypus’ estimated Share of Search among footwear retailers in New Zealand moved from 13.6% to 15.2%, and its estimated monthly branded searches moved from 37.5K to 35.6K. - Across the 11 months ending August 2026, Wild Pair’s estimated Share of Search among footwear retailers in New Zealand held steady at 0.05%, and its estimated monthly branded searches moved from 140 to 120. ## How did search popularity change for New Zealand footwear retailers in August 2026? - In August 2026, Platypus gained estimated Share of Search among footwear retailers in New Zealand, from 14.3% to 15.2%. - Estimated monthly branded searches for Wild Pair in New Zealand fell 14.3% over 11 measured months, from 140 to 120 in August 2026. ## Month by month | Month | Platypus estimated searches | Platypus Share of Search | Platypus rank | Wild Pair estimated searches | Wild Pair Share of Search | Wild Pair rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 37.5K | 13.6% | 3 | 140 | 0.05% | 8 | | Nov 2025 | 58.3K | 15.3% | 3 | 250 | 0.07% | 8 | | Dec 2025 | 58.6K | 17% | 3 | 160 | 0.05% | 8 | | Jan 2026 | 37.5K | 13.2% | 3 | 200 | 0.07% | 8 | | Feb 2026 | 30.4K | 13.8% | 3 | 130 | 0.06% | 8 | | Mar 2026 | 35.5K | 13.9% | 3 | 110 | 0.04% | 8 | | Apr 2026 | 43.4K | 16.1% | 3 | 140 | 0.05% | 8 | | May 2026 | 35.9K | 13.2% | 3 | 140 | 0.05% | 8 | | Jun 2026 | 35.8K | 13.7% | 3 | 170 | 0.06% | 8 | | Jul 2026 | 35.6K | 14.3% | 3 | 140 | 0.06% | 8 | | Aug 2026 | 35.6K | 15.2% | 3 | 120 | 0.05% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Platypus’ and Wild Pair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Platypus**: Measured on the search terms “doc martens platypus shoes”, “platypus boots”, “platypus mens sneakers”, “platypus nz”, “platypus sale”, “platypus shoes”, “platypus shoes botany”, “platypus shoes location”, “platypus shoes near me”, “platypus shoes northland”, “platypus shoes queensgate”, “platypus shoes sale”, “platypus shoes st lukes”, “platypus shoes sylvia park”, “platypus shoes the base”, “platypus shoes voucher”, “platypus shoes westgate”, “platypus womens shoes” and “womens platypus shoes”, summed into one figure. - **Wild Pair**: Measured on the search terms “shoes wild pair”, “wild pair”, “wild pair boots”, “wild pair near me”, “wild pair nz”, “wild pair online”, “wildpair”, “wildpair boots”, “wildpair co nz”, “wildpair nz” and “wildpair sale”, summed into one figure. - [Platypus profile](/demand/nz/brands/platypus) - [Wild Pair profile](/demand/nz/brands/wild-pair) - [All footwear retailers in New Zealand](/demand/nz/categories/nz-footwear-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Platypus or Wild Pair? In August 2026, Platypus had more branded searches than Wild Pair among footwear retailers in New Zealand. Platypus was estimated to have 35.6K branded searches compared to Wild Pair’s 120, and held a 15.2% Share of Search versus Wild Pair’s 0.05%. ## Cite this page Brandwave. "Platypus vs Wild Pair: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/platypus-vs-wild-pair This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/platypus-vs-wild-pair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.