--- title: "Platinum Freight vs Rocket Freight International: Which is searched more in New Zealand?" description: "Is Platinum Freight or Rocket Freight International more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customs brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/platinum-freight-vs-rocket-freight" publisher: "Brandwave" --- # Platinum Freight vs Rocket Freight International: Which is searched more in New Zealand? Is Platinum Freight or Rocket Freight International more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customs brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Platinum Freight and Rocket Freight International - **Competitive set**: Customs brokers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Platinum Freight Share of Search**: 0.04% - **Rocket Freight International Share of Search**: 0.44% ## Is Platinum Freight or Rocket Freight International more popular in search? - In September 2026, Rocket Freight International had more branded searches than Platinum Freight among customs brokers in New Zealand. Rocket Freight International had about 210 branded searches, while Platinum Freight had 20. Rocket Freight International made up 0.44% of all customs broker searches we track, and Platinum Freight accounted for 0.04%. - Rocket Freight International was ahead of Platinum Freight in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Platinum Freight’s share of searches among customs brokers in New Zealand held steady at 0.04%, and its estimated monthly branded searches held steady at 20. - Across the 12 months ending September 2026, Rocket Freight International’s share of searches among customs brokers in New Zealand moved from 0.34% to 0.44%, and its estimated monthly branded searches moved from 170 to 210. ## Top customs brokers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rocket Freight International was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Platinum Freight was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Rocket Freight International was listed before Platinum Freight in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Easy Freight | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Just Customs | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mainfreight | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Rocket Freight International | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Platinum Freight | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Mondiale VGL | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | DHL | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | FedEx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about customs brokers - Asked ChatGPT "Which customs broker should I hire in New Zealand?": 1. Easy Freight, 2. Just Customs, 3. Rocket Freight International - Asked ChatGPT "What are the best customs brokers in New Zealand?": 1. Easy Freight, 2. Just Customs, 3. Rocket Freight International, 4. Mainfreight, 5. DHL, 6. Mondiale VGL - Asked ChatGPT "What's the best customs broker in New Zealand for an import business?": 1. Easy Freight, 2. Just Customs, 3. Rocket Freight International, 4. Mondiale VGL - Searched Google, AI Overview "customs brokers nz": 1. Easy Freight, 2. Mainfreight, 3. Just Customs, 4. Platinum Freight - Searched Google, AI Overview "import broker nz": 1. Mainfreight, 2. Easy Freight, 3. Just Customs, 4. Platinum Freight Not named in any answer: FedEx. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand customs brokers in September 2026? - Estimated monthly branded searches for Rocket Freight International in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026. ## Month by month | Month | Platinum Freight estimated searches | Platinum Freight Share of Search | Platinum Freight rank | Rocket Freight International estimated searches | Rocket Freight International Share of Search | Rocket Freight International rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 0.04% | 8 | 170 | 0.34% | 5 | | Nov 2025 | 10 | 0.02% | 8 | 170 | 0.31% | 5 | | Dec 2025 | 20 | 0.04% | 8 | 140 | 0.26% | 5 | | Jan 2026 | 30 | 0.06% | 7 | 140 | 0.29% | 5 | | Feb 2026 | 30 | 0.06% | 7 | 170 | 0.35% | 5 | | Mar 2026 | 10 | 0.02% | 8 | 320 | 0.59% | 5 | | Apr 2026 | 10 | 0.02% | 8 | 170 | 0.36% | 5 | | May 2026 | 20 | 0.04% | 8 | 320 | 0.68% | 5 | | Jun 2026 | 10 | 0.02% | 8 | 260 | 0.54% | 5 | | Jul 2026 | 30 | 0.06% | 7 | 170 | 0.36% | 5 | | Aug 2026 | 20 | 0.04% | 8 | 210 | 0.44% | 5 | | Sep 2026 | 20 | 0.04% | 8 | 210 | 0.44% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Platinum Freight’s and Rocket Freight International’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Platinum Freight**: Measured on the search term “platinum freight”. - **Rocket Freight International**: Measured on the search term “rocket freight”. - [Platinum Freight profile](/demand/nz/brands/platinum-freight) - [Rocket Freight International profile](/demand/nz/brands/rocket-freight) - [All customs brokers in New Zealand](/demand/nz/categories/nz-customs-brokers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Platinum Freight or Rocket Freight International more popular in search? In September 2026, Rocket Freight International had more branded searches than Platinum Freight among customs brokers in New Zealand. Rocket Freight International had about 210 branded searches, while Platinum Freight had 20. Rocket Freight International made up 0.44% of all customs broker searches we track, and Platinum Freight accounted for 0.04%. ## Cite this page Brandwave. "Platinum Freight vs Rocket Freight International: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/platinum-freight-vs-rocket-freight This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/platinum-freight-vs-rocket-freight. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.