--- title: "Plan*t vs Vegie Delights: Which is searched more in New Zealand?" description: "Is Plan*t or Vegie Delights more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant-based meat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/plan-t-vs-vegie-delights" publisher: "Brandwave" --- # Plan*t vs Vegie Delights: Which is searched more in New Zealand? Is Plan*t or Vegie Delights more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant-based meat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Plan*t and Vegie Delights - **Competitive set**: Plant-based meat brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Plan*t Share of Search**: 0.53% - **Vegie Delights Share of Search**: 2.6% ## Is Plan*t or Vegie Delights more popular in search? - In September 2026, Vegie Delights had more branded searches than Plan*t among plant-based meat brands in New Zealand. Vegie Delights had about 50 branded searches, while Plan*t had 10. Vegie Delights made up 2.6% of all plant-based meat brand searches we track, and Plan*t accounted for 0.53%. - Vegie Delights was ahead of Plan*t in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Plan*t’s share of searches among plant-based meat brands in New Zealand moved from 0.36% to 0.53%, and its estimated monthly branded searches moved from 20 to 10. - Across the 12 months ending September 2026, Vegie Delights’ share of searches among plant-based meat brands in New Zealand moved from 0.91% to 2.6%, and its estimated monthly branded searches held steady at 50. ## Top plant-based meat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Plan*t was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vegie Delights was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Plan*t was listed before Vegie Delights in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Plan*t | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Harmless Food Co | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Vegie Delights | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Sunfed | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Tonzu | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Bean Supreme | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | Quorn | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Impossible Foods | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Beyond Meat | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | v2food | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about plant-based meat brands - Asked ChatGPT "Which plant-based meat brand should I buy in New Zealand?": 1. Impossible Foods, 2. Plan*t, 3. Vegie Delights, 4. Bean Supreme, 5. Beyond Meat, 6. Sunfed - Asked ChatGPT "What are the best plant-based meat brands in New Zealand?": 1. Plan*t, 2. Harmless Food Co, 3. Vegie Delights, 4. Bean Supreme, 5. Sunfed - Asked ChatGPT "What's the best plant-based meat brand in New Zealand for meatless meals?": 1. Plan*t, 2. Beyond Meat, 3. Vegie Delights, 4. Harmless Food Co, 5. Sunfed, 6. Bean Supreme - Searched Google, AI Overview "vegan meat nz": 1. Harmless Food Co, 2. Tonzu, 3. Sunfed, 4. Quorn, 5. Bean Supreme - Searched Google, AI Overview "meat alternatives nz": 1. Plan*t, 2. Quorn, 3. Tonzu, 4. Sunfed, 5. Impossible Foods Not named in any answer: v2food. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand plant-based meat brands in September 2026? - Estimated monthly branded searches for Plan*t in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Month by month | Month | Plan*t estimated searches | Plan*t Share of Search | Plan*t rank | Vegie Delights estimated searches | Vegie Delights Share of Search | Vegie Delights rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 0.36% | 9 | 50 | 0.91% | 8 | | Nov 2025 | 10 | 0.45% | 9 | 40 | 1.8% | 8 | | Dec 2025 | 10 | 0.53% | 9 | 30 | 1.6% | 8 | | Jan 2026 | 10 | 0.45% | 9 | 50 | 2.3% | 8 | | Feb 2026 | 10 | 0.53% | 9 | 50 | 2.7% | 8 | | Mar 2026 | 10 | 0.46% | 9 | 40 | 1.8% | 8 | | Apr 2026 | 10 | 0.51% | 9 | 30 | 1.5% | 8 | | May 2026 | 10 | 0.51% | 9 | 40 | 2% | 8 | | Jun 2026 | 10 | 0.51% | 9 | 50 | 2.6% | 8 | | Jul 2026 | 10 | 0.56% | 9 | 40 | 2.2% | 8 | | Aug 2026 | 20 | 0.87% | 9 | 50 | 2.2% | 8 | | Sep 2026 | 10 | 0.53% | 9 | 50 | 2.6% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Plan*t’s and Vegie Delights’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Plan*t**: Measured on the search term “plan t”. - **Vegie Delights**: Measured on the search term “vegie delights”. - [Plan*t profile](/demand/nz/brands/plan-t) - [Vegie Delights profile](/demand/nz/brands/vegie-delights) - [All plant-based meat brands in New Zealand](/demand/nz/categories/nz-plant-based-meat-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Plan*t or Vegie Delights more popular in search? In September 2026, Vegie Delights had more branded searches than Plan*t among plant-based meat brands in New Zealand. Vegie Delights had about 50 branded searches, while Plan*t had 10. Vegie Delights made up 2.6% of all plant-based meat brand searches we track, and Plan*t accounted for 0.53%. ## Cite this page Brandwave. "Plan*t vs Vegie Delights: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/plan-t-vs-vegie-delights This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/plan-t-vs-vegie-delights. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.