--- title: "Plan*t vs Tonzu: Which is more popular in New Zealand?" description: "Is Plan*t or Tonzu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant-based meat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/plan-t-vs-tonzu" publisher: "Brandwave" --- # Plan*t vs Tonzu: Which is more popular in New Zealand? Is Plan*t or Tonzu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant-based meat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Plan*t and Tonzu - **Competitive set**: Plant-based meat brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Plan*t Share of Search**: 0.38% - **Tonzu Share of Search**: 8% ## Is Plan*t or Tonzu more popular in search? - In October 2026, Tonzu had more branded searches than Plan*t among plant-based meat brands in New Zealand. Tonzu had about 210 branded searches, while Plan*t had 10. Tonzu made up 8% of all plant-based meat brand searches we track, and Plan*t accounted for 0.38%. - Tonzu was ahead of Plan*t in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Plan*t’s share of searches among plant-based meat brands in New Zealand moved from 0.45% to 0.38%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending October 2026, Tonzu’s share of searches among plant-based meat brands in New Zealand moved from 14.4% to 8%, and its estimated monthly branded searches moved from 320 to 210. ## Top plant-based meat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Plan*t appeared in all five answers. Tonzu was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Plan*t was listed before Tonzu in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Plan*t | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Harmless Food Co | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Vegie Delights | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Sunfed | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Tonzu | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Bean Supreme | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | Impossible Foods | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Beyond Meat | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Quorn | 9th | 0 of 3 | 2 of 2 | 2 of 5 | | v2food | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about plant-based meat brands - Asked ChatGPT "Which plant-based meat brand should I buy in New Zealand?": 1. Impossible Foods, 2. Plan*t, 3. Vegie Delights, 4. Bean Supreme, 5. Beyond Meat, 6. Sunfed - Asked ChatGPT "What are the best plant-based meat brands in New Zealand?": 1. Plan*t, 2. Harmless Food Co, 3. Vegie Delights, 4. Bean Supreme, 5. Sunfed - Asked ChatGPT "What's the best plant-based meat brand in New Zealand for meatless meals?": 1. Plan*t, 2. Beyond Meat, 3. Vegie Delights, 4. Harmless Food Co, 5. Sunfed, 6. Bean Supreme - Searched Google, AI Overview "vegan meat nz": 1. Harmless Food Co, 2. Tonzu, 3. Sunfed, 4. Plan*t, 5. Quorn, 6. Bean Supreme - Searched Google, AI Overview "meat alternatives nz": 1. Plan*t, 2. Quorn, 3. Tonzu, 4. Sunfed, 5. Impossible Foods Not named in any answer: v2food. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand plant-based meat brands in October 2026? - In October 2026, Tonzu lost share of searches among plant-based meat brands in New Zealand, from 13.8% to 8%. ## How has branded search for Plan*t and Tonzu changed in New Zealand over the last 12 months? | Month | Plan*t estimated searches | Plan*t Share of Search | Plan*t rank | Tonzu estimated searches | Tonzu Share of Search | Tonzu rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 0.45% | 9 | 320 | 14.4% | 3 | | Dec 2025 | 10 | 0.53% | 9 | 260 | 13.9% | 3 | | Jan 2026 | 10 | 0.45% | 9 | 320 | 14.4% | 3 | | Feb 2026 | 10 | 0.53% | 9 | 260 | 13.9% | 3 | | Mar 2026 | 10 | 0.46% | 9 | 320 | 14.7% | 3 | | Apr 2026 | 10 | 0.51% | 9 | 320 | 16.2% | 3 | | May 2026 | 10 | 0.51% | 9 | 320 | 16.2% | 3 | | Jun 2026 | 10 | 0.51% | 9 | 260 | 13.3% | 3 | | Jul 2026 | 10 | 0.56% | 9 | 260 | 14.6% | 3 | | Aug 2026 | 20 | 0.87% | 9 | 320 | 13.9% | 4 | | Sep 2026 | 10 | 0.53% | 9 | 260 | 13.8% | 4 | | Oct 2026 | 10 | 0.38% | 9 | 210 | 8% | 4 | ## How are Plan*t’s and Tonzu’s branded searches counted? Brandwave collects information about searches that people make online using Plan*t’s and Tonzu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Plan*t**: Measured on the search term “plan t”. - **Tonzu**: Measured on the search term “tonzu”. - [Plan*t profile](/demand/nz/brands/plan-t) - [Tonzu profile](/demand/nz/brands/tonzu) - [All plant-based meat brands in New Zealand](/demand/nz/categories/nz-plant-based-meat-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Plan*t or Tonzu more popular in search? In October 2026, Tonzu had more branded searches than Plan*t among plant-based meat brands in New Zealand. Tonzu had about 210 branded searches, while Plan*t had 10. Tonzu made up 8% of all plant-based meat brand searches we track, and Plan*t accounted for 0.38%. ## Cite this page Brandwave. "Plan*t vs Tonzu: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/plan-t-vs-tonzu This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/plan-t-vs-tonzu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.