--- title: "Plan*t vs Sunfed: Which is searched more in New Zealand?" description: "Is Plan*t or Sunfed more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant-based meat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/plan-t-vs-sunfed" publisher: "Brandwave" --- # Plan*t vs Sunfed: Which is searched more in New Zealand? Is Plan*t or Sunfed more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant-based meat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Plan*t and Sunfed - **Competitive set**: Plant-based meat brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Plan*t Share of Search**: 0.53% - **Sunfed Share of Search**: 4.8% ## Is Plan*t or Sunfed more popular in search? - In September 2026, Sunfed had more branded searches than Plan*t among plant-based meat brands in New Zealand. Sunfed had about 90 branded searches, while Plan*t had 10. Sunfed made up 4.8% of all plant-based meat brand searches we track, and Plan*t accounted for 0.53%. - Sunfed was ahead of Plan*t in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Plan*t’s share of searches among plant-based meat brands in New Zealand moved from 0.36% to 0.53%, and its estimated monthly branded searches moved from 20 to 10. - Across the 12 months ending September 2026, Sunfed’s share of searches among plant-based meat brands in New Zealand moved from 2.9% to 4.8%, and its estimated monthly branded searches moved from 160 to 90. ## Top plant-based meat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sunfed appeared in all five answers. Plan*t was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Plan*t was listed before Sunfed in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Plan*t | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Harmless Food Co | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Vegie Delights | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Sunfed | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Tonzu | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Bean Supreme | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | Quorn | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Impossible Foods | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Beyond Meat | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | v2food | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about plant-based meat brands - Asked ChatGPT "Which plant-based meat brand should I buy in New Zealand?": 1. Impossible Foods, 2. Plan*t, 3. Vegie Delights, 4. Bean Supreme, 5. Beyond Meat, 6. Sunfed - Asked ChatGPT "What are the best plant-based meat brands in New Zealand?": 1. Plan*t, 2. Harmless Food Co, 3. Vegie Delights, 4. Bean Supreme, 5. Sunfed - Asked ChatGPT "What's the best plant-based meat brand in New Zealand for meatless meals?": 1. Plan*t, 2. Beyond Meat, 3. Vegie Delights, 4. Harmless Food Co, 5. Sunfed, 6. Bean Supreme - Searched Google, AI Overview "vegan meat nz": 1. Harmless Food Co, 2. Tonzu, 3. Sunfed, 4. Quorn, 5. Bean Supreme - Searched Google, AI Overview "meat alternatives nz": 1. Plan*t, 2. Quorn, 3. Tonzu, 4. Sunfed, 5. Impossible Foods Not named in any answer: v2food. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand plant-based meat brands in September 2026? - Estimated monthly branded searches for Plan*t in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. - Estimated monthly branded searches for Sunfed in New Zealand fell 43.8% over 12 measured months, from 160 to 90 in September 2026. ## Month by month | Month | Plan*t estimated searches | Plan*t Share of Search | Plan*t rank | Sunfed estimated searches | Sunfed Share of Search | Sunfed rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 0.36% | 9 | 160 | 2.9% | 6 | | Nov 2025 | 10 | 0.45% | 9 | 140 | 6.3% | 6 | | Dec 2025 | 10 | 0.53% | 9 | 130 | 7% | 6 | | Jan 2026 | 10 | 0.45% | 9 | 120 | 5.4% | 7 | | Feb 2026 | 10 | 0.53% | 9 | 130 | 7% | 7 | | Mar 2026 | 10 | 0.46% | 9 | 170 | 7.8% | 6 | | Apr 2026 | 10 | 0.51% | 9 | 120 | 6.1% | 6 | | May 2026 | 10 | 0.51% | 9 | 110 | 5.6% | 6 | | Jun 2026 | 10 | 0.51% | 9 | 110 | 5.6% | 6 | | Jul 2026 | 10 | 0.56% | 9 | 100 | 5.6% | 6 | | Aug 2026 | 20 | 0.87% | 9 | 120 | 5.2% | 6 | | Sep 2026 | 10 | 0.53% | 9 | 90 | 4.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Plan*t’s and Sunfed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Plan*t**: Measured on the search term “plan t”. - **Sunfed**: Measured on the search terms “sunfed”, “sunfed bacon”, “sunfed chicken”, “sunfed foods”, “sunfed limited”, “sunfed meat”, “sunfed mince” and “sunfed vegan chicken”, summed into one figure. - [Plan*t profile](/demand/nz/brands/plan-t) - [Sunfed profile](/demand/nz/brands/sunfed) - [All plant-based meat brands in New Zealand](/demand/nz/categories/nz-plant-based-meat-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Plan*t or Sunfed more popular in search? In September 2026, Sunfed had more branded searches than Plan*t among plant-based meat brands in New Zealand. Sunfed had about 90 branded searches, while Plan*t had 10. Sunfed made up 4.8% of all plant-based meat brand searches we track, and Plan*t accounted for 0.53%. ## Cite this page Brandwave. "Plan*t vs Sunfed: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/plan-t-vs-sunfed This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/plan-t-vs-sunfed. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.