---
title: "Pixlr vs VSCO: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Pixlr or VSCO? Compare estimated monthly branded-search demand and Share of Search inside the Photo editing apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/pixlr-vs-vsco"
publisher: "Brandwave"
---

# Pixlr vs VSCO: Which is more popular by branded search in New Zealand?

Which is more popular in search, Pixlr or VSCO? Compare estimated monthly branded-search demand and Share of Search inside the Photo editing apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pixlr and VSCO
- **Competitive set**: Photo editing apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Pixlr Share of Search**: 20.7%
- **VSCO Share of Search**: 1.8%

## Which is more popular in search, Pixlr or VSCO?

- In August 2026, Pixlr had more branded searches than VSCO among photo editing apps in New Zealand. Pixlr was estimated to have 6K branded searches compared to VSCO’s 530, and held a 20.7% Share of Search versus VSCO’s 1.8%.
- Pixlr was ahead of VSCO in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pixlr’s estimated Share of Search among photo editing apps in New Zealand moved from 28.6% to 20.7%, and its estimated monthly branded searches moved from 7.3K to 6K.
- Across the 11 months ending August 2026, VSCO’s estimated Share of Search among photo editing apps in New Zealand moved from 3.1% to 1.8%, and its estimated monthly branded searches moved from 790 to 530.

## How did search popularity change for New Zealand photo editing apps in August 2026?

- Estimated monthly branded searches for VSCO in New Zealand fell 32.9% over 11 measured months, from 790 to 530 in August 2026.
- Estimated monthly branded searches for Pixlr in New Zealand fell 18% over 11 measured months, from 7.3K to 6K in August 2026.

## Month by month

| Month | Pixlr estimated searches | Pixlr Share of Search | Pixlr rank | VSCO estimated searches | VSCO Share of Search | VSCO rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.3K | 28.6% | 2 | 790 | 3.1% | 6 |
| Nov 2025 | 7.4K | 29.1% | 2 | 630 | 2.5% | 6 |
| Dec 2025 | 4.8K | 25.2% | 2 | 810 | 4.2% | 6 |
| Jan 2026 | 4.1K | 22.4% | 2 | 980 | 5.4% | 6 |
| Feb 2026 | 6.1K | 24.1% | 2 | 690 | 2.7% | 6 |
| Mar 2026 | 7.4K | 23.8% | 2 | 690 | 2.2% | 6 |
| Apr 2026 | 5K | 22.6% | 2 | 690 | 3.1% | 6 |
| May 2026 | 6.4K | 23.6% | 2 | 710 | 2.6% | 6 |
| Jun 2026 | 6.1K | 23.6% | 2 | 560 | 2.2% | 6 |
| Jul 2026 | 5K | 20.2% | 2 | 560 | 2.3% | 6 |
| Aug 2026 | 6K | 20.7% | 2 | 530 | 1.8% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Pixlr’s and VSCO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pixlr**: Measured on the search terms “editor foto pixlr”, “pixlr”, “pixlr com”, “pixlr editing”, “pixlr express”, “pixlr filters”, “pixlr online” and “pixlr photo editor”, summed into one figure.
- **VSCO**: Measured on the search terms “vsco”, “vsco application”, “vsco co”, “vsco editing”, “vsco near me” and “vsco online”, summed into one figure.

- [Pixlr profile](/demand/nz/brands/pixlr)
- [VSCO profile](/demand/nz/brands/vsco)
- [All photo editing apps in New Zealand](/demand/nz/categories/nz-photo-editing-apps): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pixlr or VSCO?

In August 2026, Pixlr had more branded searches than VSCO among photo editing apps in New Zealand. Pixlr was estimated to have 6K branded searches compared to VSCO’s 530, and held a 20.7% Share of Search versus VSCO’s 1.8%.

## Cite this page

Brandwave. "Pixlr vs VSCO: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/pixlr-vs-vsco

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pixlr-vs-vsco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.