--- title: "Pirelli vs Yokohama: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Pirelli or Yokohama? Compare estimated monthly branded-search demand and Share of Search inside the Tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pirelli-vs-yokohama" publisher: "Brandwave" --- # Pirelli vs Yokohama: Which is more popular by branded search in New Zealand? Which is more popular in search, Pirelli or Yokohama? Compare estimated monthly branded-search demand and Share of Search inside the Tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pirelli and Yokohama - **Competitive set**: Tyre brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Pirelli Share of Search**: 6.9% - **Yokohama Share of Search**: 4.3% ## Which is more popular in search, Pirelli or Yokohama? - In August 2026, Pirelli had more branded searches than Yokohama among tyre brands in New Zealand. Pirelli was estimated to have 2.7K branded searches compared to Yokohama’s 1.7K, and held a 6.9% Share of Search versus Yokohama’s 4.3%. - Pirelli was ahead of Yokohama in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Pirelli’s estimated Share of Search among tyre brands in New Zealand moved from 7.6% to 6.9%, and its estimated monthly branded searches moved from 3K to 2.7K. - Across the 11 months ending August 2026, Yokohama’s estimated Share of Search among tyre brands in New Zealand moved from 2.6% to 4.3%, and its estimated monthly branded searches moved from 1K to 1.7K. ## How did search popularity change for New Zealand tyre brands in August 2026? - In August 2026, Pirelli gained estimated Share of Search among tyre brands in New Zealand, from 6.2% to 6.9%. - In August 2026, Yokohama gained estimated Share of Search among tyre brands in New Zealand, from 3.7% to 4.3%. ## Month by month | Month | Pirelli estimated searches | Pirelli Share of Search | Pirelli rank | Yokohama estimated searches | Yokohama Share of Search | Yokohama rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 7.6% | 3 | 1K | 2.6% | 7 | | Nov 2025 | 3K | 7.3% | 3 | 950 | 2.4% | 7 | | Dec 2025 | 2.6K | 6.7% | 3 | 930 | 2.4% | 7 | | Jan 2026 | 2.8K | 6.7% | 3 | 1.1K | 2.7% | 6 | | Feb 2026 | 2.5K | 6.8% | 4 | 1.1K | 3.1% | 6 | | Mar 2026 | 2.6K | 6.7% | 3 | 1.3K | 3.2% | 6 | | Apr 2026 | 2.5K | 7% | 3 | 1.1K | 3.1% | 6 | | May 2026 | 2.4K | 6.6% | 4 | 1.3K | 3.7% | 6 | | Jun 2026 | 2.8K | 6.1% | 3 | 1.4K | 3% | 6 | | Jul 2026 | 2.9K | 6.2% | 3 | 1.8K | 3.7% | 6 | | Aug 2026 | 2.7K | 6.9% | 3 | 1.7K | 4.3% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Pirelli’s and Yokohama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pirelli**: Measured on the search terms “pirelli”, “pirelli angel gt”, “pirelli cinturato”, “pirelli cinturato p7”, “pirelli cinturato rosso”, “pirelli com”, “pirelli f1 tire”, “pirelli mt21”, “pirelli near me”, “pirelli nz”, “pirelli p”, “pirelli p zero tires”, “pirelli powergy”, “pirelli scorpion”, “pirelli scorpion all terrain plus”, “pirelli scorpion rally str”, “pirelli scorpion tyres”, “pirelli scorpion verde”, “pirelli tires” and “pirelli tyre”, summed into one figure. - **Yokohama**: Measured on the search terms “geolandar yokohama tires”, “yokohama geolandar at g015 tires”, “yokohama tires”, “yokohama tires g015”, “yokohama tires geolandar mt”, “yokohama tyre” and “yokohama tyre cost”, summed into one figure. - [Pirelli profile](/demand/nz/brands/pirelli) - [Yokohama profile](/demand/nz/brands/yokohama) - [All tyre brands in New Zealand](/demand/nz/categories/nz-tyre-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Pirelli or Yokohama? In August 2026, Pirelli had more branded searches than Yokohama among tyre brands in New Zealand. Pirelli was estimated to have 2.7K branded searches compared to Yokohama’s 1.7K, and held a 6.9% Share of Search versus Yokohama’s 4.3%. ## Cite this page Brandwave. "Pirelli vs Yokohama: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/pirelli-vs-yokohama This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pirelli-vs-yokohama. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.