--- title: "Pirelli vs Vittoria: Which is more popular in New Zealand?" description: "Is Pirelli or Vittoria more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pirelli-vs-vittoria" publisher: "Brandwave" --- # Pirelli vs Vittoria: Which is more popular in New Zealand? Is Pirelli or Vittoria more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pirelli and Vittoria - **Competitive set**: Bike tyre brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Pirelli Share of Search**: 6.7% - **Vittoria Share of Search**: 10.1% ## Is Pirelli or Vittoria more popular in search? - In October 2026, Vittoria had more branded searches than Pirelli among bike tyre brands in New Zealand. Vittoria had about 90 branded searches, while Pirelli had 60. Vittoria made up 10.1% of all bike tyre brand searches we track, and Pirelli accounted for 6.7%. - The lead changed hands 4 times in the 12 months ending October 2026: Pirelli took it in December 2025, Vittoria took it in January 2026, Pirelli took it in March 2026, Vittoria took it in April 2026. - Across the 12 months ending October 2026, Pirelli’s share of searches among bike tyre brands in New Zealand moved from 5.9% to 6.7%, and its estimated monthly branded searches moved from 50 to 60. - Across the 12 months ending October 2026, Vittoria’s share of searches among bike tyre brands in New Zealand moved from 10.6% to 10.1%, and its estimated monthly branded searches held steady at 90. ## Top bike tyre brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pirelli appeared in all five answers. Vittoria was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pirelli was listed before Vittoria in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Continental | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Schwalbe | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Maxxis | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Pirelli | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Vittoria | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about bike tyre brands - Asked ChatGPT "Which bike tyre brand should I buy in New Zealand?": 1. Continental, 2. Schwalbe, 3. Maxxis, 4. Pirelli - Asked ChatGPT "What are the best bike tyre brands in New Zealand?": 1. Continental, 2. Schwalbe, 3. Maxxis, 4. Pirelli, 5. Vittoria - Asked ChatGPT "What's the best bike tyre brand in New Zealand for grip on roads?": 1. Continental, 2. Pirelli - Searched Google, AI Overview "bike tyres nz": 1. Continental, 2. Pirelli, 3. Maxxis, 4. Schwalbe - Searched Google, AI Overview "mountain bike tyres nz": 1. Maxxis, 2. Pirelli, 3. Continental Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand bike tyre brands in October 2026? - In October 2026, Vittoria lost share of searches among bike tyre brands in New Zealand, from 11.8% to 10.1%. - In October 2026, Pirelli lost share of searches among bike tyre brands in New Zealand, from 7.5% to 6.7%. ## How has branded search for Pirelli and Vittoria changed in New Zealand over the last 12 months? | Month | Pirelli estimated searches | Pirelli Share of Search | Pirelli rank | Vittoria estimated searches | Vittoria Share of Search | Vittoria rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 50 | 5.9% | 5 | 90 | 10.6% | 3 | | Dec 2025 | 100 | 12.3% | 3 | 90 | 11.1% | 4 | | Jan 2026 | 80 | 8.9% | 4 | 110 | 12.2% | 3 | | Feb 2026 | 60 | 6.1% | 4 | 70 | 7.1% | 3 | | Mar 2026 | 100 | 7.6% | 3 | 90 | 6.9% | 4 | | Apr 2026 | 80 | 7.4% | 4 | 90 | 8.3% | 3 | | May 2026 | 60 | 6.2% | 4 | 90 | 9.3% | 3 | | Jun 2026 | 50 | 6.3% | 5 | 70 | 8.9% | 3 | | Jul 2026 | 40 | 4.5% | 5 | 90 | 10.1% | 3 | | Aug 2026 | 60 | 6.9% | 4 | 90 | 10.3% | 3 | | Sep 2026 | 70 | 7.5% | 4 | 110 | 11.8% | 3 | | Oct 2026 | 60 | 6.7% | 4 | 90 | 10.1% | 3 | ## How are Pirelli’s and Vittoria’s branded searches counted? Brandwave collects information about searches that people make online using Pirelli’s and Vittoria’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pirelli**: Measured on the search terms “pirelli bicycle tyre”, “pirelli bike tyre” and “pirelli mtb tyre”, summed into one figure. - **Vittoria**: Measured on the search term “vittoria tyres”. - [Pirelli profile](/demand/nz/brands/pirelli) - [Vittoria profile](/demand/nz/brands/vittoria) - [All bike tyre brands in New Zealand](/demand/nz/categories/nz-bike-tyre-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pirelli or Vittoria more popular in search? In October 2026, Vittoria had more branded searches than Pirelli among bike tyre brands in New Zealand. Vittoria had about 90 branded searches, while Pirelli had 60. Vittoria made up 10.1% of all bike tyre brand searches we track, and Pirelli accounted for 6.7%. ## Cite this page Brandwave. "Pirelli vs Vittoria: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/pirelli-vs-vittoria This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pirelli-vs-vittoria. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.