--- title: "Pirate Ship vs Zappy: Which is more popular in New Zealand?" description: "Is Pirate Ship or Zappy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce shipping software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pirate-ship-vs-zappy" publisher: "Brandwave" --- # Pirate Ship vs Zappy: Which is more popular in New Zealand? Is Pirate Ship or Zappy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce shipping software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pirate Ship and Zappy - **Competitive set**: Ecommerce shipping software - **Market**: New Zealand - **Month measured**: Oct 2026 - **Pirate Ship Share of Search**: 12.5% - **Zappy Share of Search**: 22.3% ## Is Pirate Ship or Zappy more popular in search? - In October 2026, Zappy had more branded searches than Pirate Ship among ecommerce shipping software in New Zealand. Zappy had about 1,780 branded searches, while Pirate Ship had 1,000. Zappy made up 22.3% of all ecommerce shipping software searches we track, and Pirate Ship accounted for 12.5%. - Zappy was ahead of Pirate Ship in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Pirate Ship’s share of searches among ecommerce shipping software in New Zealand moved from 12.8% to 12.5%, and its estimated monthly branded searches moved from 1.3K to 1K. - Across the 12 months ending October 2026, Zappy’s share of searches among ecommerce shipping software in New Zealand moved from 22.1% to 22.3%, and its estimated monthly branded searches moved from 2.2K to 1.8K. ## Top ecommerce shipping software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pirate Ship was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Zappy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Pirate Ship and Zappy were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GoSweetSpot | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Starshipit | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | eShip | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | ShipStation | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Zappy | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Pirate Ship | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Shippit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sendle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ecommerce shipping software - Asked ChatGPT "Which ecommerce shipping tool should I use in New Zealand?": 1. GoSweetSpot, 2. Starshipit, 3. eShip - Asked ChatGPT "What are the best ecommerce shipping tools in New Zealand?": 1. GoSweetSpot, 2. Starshipit, 3. eShip, 4. ShipStation - Asked ChatGPT "What's the best ecommerce shipping tool in New Zealand for an online store?": 1. GoSweetSpot, 2. Starshipit, 3. eShip - Searched Google, AI Overview "shipping label software": 1. Zappy, 2. eShip, 3. Pirate Ship - Searched Google, AI Overview "shopify shipping app": 1. ShipStation, 2. Pirate Ship Not named in any answer: Shippit and Sendle. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand ecommerce shipping software in October 2026? - In October 2026, GoSweetSpot overtook Starshipit and Zappy to become the leader among ecommerce shipping software in New Zealand, with 22.3% of the searches. - In October 2026, Pirate Ship gained share of searches among ecommerce shipping software in New Zealand, from 10.1% to 12.5%. - Zappy’s share of searches among ecommerce shipping software in New Zealand has lost ground for 3 months in a row, from 23.6% to 22.3% in October 2026. ## How has branded search for Pirate Ship and Zappy changed in New Zealand over the last 12 months? | Month | Pirate Ship estimated searches | Pirate Ship Share of Search | Pirate Ship rank | Zappy estimated searches | Zappy Share of Search | Zappy rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.3K | 12.8% | 5 | 2.2K | 22.1% | 1 | | Dec 2025 | 1K | 10.2% | 5 | 2.1K | 21.8% | 2 | | Jan 2026 | 1K | 9.9% | 6 | 1.8K | 18.1% | 2 | | Feb 2026 | 1K | 12.1% | 5 | 1.8K | 21.8% | 2 | | Mar 2026 | 1K | 10.4% | 5 | 2.2K | 22.8% | 2 | | Apr 2026 | 1.3K | 14.2% | 5 | 2.1K | 23% | 2 | | May 2026 | 1.3K | 15% | 5 | 2K | 23.4% | 1 | | Jun 2026 | 1K | 11% | 5 | 2K | 22.6% | 2 | | Jul 2026 | 1K | 11.7% | 5 | 2K | 23.6% | 2 | | Aug 2026 | 1.3K | 14.4% | 5 | 2.1K | 23.1% | 2 | | Sep 2026 | 1K | 10.1% | 5 | 2.2K | 22.3% | 2 | | Oct 2026 | 1K | 12.5% | 5 | 1.8K | 22.3% | 2 | ## How are Pirate Ship’s and Zappy’s branded searches counted? Brandwave collects information about searches that people make online using Pirate Ship’s and Zappy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pirate Ship**: Measured on the search term “pirate ship”. - **Zappy**: Measured on the search terms “shipzappy”, “zappy”, “zappy app”, “zappy courier”, “zappy login”, “zappy nz”, “zappy shipping” and “zappy tracking”, summed into one figure. - [Pirate Ship profile](/demand/nz/brands/pirate-ship) - [Zappy profile](/demand/nz/brands/zappy) - [All ecommerce shipping software in New Zealand](/demand/nz/categories/nz-shipping-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pirate Ship or Zappy more popular in search? In October 2026, Zappy had more branded searches than Pirate Ship among ecommerce shipping software in New Zealand. Zappy had about 1,780 branded searches, while Pirate Ship had 1,000. Zappy made up 22.3% of all ecommerce shipping software searches we track, and Pirate Ship accounted for 12.5%. ## Cite this page Brandwave. "Pirate Ship vs Zappy: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/pirate-ship-vs-zappy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pirate-ship-vs-zappy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.