--- title: "Pinterest vs TikTok: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Pinterest or TikTok? Compare estimated monthly branded-search demand and Share of Search inside the Social media platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pinterest-vs-tiktok" publisher: "Brandwave" --- # Pinterest vs TikTok: Which is more popular by branded search in New Zealand? Which is more popular in search, Pinterest or TikTok? Compare estimated monthly branded-search demand and Share of Search inside the Social media platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pinterest and TikTok - **Competitive set**: Social media platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Pinterest Share of Search**: 5.7% - **TikTok Share of Search**: 4.9% ## Which is more popular in search, Pinterest or TikTok? - In August 2026, Pinterest had more branded searches than TikTok among social media platforms in New Zealand. Pinterest was estimated to have 462K branded searches compared to TikTok’s 395K, and held a 5.7% Share of Search versus TikTok’s 4.9%. - The lead changed hands 4 times in the 11 months ending August 2026: TikTok took it in December 2025, Pinterest took it in February 2026, TikTok took it in April 2026, Pinterest took it in May 2026. - Across the 11 months ending August 2026, Pinterest’s estimated Share of Search among social media platforms in New Zealand moved from 4.8% to 5.7%, and its estimated monthly branded searches moved from 382K to 462K. - Across the 11 months ending August 2026, TikTok’s estimated Share of Search among social media platforms in New Zealand moved from 4.1% to 4.9%, and its estimated monthly branded searches moved from 329K to 395K. ## How did search popularity change for New Zealand social media platforms in August 2026? - In August 2026, TikTok overtook Reddit to rank 5th among social media platforms in New Zealand, at 4.9%. - In August 2026, Pinterest gained estimated Share of Search among social media platforms in New Zealand, from 4.8% to 5.7%. ## Month by month | Month | Pinterest estimated searches | Pinterest Share of Search | Pinterest rank | TikTok estimated searches | TikTok Share of Search | TikTok rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 382K | 4.8% | 4 | 329K | 4.1% | 5 | | Nov 2025 | 379K | 4.8% | 4 | 329K | 4.2% | 5 | | Dec 2025 | 312K | 4.1% | 5 | 324K | 4.2% | 4 | | Jan 2026 | 312K | 4% | 6 | 327K | 4.2% | 5 | | Feb 2026 | 378K | 4.8% | 4 | 323K | 4.1% | 5 | | Mar 2026 | 460K | 5.1% | 4 | 393K | 4.4% | 5 | | Apr 2026 | 379K | 4.7% | 5 | 393K | 4.9% | 4 | | May 2026 | 463K | 5.7% | 4 | 393K | 4.8% | 5 | | Jun 2026 | 463K | 5.8% | 4 | 393K | 4.9% | 5 | | Jul 2026 | 380K | 4.8% | 4 | 327K | 4.1% | 6 | | Aug 2026 | 462K | 5.7% | 4 | 395K | 4.9% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Pinterest’s and TikTok’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pinterest**: Measured on the search terms “com pinterest”, “justin bieber pinterest”, “pinterest”, “pinterest advertising”, “pinterest aesthetic”, “pinterest affiliate marketing”, “pinterest app”, “pinterest art”, “pinterest business”, “pinterest download”, “pinterest hair”, “pinterest halloween costumes”, “pinterest near me”, “pinterest new zealand”, “pinterest nz”, “pinterest online”, “pinterest quotes”, “pinterest search”, “pinterest short hair”, “pinterest social media”, “pinterest tato”, “pinterest what is it”, “sites like pinterest” and “web pinterest”, summed into one figure. - **TikTok**: Measured on the search terms “free tiktok followers”, “tiktok”, “tiktok 18”, “tiktok app”, “tiktok banned”, “tiktok com”, “tiktok dow”, “tiktok for you”, “tiktok free”, “tiktok leaked”, “tiktok mashups”, “tiktok near me”, “tiktok new zealand”, “tiktok nz”, “tiktok online”, “tiktok porns”, “tiktok shop”, “tiktok social media”, “tiktok studio”, “tiktok to mp3”, “tiktok to mp4”, “tiktok unblocked”, “tiktok view” and “tiktok website”, summed into one figure. - [Pinterest profile](/demand/nz/brands/pinterest) - [TikTok profile](/demand/nz/brands/tiktok) - [All social media platforms in New Zealand](/demand/nz/categories/nz-social-media-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Pinterest or TikTok? In August 2026, Pinterest had more branded searches than TikTok among social media platforms in New Zealand. Pinterest was estimated to have 462K branded searches compared to TikTok’s 395K, and held a 5.7% Share of Search versus TikTok’s 4.9%. ## Cite this page Brandwave. "Pinterest vs TikTok: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/pinterest-vs-tiktok This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pinterest-vs-tiktok. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.