---
title: "Pinocchio vs The White Swan Greytown: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Pinocchio or The White Swan Greytown? Compare estimated monthly branded-search demand and Share of Search inside the Greytown restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/pinocchio-vs-the-white-swan-greytown"
publisher: "Brandwave"
---

# Pinocchio vs The White Swan Greytown: Which is more popular by branded search in New Zealand?

Which is more popular in search, Pinocchio or The White Swan Greytown? Compare estimated monthly branded-search demand and Share of Search inside the Greytown restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pinocchio and The White Swan Greytown
- **Competitive set**: Greytown restaurants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Pinocchio Share of Search**: 0.25%
- **The White Swan Greytown Share of Search**: 76.1%

## Which is more popular in search, Pinocchio or The White Swan Greytown?

- In August 2026, The White Swan Greytown had more branded searches than Pinocchio among greytown restaurants in New Zealand. The White Swan Greytown was estimated to have 6K branded searches compared to Pinocchio’s 20, and held a 76.1% Share of Search versus Pinocchio’s 0.25%.
- The White Swan Greytown was ahead of Pinocchio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pinocchio’s estimated Share of Search among greytown restaurants in New Zealand moved from 0.38% to 0.25%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 11 months ending August 2026, The White Swan Greytown’s estimated Share of Search among greytown restaurants in New Zealand moved from 76.5% to 76.1%, and its estimated monthly branded searches held steady at 6K.

## How did search popularity change for New Zealand greytown restaurants in August 2026?

- In August 2026, The White Swan Greytown lost estimated Share of Search among greytown restaurants in New Zealand, from 82.9% to 76.1%.
- Estimated monthly branded searches for Pinocchio in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

## Month by month

| Month | Pinocchio estimated searches | Pinocchio Share of Search | Pinocchio rank | The White Swan Greytown estimated searches | The White Swan Greytown Share of Search | The White Swan Greytown rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 0.38% | 3 | 6K | 76.5% | 1 |
| Nov 2025 | 30 | 0.39% | 3 | 6K | 78.5% | 1 |
| Dec 2025 | 20 | 0.2% | 3 | 7.8K | 76.9% | 1 |
| Jan 2026 | 30 | 0.26% | 3 | 9K | 79.3% | 1 |
| Feb 2026 | 30 | 0.3% | 3 | 7.8K | 77.2% | 1 |
| Mar 2026 | 30 | 0.3% | 3 | 7.8K | 78.8% | 1 |
| Apr 2026 | 30 | 0.32% | 3 | 7.2K | 76.8% | 1 |
| May 2026 | 20 | 0.23% | 3 | 6.6K | 75.7% | 1 |
| Jun 2026 | 20 | 0.24% | 3 | 6.6K | 78.1% | 1 |
| Jul 2026 | 20 | 0.15% | 3 | 10.8K | 82.9% | 1 |
| Aug 2026 | 20 | 0.25% | 3 | 6K | 76.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Pinocchio’s and The White Swan Greytown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pinocchio**: Measured on the search terms “pinocchio greytown”, “pinocchio greytown menu” and “pinocchio restaurant greytown”, summed into one figure.
- **The White Swan Greytown**: Measured on the search terms “greytown hotel the white swan”, “the white swan country hotel”, “the white swan country hotel greytown”, “the white swan greytown”, “the white swan hotel greytown” and “white swan greytown”, summed into one figure.

- [Pinocchio profile](/demand/nz/brands/pinocchio)
- [The White Swan Greytown profile](/demand/nz/brands/the-white-swan-greytown)
- [All greytown restaurants in New Zealand](/demand/nz/categories/nz-greytown-restaurants): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pinocchio or The White Swan Greytown?

In August 2026, The White Swan Greytown had more branded searches than Pinocchio among greytown restaurants in New Zealand. The White Swan Greytown was estimated to have 6K branded searches compared to Pinocchio’s 20, and held a 76.1% Share of Search versus Pinocchio’s 0.25%.

## Cite this page

Brandwave. "Pinocchio vs The White Swan Greytown: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/pinocchio-vs-the-white-swan-greytown

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pinocchio-vs-the-white-swan-greytown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.