---
title: "Pink Lady vs Rockit: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Pink Lady or Rockit? Compare estimated monthly branded-search demand and Share of Search inside the Fruit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/pink-lady-vs-rockit"
publisher: "Brandwave"
---

# Pink Lady vs Rockit: Which is more popular by branded search in New Zealand?

Which is more popular in search, Pink Lady or Rockit? Compare estimated monthly branded-search demand and Share of Search inside the Fruit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pink Lady and Rockit
- **Competitive set**: Fruit brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Pink Lady Share of Search**: 7.1%
- **Rockit Share of Search**: 3.9%

## Which is more popular in search, Pink Lady or Rockit?

- In August 2026, Pink Lady had more branded searches than Rockit among fruit brands in New Zealand. Pink Lady was estimated to have 600 branded searches compared to Rockit’s 330, and held a 7.1% Share of Search versus Rockit’s 3.9%.
- The lead changed hands once in the 11 months ending August 2026: Pink Lady took it in April 2026.
- Across the 11 months ending August 2026, Pink Lady’s estimated Share of Search among fruit brands in New Zealand moved from 4.6% to 7.1%, and its estimated monthly branded searches moved from 490 to 600.
- Across the 11 months ending August 2026, Rockit’s estimated Share of Search among fruit brands in New Zealand moved from 6.8% to 3.9%, and its estimated monthly branded searches moved from 720 to 330.

## How did search popularity change for New Zealand fruit brands in August 2026?

- In August 2026, Pink Lady lost estimated Share of Search among fruit brands in New Zealand, from 14.2% to 7.1%.
- In August 2026, Rockit lost estimated Share of Search among fruit brands in New Zealand, from 4.6% to 3.9%.

## Month by month

| Month | Pink Lady estimated searches | Pink Lady Share of Search | Pink Lady rank | Rockit estimated searches | Rockit Share of Search | Rockit rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 490 | 4.6% | 3 | 720 | 6.8% | 2 |
| Nov 2025 | 400 | 5.9% | 3 | 490 | 7.3% | 2 |
| Dec 2025 | 220 | 4.5% | 3 | 490 | 10.1% | 2 |
| Jan 2026 | 470 | 8.1% | 3 | 600 | 10.4% | 2 |
| Feb 2026 | 270 | 3.6% | 3 | 730 | 9.6% | 2 |
| Mar 2026 | 400 | 3.2% | 3 | 600 | 4.8% | 2 |
| Apr 2026 | 330 | 3.2% | 3 | 320 | 3.1% | 4 |
| May 2026 | 830 | 7.7% | 2 | 600 | 5.6% | 3 |
| Jun 2026 | 1K | 11.8% | 2 | 390 | 4.6% | 3 |
| Jul 2026 | 1K | 14.2% | 2 | 330 | 4.6% | 4 |
| Aug 2026 | 600 | 7.1% | 2 | 330 | 3.9% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Pink Lady’s and Rockit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pink Lady**: Measured on the search terms “pink lady apple” and “pink lady fruit”, summed into one figure.
- **Rockit**: Measured on the search terms “rockit apple” and “rockit fruit”, summed into one figure.

- [Pink Lady profile](/demand/nz/brands/pink-lady)
- [Rockit profile](/demand/nz/brands/rockit)
- [All fruit brands in New Zealand](/demand/nz/categories/nz-fruit-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pink Lady or Rockit?

In August 2026, Pink Lady had more branded searches than Rockit among fruit brands in New Zealand. Pink Lady was estimated to have 600 branded searches compared to Rockit’s 330, and held a 7.1% Share of Search versus Rockit’s 3.9%.

## Cite this page

Brandwave. "Pink Lady vs Rockit: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/pink-lady-vs-rockit

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pink-lady-vs-rockit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.