--- title: "PING vs TaylorMade: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, PING or TaylorMade? Compare estimated monthly branded-search demand and Share of Search inside the Golf brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ping-vs-taylormade" publisher: "Brandwave" --- # PING vs TaylorMade: Which is more popular by branded search in New Zealand? Which is more popular in search, PING or TaylorMade? Compare estimated monthly branded-search demand and Share of Search inside the Golf brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PING and TaylorMade - **Competitive set**: Golf brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **PING Share of Search**: 10.6% - **TaylorMade Share of Search**: 20.8% ## Which is more popular in search, PING or TaylorMade? - In August 2026, TaylorMade had more branded searches than PING among golf brands in New Zealand. TaylorMade was estimated to have 4.6K branded searches compared to PING’s 2.3K, and held a 20.8% Share of Search versus PING’s 10.6%. - TaylorMade was ahead of PING in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, PING’s estimated Share of Search among golf brands in New Zealand moved from 9% to 10.6%, and its estimated monthly branded searches moved from 1.8K to 2.3K. - Across the 11 months ending August 2026, TaylorMade’s estimated Share of Search among golf brands in New Zealand moved from 22.3% to 20.8%, and its estimated monthly branded searches moved from 4.4K to 4.6K. ## How did search popularity change for New Zealand golf brands in August 2026? - In August 2026, Callaway overtook TaylorMade to rank 2nd among golf brands in New Zealand, at 22.2%. - In August 2026, PING gained estimated Share of Search among golf brands in New Zealand, from 9.7% to 10.6%. ## Month by month | Month | PING estimated searches | PING Share of Search | PING rank | TaylorMade estimated searches | TaylorMade Share of Search | TaylorMade rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8K | 9% | 4 | 4.4K | 22.3% | 2 | | Nov 2025 | 1.7K | 7.8% | 5 | 5K | 22.2% | 2 | | Dec 2025 | 1.9K | 7.7% | 5 | 5K | 20.4% | 2 | | Jan 2026 | 2.1K | 8.8% | 4 | 5.5K | 22.7% | 2 | | Feb 2026 | 2K | 9.6% | 4 | 5.1K | 24.8% | 2 | | Mar 2026 | 2K | 9.5% | 4 | 4.7K | 22.2% | 2 | | Apr 2026 | 2.4K | 9.1% | 4 | 5.4K | 20.7% | 3 | | May 2026 | 2.8K | 11.2% | 4 | 5.5K | 22.4% | 2 | | Jun 2026 | 3K | 13.5% | 4 | 4.6K | 20.8% | 2 | | Jul 2026 | 2.2K | 9.7% | 5 | 4.9K | 21.3% | 2 | | Aug 2026 | 2.3K | 10.6% | 5 | 4.6K | 20.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using PING’s and TaylorMade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PING**: Measured on the search terms “ping bag golf”, “ping g30 irons”, “ping g400 irons”, “ping g425 irons”, “ping g430 irons”, “ping golf”, “ping golf caps”, “ping golf clubs”, “ping golf wedges”, “ping hoofer golf bag”, “ping hoofer lite golf bag”, “ping irons” and “putter golf ping”, summed into one figure. - **TaylorMade**: Measured on the search terms “club taylormade”, “m2 taylor made”, “taylor made”, “taylor made golf bag”, “taylormade”, “taylormade balls”, “taylormade golf”, “taylormade irons”, “taylormade irons p790”, “taylormade near me”, “taylormade nz”, “taylormade online”, “taylormade p790”, “taylormade spider putter”, “taylormade tp5” and “taylormadegolf com”, summed into one figure. - [PING profile](/demand/nz/brands/ping) - [TaylorMade profile](/demand/nz/brands/taylormade) - [All golf brands in New Zealand](/demand/nz/categories/nz-golf-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, PING or TaylorMade? In August 2026, TaylorMade had more branded searches than PING among golf brands in New Zealand. TaylorMade was estimated to have 4.6K branded searches compared to PING’s 2.3K, and held a 20.8% Share of Search versus PING’s 10.6%. ## Cite this page Brandwave. "PING vs TaylorMade: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ping-vs-taylormade This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ping-vs-taylormade. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.