---
title: "Pika vs Sora: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Pika or Sora? Compare estimated monthly branded-search demand and Share of Search inside the AI video generators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/pika-vs-sora"
publisher: "Brandwave"
---

# Pika vs Sora: Which is more popular by branded search in New Zealand?

Which is more popular in search, Pika or Sora? Compare estimated monthly branded-search demand and Share of Search inside the AI video generators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pika and Sora
- **Competitive set**: AI video generators
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Pika Share of Search**: 3.7%
- **Sora Share of Search**: 19.4%

## Which is more popular in search, Pika or Sora?

- In August 2026, Sora had more branded searches than Pika among AI video generators in New Zealand. Sora was estimated to have 1.7K branded searches compared to Pika’s 330, and held a 19.4% Share of Search versus Pika’s 3.7%.
- Sora was ahead of Pika in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pika’s estimated Share of Search among AI video generators in New Zealand moved from 2.3% to 3.7%, and its estimated monthly branded searches moved from 870 to 330.
- Across the 11 months ending August 2026, Sora’s estimated Share of Search among AI video generators in New Zealand moved from 78.8% to 19.4%, and its estimated monthly branded searches moved from 29.8K to 1.7K.

## How did search popularity change for New Zealand AI video generators in August 2026?

- In August 2026, Pika lost estimated Share of Search among AI video generators in New Zealand, from 4.7% to 3.7%.
- Estimated monthly branded searches for Sora in New Zealand fell 94.2% over 11 measured months, from 29.8K to 1.7K in August 2026.

## Month by month

| Month | Pika estimated searches | Pika Share of Search | Pika rank | Sora estimated searches | Sora Share of Search | Sora rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 870 | 2.3% | 6 | 29.8K | 78.8% | 1 |
| Nov 2025 | 740 | 3.6% | 6 | 12.9K | 62.5% | 1 |
| Dec 2025 | 510 | 3.6% | 6 | 7K | 48.7% | 1 |
| Jan 2026 | 770 | 5% | 6 | 5.7K | 37.3% | 1 |
| Feb 2026 | 540 | 4.3% | 6 | 4.7K | 37.2% | 1 |
| Mar 2026 | 750 | 4.8% | 6 | 6.3K | 40.3% | 1 |
| Apr 2026 | 810 | 6.4% | 6 | 3.1K | 25.1% | 1 |
| May 2026 | 540 | 4.6% | 6 | 2.6K | 22.1% | 3 |
| Jun 2026 | 440 | 4.5% | 6 | 2.1K | 21.2% | 3 |
| Jul 2026 | 440 | 4.7% | 6 | 1.8K | 19.1% | 3 |
| Aug 2026 | 330 | 3.7% | 6 | 1.7K | 19.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Pika’s and Sora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pika**: Measured on the search terms “pika ai”, “pika ai video” and “pika labs”, summed into one figure.
- **Sora**: Measured on the search terms “openai sora”, “sora ai”, “sora ai video” and “sora app”, summed into one figure.

- [Pika profile](/demand/nz/brands/pika)
- [Sora profile](/demand/nz/brands/sora)
- [All AI video generators in New Zealand](/demand/nz/categories/nz-ai-video-generators): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pika or Sora?

In August 2026, Sora had more branded searches than Pika among AI video generators in New Zealand. Sora was estimated to have 1.7K branded searches compared to Pika’s 330, and held a 19.4% Share of Search versus Pika’s 3.7%.

## Cite this page

Brandwave. "Pika vs Sora: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/pika-vs-sora

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pika-vs-sora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.