--- title: "Pīhopa Retreat vs Rutherford Hotel Nelson: Which is searched more in New Zealand?" description: "Is Pīhopa Retreat or Rutherford Hotel Nelson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nelson hotels and accommodation set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pihopa-retreat-vs-rutherford-hotel-nelson" publisher: "Brandwave" --- # Pīhopa Retreat vs Rutherford Hotel Nelson: Which is searched more in New Zealand? Is Pīhopa Retreat or Rutherford Hotel Nelson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nelson hotels and accommodation set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pīhopa Retreat and Rutherford Hotel Nelson - **Competitive set**: Nelson hotels and accommodation - **Market**: New Zealand - **Month measured**: Sep 2026 - **Pīhopa Retreat Share of Search**: 3.7% - **Rutherford Hotel Nelson Share of Search**: 34.6% ## Is Pīhopa Retreat or Rutherford Hotel Nelson more popular in search? - In September 2026, Rutherford Hotel Nelson had more branded searches than Pīhopa Retreat among Nelson hotels and accommodation in New Zealand. Rutherford Hotel Nelson had about 3,010 branded searches, while Pīhopa Retreat had 320. Rutherford Hotel Nelson made up 34.6% of all Nelson hotels and accommodation searches we track, and Pīhopa Retreat accounted for 3.7%. - Rutherford Hotel Nelson was ahead of Pīhopa Retreat in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pīhopa Retreat’s share of searches among Nelson hotels and accommodation in New Zealand moved from 5.2% to 3.7%, and its estimated monthly branded searches moved from 590 to 320. - Across the 12 months ending September 2026, Rutherford Hotel Nelson’s share of searches among Nelson hotels and accommodation in New Zealand moved from 35.7% to 34.6%, and its estimated monthly branded searches moved from 4.1K to 3K. ## Top Nelson hotels and accommodation in ChatGPT and Google AI Overviews In three ChatGPT questions, Pīhopa Retreat appeared in all three answers. Rutherford Hotel Nelson was mentioned in one out of three: in one of the three ChatGPT answers. Pīhopa Retreat was listed before Rutherford Hotel Nelson in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | The Sails Nelson | 1st | 3 of 3 | 3 of 3 | | Palazzo Motor Lodge | 2nd | 3 of 3 | 3 of 3 | | Pīhopa Retreat | 3rd | 3 of 3 | 3 of 3 | | Rutherford Hotel Nelson | 4th | 1 of 3 | 1 of 3 | | Harbourside Nelson | 5th | 1 of 3 | 1 of 3 | | The Hotel Nelson | Not ranked | 0 of 3 | 0 of 3 | | Grand Arden Monaco Nelson | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Nelson hotels and accommodation - Asked ChatGPT "Which hotel should I book in Nelson, New Zealand?": 1. The Sails Nelson, 2. Palazzo Motor Lodge, 3. Rutherford Hotel Nelson, 4. Pīhopa Retreat - Asked ChatGPT "What are the best hotels and accommodation providers in Nelson, New Zealand?": 1. The Sails Nelson, 2. Palazzo Motor Lodge, 3. Pīhopa Retreat, 4. Harbourside Nelson - Asked ChatGPT "What's the best hotel in Nelson, New Zealand for a weekend getaway?": 1. The Sails Nelson, 2. Pīhopa Retreat, 3. Palazzo Motor Lodge Not named in any answer: The Hotel Nelson and Grand Arden Monaco Nelson. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Nelson hotels and accommodation in September 2026? - In September 2026, Pīhopa Retreat lost share of searches among Nelson hotels and accommodation in New Zealand, from 4.7% to 3.7%. - In September 2026, Rutherford Hotel Nelson lost share of searches among Nelson hotels and accommodation in New Zealand, from 35.6% to 34.6%. ## Month by month | Month | Pīhopa Retreat estimated searches | Pīhopa Retreat Share of Search | Pīhopa Retreat rank | Rutherford Hotel Nelson estimated searches | Rutherford Hotel Nelson Share of Search | Rutherford Hotel Nelson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 5.2% | 6 | 4.1K | 35.7% | 1 | | Nov 2025 | 590 | 4.8% | 7 | 4.3K | 35.5% | 1 | | Dec 2025 | 480 | 3.6% | 7 | 5.1K | 38.2% | 1 | | Jan 2026 | 720 | 5.6% | 7 | 4.2K | 32.6% | 1 | | Feb 2026 | 480 | 3.9% | 7 | 4.3K | 34.2% | 1 | | Mar 2026 | 720 | 5.5% | 7 | 5K | 38.3% | 1 | | Apr 2026 | 390 | 4.4% | 7 | 2.9K | 32.9% | 1 | | May 2026 | 390 | 4.7% | 7 | 3.1K | 37% | 1 | | Jun 2026 | 390 | 5% | 7 | 2.9K | 37.8% | 1 | | Jul 2026 | 260 | 3.2% | 7 | 3K | 36.3% | 1 | | Aug 2026 | 390 | 4.7% | 7 | 3K | 35.6% | 1 | | Sep 2026 | 320 | 3.7% | 7 | 3K | 34.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Pīhopa Retreat’s and Rutherford Hotel Nelson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pīhopa Retreat**: Measured on the search term “pihopa retreat”. - **Rutherford Hotel Nelson**: Measured on the search terms “rutherford hotel”, “rutherford hotel accommodation”, “rutherford hotel nelson”, “rutherford hotel nelson nelson” and “the rutherford hotel”, summed into one figure. - [Pīhopa Retreat profile](/demand/nz/brands/pihopa-retreat) - [Rutherford Hotel Nelson profile](/demand/nz/brands/rutherford-hotel-nelson) - [All Nelson hotels and accommodation in New Zealand](/demand/nz/locations/nelson/hotels): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pīhopa Retreat or Rutherford Hotel Nelson more popular in search? In September 2026, Rutherford Hotel Nelson had more branded searches than Pīhopa Retreat among Nelson hotels and accommodation in New Zealand. Rutherford Hotel Nelson had about 3,010 branded searches, while Pīhopa Retreat had 320. Rutherford Hotel Nelson made up 34.6% of all Nelson hotels and accommodation searches we track, and Pīhopa Retreat accounted for 3.7%. ## Cite this page Brandwave. "Pīhopa Retreat vs Rutherford Hotel Nelson: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/pihopa-retreat-vs-rutherford-hotel-nelson This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pihopa-retreat-vs-rutherford-hotel-nelson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.