--- title: "Pier 64 Restaurant & Bar vs The Oxford: Which is more popular in New Zealand?" description: "Is Pier 64 Restaurant & Bar or The Oxford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Timaru restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pier-64-restaurant-and-bar-vs-the-oxford" publisher: "Brandwave" --- # Pier 64 Restaurant & Bar vs The Oxford: Which is more popular in New Zealand? Is Pier 64 Restaurant & Bar or The Oxford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Timaru restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pier 64 Restaurant & Bar and The Oxford - **Competitive set**: Timaru restaurants - **Market**: New Zealand - **Month measured**: Oct 2026 - **Pier 64 Restaurant & Bar Share of Search**: 33% - **The Oxford Share of Search**: 38.7% ## Is Pier 64 Restaurant & Bar or The Oxford more popular in search? - In October 2026, The Oxford had more branded searches than Pier 64 Restaurant & Bar among Timaru restaurants in New Zealand. The Oxford had about 2,230 branded searches, while Pier 64 Restaurant & Bar had 1,900. The Oxford made up 38.7% of all Timaru restaurant searches we track, and Pier 64 Restaurant & Bar accounted for 33%. - The Oxford was ahead of Pier 64 Restaurant & Bar in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Pier 64 Restaurant & Bar’s share of searches among Timaru restaurants in New Zealand moved from 24.9% to 33%, and its estimated monthly branded searches moved from 1.6K to 1.9K. - Across the 12 months ending October 2026, The Oxford’s share of searches among Timaru restaurants in New Zealand moved from 44.7% to 38.7%, and its estimated monthly branded searches moved from 2.9K to 2.2K. ## Top Timaru restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, both Pier 64 Restaurant & Bar and The Oxford showed up in all three answers. The Oxford was listed before Pier 64 Restaurant & Bar in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | The Oxford | 1st | 3 of 3 | 3 of 3 | | Pier 64 Restaurant & Bar | 2nd | 3 of 3 | 3 of 3 | | Street Food Kitchen | 3rd | 3 of 3 | 3 of 3 | | The Bay Hill | 4th | 3 of 3 | 3 of 3 | ## Every AI answer about Timaru restaurants - Asked ChatGPT "Which restaurant should I go to in Timaru, New Zealand?": 1. The Oxford, 2. Pier 64 Restaurant & Bar, 3. Street Food Kitchen, 4. The Bay Hill - Asked ChatGPT "What are the best restaurants in Timaru, New Zealand?": 1. The Oxford, 2. Pier 64 Restaurant & Bar, 3. Street Food Kitchen, 4. The Bay Hill - Asked ChatGPT "What's the best restaurant in Timaru, New Zealand for a meal out?": 1. The Oxford, 2. Pier 64 Restaurant & Bar, 3. Street Food Kitchen, 4. The Bay Hill Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Timaru restaurants in October 2026? - In October 2026, Pier 64 Restaurant & Bar overtook Street Food Kitchen to rank 2nd among Timaru restaurants in New Zealand, with 33% of the searches. - In October 2026, The Oxford lost share of searches among Timaru restaurants in New Zealand, from 41.6% to 38.7%. ## How has branded search for Pier 64 Restaurant & Bar and The Oxford changed in New Zealand over the last 12 months? | Month | Pier 64 Restaurant & Bar estimated searches | Pier 64 Restaurant & Bar Share of Search | Pier 64 Restaurant & Bar rank | The Oxford estimated searches | The Oxford Share of Search | The Oxford rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.6K | 24.9% | 3 | 2.9K | 44.7% | 1 | | Dec 2025 | 1.9K | 23.5% | 3 | 3.8K | 46.4% | 1 | | Jan 2026 | 1.9K | 24.9% | 3 | 3.3K | 42.8% | 1 | | Feb 2026 | 2.9K | 31.5% | 2 | 4.2K | 45.3% | 1 | | Mar 2026 | 1.9K | 29.9% | 2 | 2.9K | 45.1% | 1 | | Apr 2026 | 1.6K | 24.9% | 2 | 2.1K | 32.8% | 1 | | May 2026 | 1.3K | 21.5% | 3 | 2.7K | 43.9% | 1 | | Jun 2026 | 880 | 19.4% | 3 | 2K | 43.8% | 1 | | Jul 2026 | 1.3K | 24.3% | 3 | 2K | 38.1% | 1 | | Aug 2026 | 1K | 18.7% | 3 | 2.5K | 46.6% | 1 | | Sep 2026 | 1.3K | 25.1% | 3 | 2.1K | 41.6% | 1 | | Oct 2026 | 1.9K | 33% | 2 | 2.2K | 38.7% | 1 | ## How are Pier 64 Restaurant & Bar’s and The Oxford’s branded searches counted? Brandwave collects information about searches that people make online using Pier 64 Restaurant & Bar’s and The Oxford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pier 64 Restaurant & Bar**: Measured on the search term “pier 64 restaurant & bar timaru”. - **The Oxford**: Measured on the search terms “oxford timaru”, “the oxford” and “the oxford timaru”, summed into one figure. - [Pier 64 Restaurant & Bar profile](/demand/nz/brands/pier-64-restaurant-and-bar) - [The Oxford profile](/demand/nz/brands/the-oxford) - [All Timaru restaurants in New Zealand](/demand/nz/locations/timaru/restaurants): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pier 64 Restaurant & Bar or The Oxford more popular in search? In October 2026, The Oxford had more branded searches than Pier 64 Restaurant & Bar among Timaru restaurants in New Zealand. The Oxford had about 2,230 branded searches, while Pier 64 Restaurant & Bar had 1,900. The Oxford made up 38.7% of all Timaru restaurant searches we track, and Pier 64 Restaurant & Bar accounted for 33%. ## Cite this page Brandwave. "Pier 64 Restaurant & Bar vs The Oxford: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/pier-64-restaurant-and-bar-vs-the-oxford This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pier-64-restaurant-and-bar-vs-the-oxford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.