---
title: "Pie Funds vs Salt Funds: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Pie Funds or Salt Funds? Compare estimated monthly branded-search demand and Share of Search inside the Fund managers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/pie-funds-vs-salt-funds"
publisher: "Brandwave"
---

# Pie Funds vs Salt Funds: Which is more popular by branded search in New Zealand?

Which is more popular in search, Pie Funds or Salt Funds? Compare estimated monthly branded-search demand and Share of Search inside the Fund managers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pie Funds and Salt Funds
- **Competitive set**: Fund managers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Pie Funds Share of Search**: 11.9%
- **Salt Funds Share of Search**: 0.83%

## Which is more popular in search, Pie Funds or Salt Funds?

- In August 2026, Pie Funds had more branded searches than Salt Funds among fund managers in New Zealand. Pie Funds was estimated to have 4.6K branded searches compared to Salt Funds’ 320, and held an 11.9% Share of Search versus Salt Funds’ 0.83%.
- Pie Funds was ahead of Salt Funds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pie Funds’ estimated Share of Search among fund managers in New Zealand moved from 13.1% to 11.9%, and its estimated monthly branded searches moved from 7.1K to 4.6K.
- Across the 11 months ending August 2026, Salt Funds’ estimated Share of Search among fund managers in New Zealand moved from 0.39% to 0.83%, and its estimated monthly branded searches moved from 210 to 320.

## How did search popularity change for New Zealand fund managers in August 2026?

- In August 2026, Salt Funds rose from 5th to 4th among fund managers in New Zealand.
- Estimated monthly branded searches for Pie Funds in New Zealand fell 35.3% over 11 measured months, from 7.1K to 4.6K in August 2026.

## Month by month

| Month | Pie Funds estimated searches | Pie Funds Share of Search | Pie Funds rank | Salt Funds estimated searches | Salt Funds Share of Search | Salt Funds rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.1K | 13.1% | 2 | 210 | 0.39% | 5 |
| Nov 2025 | 5.6K | 12.6% | 2 | 210 | 0.47% | 5 |
| Dec 2025 | 4.7K | 13.8% | 2 | 210 | 0.61% | 5 |
| Jan 2026 | 5.6K | 13% | 2 | 170 | 0.39% | 5 |
| Feb 2026 | 4.8K | 12.8% | 2 | 170 | 0.46% | 5 |
| Mar 2026 | 4.7K | 12.2% | 2 | 170 | 0.44% | 5 |
| Apr 2026 | 4.8K | 13.2% | 2 | 140 | 0.38% | 5 |
| May 2026 | 5.7K | 13% | 2 | 170 | 0.39% | 5 |
| Jun 2026 | 5.8K | 13.1% | 2 | 140 | 0.32% | 5 |
| Jul 2026 | 4.6K | 12.1% | 2 | 210 | 0.55% | 5 |
| Aug 2026 | 4.6K | 11.9% | 2 | 320 | 0.83% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Pie Funds’ and Salt Funds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pie Funds**: Measured on the search terms “pie funds”, “pie funds kiwisaver”, “pie funds nz”, “pie funds performance”, “pie funds review”, “piefunds”, “piefunds co nz” and “piefunds nz”, summed into one figure.
- **Salt Funds**: Measured on the search term “salt funds”.

- [Pie Funds profile](/demand/nz/brands/pie-funds)
- [Salt Funds profile](/demand/nz/brands/salt-funds)
- [All fund managers in New Zealand](/demand/nz/categories/nz-fund-managers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pie Funds or Salt Funds?

In August 2026, Pie Funds had more branded searches than Salt Funds among fund managers in New Zealand. Pie Funds was estimated to have 4.6K branded searches compared to Salt Funds’ 320, and held an 11.9% Share of Search versus Salt Funds’ 0.83%.

## Cite this page

Brandwave. "Pie Funds vs Salt Funds: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/pie-funds-vs-salt-funds

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pie-funds-vs-salt-funds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.