---
title: "Picky vs Simply Squeezed: Which is more popular in New Zealand?"
description: "Is Picky or Simply Squeezed more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Juice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/picky-juice-vs-simply-squeezed"
publisher: "Brandwave"
---

# Picky vs Simply Squeezed: Which is more popular in New Zealand?

Is Picky or Simply Squeezed more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Juice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Picky and Simply Squeezed
- **Competitive set**: Juice brands
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **Picky Share of Search**: 10.1%
- **Simply Squeezed Share of Search**: 1.6%

## Is Picky or Simply Squeezed more popular in search?

- In October 2026, Picky had more branded searches than Simply Squeezed among juice brands in New Zealand. Picky had about 880 branded searches, while Simply Squeezed had 140. Picky made up 10.1% of all juice brand searches we track, and Simply Squeezed accounted for 1.6%.
- Picky was ahead of Simply Squeezed in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Picky’s share of searches among juice brands in New Zealand moved from 7.5% to 10.1%, and its estimated monthly branded searches moved from 590 to 880.
- Across the 12 months ending October 2026, Simply Squeezed’s share of searches among juice brands in New Zealand moved from 2.2% to 1.6%, and its estimated monthly branded searches moved from 170 to 140.

## Top juice brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Picky was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Simply Squeezed did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Homegrown Juice Company | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Just Juice | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Picky | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Keri | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Almighty | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Charlie's | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Simply Squeezed | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about juice brands

- Asked ChatGPT "Which juice brand should I buy in New Zealand?": 1. Picky, 2. Just Juice
- Asked ChatGPT "What are the best juice brands in New Zealand?": 1. Homegrown Juice Company, 2. Picky, 3. Just Juice, 4. Keri
- Asked ChatGPT "What's the best juice brand in New Zealand for everyday drinks?": 1. Just Juice, 2. Homegrown Juice Company, 3. Charlie's, 4. Keri
- Searched Google, AI Overview "juice brands nz": 1. Homegrown Juice Company, 2. Picky, 3. Almighty, 4. Just Juice, 5. Keri, 6. Charlie's
- Searched Google, AI Overview "orange juice nz": 1. Homegrown Juice Company, 2. Just Juice, 3. Keri, 4. Almighty

Not named in any answer: Simply Squeezed.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand juice brands in October 2026?

- In October 2026, Picky lost share of searches among juice brands in New Zealand, from 11% to 10.1%.
- In October 2026, Simply Squeezed lost share of searches among juice brands in New Zealand, from 2.1% to 1.6%.

## How has branded search for Picky and Simply Squeezed changed in New Zealand over the last 12 months?

| Month | Picky estimated searches | Picky Share of Search | Picky rank | Simply Squeezed estimated searches | Simply Squeezed Share of Search | Simply Squeezed rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 590 | 7.5% | 5 | 170 | 2.2% | 6 |
| Dec 2025 | 480 | 6.5% | 5 | 140 | 1.9% | 6 |
| Jan 2026 | 480 | 6.7% | 5 | 140 | 2% | 6 |
| Feb 2026 | 590 | 9.3% | 5 | 110 | 1.7% | 6 |
| Mar 2026 | 590 | 8.3% | 5 | 140 | 2% | 6 |
| Apr 2026 | 720 | 11.1% | 5 | 110 | 1.7% | 6 |
| May 2026 | 720 | 10.7% | 5 | 110 | 1.6% | 6 |
| Jun 2026 | 480 | 7.4% | 5 | 90 | 1.4% | 6 |
| Jul 2026 | 720 | 10.2% | 5 | 110 | 1.6% | 6 |
| Aug 2026 | 1K | 11.8% | 5 | 140 | 1.6% | 6 |
| Sep 2026 | 880 | 11% | 5 | 170 | 2.1% | 6 |
| Oct 2026 | 880 | 10.1% | 5 | 140 | 1.6% | 6 |

## How are Picky’s and Simply Squeezed’s branded searches counted?

Brandwave collects information about searches that people make online using Picky’s and Simply Squeezed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Picky**: Measured on the search term “picky juice”.
- **Simply Squeezed**: Measured on the search term “simply squeezed”.

- [Picky profile](/demand/nz/brands/picky-juice)
- [Simply Squeezed profile](/demand/nz/brands/simply-squeezed)
- [All juice brands in New Zealand](/demand/nz/categories/nz-juice-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Picky or Simply Squeezed more popular in search?

In October 2026, Picky had more branded searches than Simply Squeezed among juice brands in New Zealand. Picky had about 880 branded searches, while Simply Squeezed had 140. Picky made up 10.1% of all juice brand searches we track, and Simply Squeezed accounted for 1.6%.

## Cite this page

Brandwave. "Picky vs Simply Squeezed: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/picky-juice-vs-simply-squeezed

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/picky-juice-vs-simply-squeezed. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
